As the Senior VP of Marketing at Macy's, I have over 25 years of experience in retail and a passion for creating memorable and engaging experiences for customers. I am responsible for developing and executing innovative marketing campaigns that drive customer activation, retention, and loyalty across all channels and touchpoints. I also served as the Interim Chief Brand Officer at Macy's for eight months, where I led the transformation and revitalization of the iconic brand identity and positioning. Some of my recent achievements include creating an immersive and interactive virtual reality store that attracted millions of visitors, partnering with multiple celebrities and influencers to amplify the brand's reach and relevance, and leading the team that delivered the beloved 97th Macy's Thanksgiving Day Parade. I have a strong background in brand building, experiential marketing, and clienteling, and I have honed my skills in these areas through my previous roles as the GVP of Marketing Strategy and Clientelling at Macy's. I am always looking for new ways to connect with customers, deliver value, and exceed expectations. I believe in the power of storytelling, collaboration, and innovation to create lasting impact and growth. I am proud to be part of the Macy's team, where I share the vision of being the most trusted retailer for life's occasions.