● Develop, own, manage and deliver the email marketing strategy to make sure all campaigns meet all KPI and budget requirements, are on brand.● Report on all email marketing campaigns monthly and annually, including recommendations for enhancement.● Plan and manage the full end-to-end production process for all emails through Dotdigital.● Schedule, brief and approve email design, content, copy and subject lines in liaison with the in-house creative team.● Undertake optimisation, testing and campaign reporting for all email marketing, owning the test programme.● Plan and deliver the campaign automation, such as birthday programmes, and the creation of customer journey communications in Dotmailer, ensuring full integration with Magento 2.● Check, proofread and approve all online marketing material including emails and web content.● Own and deliver the email welcome and nurture programmes in coordination with the offline welcome programme and prospect activity, assisting the Head of Marketing where necessary.● Own and manage the email campaign calendar to ensure the customer journey is seamless, liaising and managing limited edition, prospect and CRM email schedules.● Own and manage email data selections; responsible for briefing and scheduling data requirements, liaising with in-house data team.● Data list management to prevent marketing fatigue and maintain a clean customer journey. Reporting on list growth and retention monthly. ● Plan and deliver a strategy for email list growth via online sign up forms and external opportunities.● Responsible for ensuring all creative aligns to the overall marketing programme and the company brand style.● Proactively communicate with other teams including Digital, Marketing Services, Finance, Editorial, Production, operations and Customer Service – to ensure that email marketing plans are seamlessly integrated across the company.

● Creating, managing and delivering multi-channel marketing campaigns from start to finish with particular emphasis on catalogues/direct mail, email marketing, digital marketing and telemarketing.● Responsible for scheduling, briefing and approval of online and offline campaigns and working closely with the in-house campaign, digital and print team as well as the external creative and telemarketing teams.● Managing the day-to-day execution and planning of print mailings and email marketing campaigns ● Checking, proofreading and approving all offline and online marketing material● Implementing the offline and online marketing strategy to making sure all campaigns meet company requirements● Managing the online and offline campaign calendar to ensure the customer journey is seamless.● Ensuring data selections for online and offline campaigns are briefed and scheduled● Managed an outbound telemarketing team for a nine-month trial period – planned the campaigns, briefed and managed the day-to-day running of this channel.● Responsible for ensuring all creative and branding aligns across all marketing channels.

● Briefed and developed marketing creative from start to finish for all channels, including press advertising, inserts, door drops, DRTV, direct mail, email, reflecting the target audience and product messages. ● Utilised a range of desktop publishing to design, amend and create all direct mail packs, press adverts, inserts, brochures etc using InDesign.● Liaised with media agencies, external designers, printers, mailing fulfilment and internal departments as appropriate to ensure timely and effective execution of marketing campaigns in line with budgeted costs.● Ran the official London Mint Office blog, including writing copy for blog posts, designing the page, planning the annual blog schedule and researching topics. ● Ensured response channels are briefed and functional and relevant campaign response data is communicated internally and to relevant external suppliers. ● Assisted the Business Intelligence data analysis team, to coordinate campaign and product performance analysis.

● Recruited for all levels of financial staff for the retail industry specialising in contract and interim recruitment, therefore working to tight deadlines in a high pressure environment.● Wrote and posted job adverts on to various online websites and carried out extensive business networking and market research to generate new leads for both clients and candidates.● Created promotional material such as marketing emails and bulletins to advertise jobs as well as networking events.● Created relationships from scratch to build a strong portfolio of clients in the retail sector.● Used verbal sales and marketing skills to encourage retail clients to use both Venn group and my candidates to fill roles.● Cold called clients on a regular basis to gain a thorough understanding of their requirements and needs. Then, once a need was established, arranged and attended business meetings with clients at their offices.● Negotiated salary and margin rates with both clients and candidates.● Continuously hit monthly marketing targets for attracting prospective clients and filling job roles.● Interviewed candidates face to face after thoroughly vetting them over the telephone .● Prepared candidates for interviews and constructively helped them to improve their interview techniques.

● Worked on a short term marketing campaign to promote various salons to potential clients via door-to-door sales