Abigail F. Email & Phone Number

Texas, United States

Seattle, Washington, US

- Spearheaded the development and execution of a comprehensive website redesign roadmap, enhancing the company's transition to consumer-centric digital experience and contributed to a robust product backlog that propelled business growth. - Directed development of the business value framework, outlined over 60 KPIs (key performance indicators) with.

Seattle, Washington, US

*Experience Implementing, Owning, and Driving*- Drove MarTech (marketing technology) software development efforts by conveying a compelling vision to the team, outlining real-life use cases, prioritizing product backlog, participating in technical discussions and evaluating limitations based on technical constraints.- Led the evaluation and selection.

Seattle, Washington, US

*Experience in Customer Research, QA, and Design* - Leveraged CX data to derive customer insights, measurement, ROI analysis to formulate intranet implementation strategy in collaboration with senior leadership; generated $10+ million in operational savings. - Developed test plans (A/B tests), defined a hypotheses and relevant success metrics, and executed.

Armonk, New York, NY, US

• Consulting by Degrees is a program within IBM’s consulting branch, Global Business Services, that focuses on cultivating and developing leaders across various industries over a two year rotational program. CATalyst.
• Aligned goals across markets, strategies, capacities, and roadmaps.
• Boosted delivery and scheduling efficiency by increasing internal communication by 150%
• Managed Change Advisory Board (CAB) meetings & processes while delivering all operating activities
• Developed project strategy playbook for systems integration for upcoming tasks while monitoring timelines and requirements on JIRA tool across multiple markets (remote, local, aboard)
• Led the day-to-day execution of consulting projects and ensuring successful delivery of client requirements within the scope of the engagement

Armonk, New York, NY, US

• Team Lead
• Monitored team effort against established timeline and reported project status with the advisory board during weekly meetings
• Generated marketing information to circulated company-wide, such as training documents, status blogs, newsletters, team meetings, and videos
• Optimized time management and deliverable turnover time by aligning reports with skills and project which decreased idle time by 15%.
• Initiated bi-weekly newsletter communication that increased internal communication and meeting attendance by 40%
• Researched customer and industry trends to identify and develop solutions to enhance the product

Armonk, New York, NY, US

• Enhanced communication among the 150 members by upgrading internal communication channels
• Created over five presentations, sales flyers, and brainstorming documents for Fannie Mae
• Supported Managing Partners and developed creative solutions to administrative issues

New York, NY, US

• Developed campus specific marketing strategies
• Coordinated direct sales events to increase brand presence through peer-to-peer strategies

US

• Generated brand awareness through traditional and non-traditional marketing channels
• Engaged consumers by means of product giveaways and incentives
• Created marketing material used on campus
• Conducted sales campaigns through social media marketing and word-of-mouth strategies,