Abby Ferrell Email & Phone Number

Salt Lake City, UT, US

Pleasant Grove, Utah, United States

Collaborate with brand partners—including The Metropolitan Museum of Art, Disney, Tommy Bahama, and more—to design artwork for packagingDesign memorable retail displays, including signage, the placement of products, and moreVerify the quality of designed print and physical materials Redesigned the entire line of Pura fragrance packaging to move towards new.

Pleasant Grove, Utah, United States

Coordinated with designers from all brand partnerships to ensure all packaging artwork is proofed and print-readyEnsured print quality of packaging by proofing the structure and artwork of packaging samples (checking the Pantones, coating, finish, spot colors, etc.)Maintained consistency across 600+ artwork dielines, implementing design and regulatory.

Lehi, Utah, United States

Maintained distinct voices for the commercial and residential branches of the company, and adapt the style to each marketing platformOversaw tasks, quality, and deadlines of copywriters and marketing materialConducted individual and team review sessions with copywriters and SEO specialists to train on voice, cohesion & coherence, and grammar.

Taught the delicate fundamentals of grammar and good writing to business students one-on-onePerformed edits and left feedback on papers and projectsReviewed lessons and made suggestions for course improvement

Researched, wrote, and designed unique travel articlesExecuted developmental, substantive, and copy editing on other staff members’ articles

Lead the development of design concepts for the magazine as a whole and for individual articlesTrained a staff of 17 people on design principles and how to apply them in each of their own articlesPerformed final proofs before sending the magazine to press

Provo, Utah

Analyze journal submissions to determine if quality, genre, and contentare in line with journal goalsPerform both substantive and copy edits to ensure clarity and consistencywithin the manuscriptOrganize the information in manuscripts so the research is presented in alogical and professional manner

Orem, UT

Maintained all financial and customer organization to ensure accurate business projectionsCrafted social media posts which boosted potential customer engagementInstructed other employees in creating a goal-focused, high-performing, and productive teamDeveloped more effective processes for tracking current & potential enrollment, leading to an increase in.