Abigail Dizon-Domingo Email & Phone Number

Belmont, Ca, Us

Belmont, Ca, Us

Belmont, Ca, Us

New York, Ny, Us

Data• Conducted data mining and web scraping for data collection, performed using R• Cleansed and transformed both structured and unstructured data from flat files for modelling and statistical analysis using R Modelling• Built a Machine Learning Platform (MLP) in R that executes Bayesian Non-Linear Regression, used to establish non-linear relationship among all marketing channels and variables• Performed Marketing Mix Modelling (MMM) on sales and various base and media time series data, and/or panel data, to estimate the impact of different marketing mix on the KPI • Employed Markov Chain Monte Carlo (MCMC) methods to approximate posterior distribution of KPI and other marketing or media metrics• Modeled response curves of different media channels to generate inference on sensitivity of return on investment (ROI)• Generated econometrics models, time series models and forecasts for time-varying marketing metricsOptimization• Developed optimization models to create intelligent suggestions on effective and efficient marketing decisions through optimal advertising mix, strategic budget allocation, and informed promotional tactics Reporting and Automation• Generated reports and dashboards using Tableau• Automated processes to eliminate manual interventions, reducing the risk of data gaps and inconsistencies• Translated MLP in R to Python (work in progress)

Pasig, National Capital Region, Ph

Credit Risk Modelling Team, Enterprise Risk Management Department• Involved in Enterprise Loans Systems project, IFRS 9 Model Development and Implementation• Took part in development of ECL models, consisting of Probability of Default models, Loss Given Default models, Exposure at Default models, and Macroeconometric models for forward-looking adjustments• Developed the IFRS 9 solution to seamlessly implement the standard end-to-end process using R• Facilitated the Extract, Transform, Load (ETL) of data sources using R and SQL• Generated reports and dashboards using Power BI• Automated processes and data extractions for modelling and generation of adhoc reports• Created, updated, and managed data sets needed for modelling and reporting

Pasig, National Capital Region, Ph