Abigail Leonard Email and Phone Number

Promoted with increased responsibility, leading 3-person team in charge of the planning for and optimisation of O2 Consumer Mobile sales channels. Remit expanded within 6 months to include O2 Small Business and Virgin Mobile. Core Responsibilities • Enabled seamless launch & execution of key products, propositions and trading initiatives across two separate brands. Execution ownership across multiple P&Ls and all customer facing channels including 400 strong Retail estate, international contact centres and O2.co.uk. • Senior sign off for all product marketing and merchandising plans. Pivotal in making decisions that enhanced performance or supported internal and external stakeholders (Samsung/Apple/Google).• Ensured channels focused on the correct priorities and identified new opportunities. Used trading and market data as well as verbatim customer and advisor feedback to optimise where necessary.Key Achievements • Launched 40+ new products and propositions per year into O2, driving benefit into £100M+ PA Consumer P&L. • Worked closely with external Vendors to support delivering record results on multiple occasions.• Led the plans for channel execution for O2’s market disrupting proposition ‘O2 Switch Up’. Additionally, led the channel aspects of the remediation worked that was undertaken when issues of proposition gamification by customers and advisors came to light saving O2 thousands in potential loses. • Created a new ranging forum and process for products within channels. Increased business wide alignment and enabled an improvement in stock availability and therefore sales within store, as well as minimised stock holdings overall by having the right stock in the right place. • Stepped up as delegated responsibility when Director of Commercial Trading was out of office; presented in and led multiple sessions with MD and board members.• Supported in the development of a junior team member from under performer through to selection for promotion.

Progressed into Commercial Trading, managing a 2-person team responsible for planning and executing across Retail, Online, Voice and In-Direct for O2 Consumer Mobile. Core Responsibilities• Created bespoke priorities to maximise the commercial benefit from each channel and product across the consumer P&L.• Set channel and product marketing strategy defining the key placements and messaging.• Led weekly alignment sessions with Marketing, Supply Chain and P&L teams to define execution strategy. Challenging and correcting approach where necessary. • Enabled key product and device launches ensuring that all channel ranging and launch requirements were met and aligned with business and customer priorities. Key Achievement• Created new alignment forum with commercial, marketing and product teams. Streamlined how initiatives were communicated to channels, reduced the number of mistakes or pricing errors in go to market and increased delivery capacity by 10%.• Worked closely with internal stakeholders and external vendor teams to ensure seamless launch execution into channels including managing issues with last minute detail changes and landing multiple trading priorities.

Moved into specialist role, focusing solely on Retail Merchandising across a 400+ retail estate. Core Responsibilities• Owned the retail execution plans across all POS touchpoints covering trading and brand priorities.• Led relationships with Vendors including Samsung, Apple and Google defining messaging and paid placements.• Managed operational budgets for digital and printed point of sale sizing up cost vs. trading benefit.• Responsible for monitoring messaging and forward-looking plans to guarantee we had the best messaging to maintain overall campaign effectiveness and relevance for customers and advisors. Key Achievements• Signed off business case for additional headcount and gained first experience in direct line management. The team took on day to day operations so I could focus more strategic longer-term initiatives.• Presented to board level regularly on execution plans for key product and proposition launches.• Introduced geo-targeted POS into O2 Stores for the first time as part of the 5G Network launch to support launch messaging in relevant areas only. • Worked consistently to reduce the number of messages landing in store to create a more cohesive and simple message for advisors and customers.

Working across Online and Retail teams, planning all aspects of Retail and Online Merchandising. Core Responsibilities• Transformed plans from multiple business areas and stakeholders into simple execution plan.• Kept the customer at the forefront of all decisions around messaging and executionKey Achievements• Created a new centralised planning tool “O2 Channel Planner” which acted as the single source of truth for all customer facing offers or product launches.• Worked accurately under pressure without loss of precision, which could have led to customer-facing inaccuracies.

During my graduate scheme, I was placed within the Supply Chain team, looking after an external partner (Redeem) who ran the O2 Recycle programme. • Created new relationships with stakeholders from Redeem, and internal colleagues within O2. • Ran weekly, monthly and quarterly sessions with Redeem as per contractual agreements; each session including varying seniority levels and therefore content had to be adapted as such.• Throughout the role, I constantly reviewed the relationship with Redeem and looked for opportunities to enhance the working relationship.

I worked part time within the team that runs the online vacancy portal, Careers Online, for the university. I utilised my attention to detail to proofread and approve job descriptions before they were uploaded to the site, as well as liaising directly with employers to demonstrate how the portal could benefit them. Additionally, I promoted and represented the Careers and Employability Centre at university events and careers fairs, preparing and co-ordinating the event and supervising contributing employers.

During my placement year at O2 I worked within the Business Intelligence team who were tasked with putting customer information at the heart of decision making to create new possibilities for customers .Working with stakeholders across the Sales and Service directorate, I collaborate with colleagues within my team and across the business to ensure action and value were driven from data-led insight. I organised and led meetings, ensuring that time was used effectively with a purpose-driven agenda. I was responsible for monitoring the progress of several projects, managing multiple deadlines and prioritising tasks where necessary. I documented project updates and plans in a clear and concise manner. I enhanced my networking skills by building a productive relationship with the BI team to make sure I received regular updates on a project’s progress and success.

During my holidays I worked as a legal assistant for Gordons LLP. I worked responsibly as part of a team to organise confidential files and record their principal details before storage. I improved my computer literacy skills by dealing with complex computer programmes and databases. Furthermore, I developed my teamwork skills by sharing responsibilities and following instructions, helping to keep the process running effectively.