Abigail Kenny Email and Phone Number

Client: Constellation Brands- Plan and execute on-premise marketing programs for multiple brand teams within client’s beer portfolio, including program ideation, logistics, procurement of assets as well as SOW, budget creation and ongoing management - Team lead for creative deliverables including POS variations, program tools, client decks and full-scale tradeshow production elements- Welcomed agency’s introduction of new project management software, Workamajig- Created a new internal process and subsequent documents designed to improve internal communication- Coordinate with all Legacy internal teams efficiently for client programs - Work with both agency and client field teams to ensure programs are implemented as planned and adjust as needed

Client: U.S. Navy- Facilitated the development and launch of two large-scale mobile marketing units designed to increase brand awareness and lead generation. Specifically focused on production and creative deliverables- Manage the full-year schedule and function of nationwide marketing tours. Events include high school tours, air shows, state fairs and specialty recruiting events- Responsible for activation and hospitality of the Navy’s largest sponsorship; Summer and Winter ESPN X Games- Establish, incorporate and supervise new processes and associated documents for inaugural team- Cultivate positive relationships with clients, multiple departments, vendors and in-network agency groups to reach program goals

Client: Goodyear Tire and Rubber Company- Built and carried out numerous marketing programs including sweepstakes, offer programs, in-store activation, and incentive trips across Goodyear’s sponsorship portfolio (NASCAR, NHRA, USSA, College Football)- Execution lead on Goodyear’s launch into College Football. Required season long ideation, partner agency integration, property partnership for many onsite events, timeline management, and fulfillment- Execution lead on the Goodyear Cotton Bowl Classic semi-final game played on 12/31/15. Managed hospitality, tickets, promotion fulfillment, in-stadium activation, contractual assets and large-scale activation with over 90 hire staff - Led Goodyear’s charity platform, Goodyear Gives Back, which includes onsite elements, NASCAR partner integration, and an online auction that raised over $150,000- Oversaw relationship between creative team and client which included briefs, trafficking assets and drafts, presentations and communication to maintain project goals- Solely managed the financial process for all properties. Includes budgets, billing, revenue tracking, estimates and time reporting

Client: Goodyear Tire and Rubber Company- Managed all of the contractual assets such as ticket fulfillment, advertisements, email inclusions, and hospitality across all platforms- Coordinated Goodyear’s onsite NASCAR display to ensure strategic objectives are met while maintaining budget- Created monthly and quarterly competitive reports and initiated category research

Client: Hotels.com- Assisted the team and client with the creative and production process for TV, radio, online, digital, print, and additional requests, including regional adaptations- Managed meetings, schedules, conference reports and budgets of the Hotels.com global account - Facilitated communication with Hotels.com personnel and Y&R creative directors, producers, copywriters and other teams

- Executed entertainment, event production and promotions to enhance the fan experience and drive marketing results for all event weekends and off-site events- Ensured timely, relevant and accurate fan communications including newsletters, emails, fan surveys, printed materials and social media- Served as a liaison between the marketing team and all other appropriate departments to complete multiple fan activities or promotions, event production and entertainment - Managed media partners and various vendor relationships including radio stations, kids club sponsors and participants, and agencies- Hired and oversaw event staff in numerous roles including guest service, data capture and fan feedback

- Planned and produced successful and engaging off-site events and appearances- Maintained databases and distribute marketing materials to local businesses and fans- Performed event-day production responsibilities including facilitating pace car rides and pre-race and Gatorade Victory Lane involvement

- Attended and assisted basketball skills clinic in coordination with the Milwaukee Bucks- Assisted with planning and coordination of area competitions in over 15 different sports - Managed volunteers prior to and during sporting competitions

- Managed 30+ student employees during athletic contests and coordinated game day operationswith Assistant Athletic Director- Assisted athletic teams, trainers and athletic directors before and after athletic contests, including women’s and men’s soccer, women’s volleyball, and women’s basketball- Prepared fields and courts for varsity athletics meeting professional and Big East Conference standards

Organized team's practices, games, fundraising and volunteer events and finances

- Independently coordinated multiple training programs for hundreds of athletes which involved managing all aspects of a roster, training and meeting schedule, housing and meal arrangements - Presented weekly summaries to department managers highlighting details for current and incoming training programs - Interacted with Olympic athletes who required confidentiality and professionalism