Abigail Mccourt, Arm, M.S. Email & Phone Number

+ Service and support existing and new partners+ Conduct daily in-person and virtual onboarding presentations with partners+ Educate clients on products and ensure that they have full understanding+ Optimize client accounts

+ Led all marketing, communication, and community building strategies for clients on Instagram, LinkedIn, Twitter, Facebook business + profile pages, Facebook groups, email newsletter, blogging, webinars, live online events, and podcasting+ Conducted detailed data tracking, with monthly growth and detailed quarterly reports, tied to KPIs, social media goals, and business strategies+ Developed the design of short-form & long-form marketing assets to reach small to mid-size businesses and individuals + Aligned brand voices, tones, and messaging to reach broad audiences and enhance SEO

West Chester, Pennsylvania, United States

+ Developed and implemented a social media plan to grow online presence; increased online following by 10% on Facebook and Instagram platforms+ Prepared market surveys and quarterly reports, and presented results and recommendations to the Executive Director+ Trained and supervised one direct report and 10+ supplemental staff in brand strategy and execution+ Prepared, forecasted, maximized, and monitored a marketing budget of $500,000++ Re-designed and managed company website and content in WordPress

West Chester, Pa

+ Increased visibility and brand awareness among existing and new customers through the website and social platforms+ Developed short-form and long-form copy for internal and external audiences+ Oversaw direct mail and introduced SMS campaigns to expand overall outreach to 10,000+ + Trained and managed a team of 10 supplemental staff on marketing and communications best practices

West Chester University

+ Implemented and enhanced organizational marketing strategy resulting in 100% occupancy + Trained and managed a team of four supplemental staff and directed the leasing efforts

West Chester University

+ Prepared market surveys and quarterly reports and presented findings to the Director of Housing + Oversaw the leasing process, from start to finish; presenting and marketing our communities in a compelling way, overcoming objections, building relationships, and creating excitement + Ensured compliance with Fair Housing and all other applicable laws and regulations

West Chester University

+ Developed short-form and long-form copy for internal and external audiences+ Trained and managed a team of 8 supplemental staff on marketing and communications best practices+ Oversaw direct mail and email campaigns to expand overall outreach to 5,000+

West Chester University

+ Ensured the success of the Summer Conference Program, as well as any other temporary/short-term residence programs, through effective planning, communication, and customer service+ Increased revenue by 20% and brand awareness through a multi-channel marketing campaign via print, phone, and email

+ Marketed and leased to new residents and retention of existing residents+ Maintained good tenant, client and contractor relationships+ Ensured delivery of building/management services to residents

Master Of Science - Ms, Higher Education/Higher Education Administration

Bachelor Of Science (Bs), Spanish & Communication And Media Studies

Activities and Societies: Soccer Team

Education record