Abigail O'Rourke Email and Phone Number
Goal focused, vision driven leader with a successful career history of driving organizational success throughexceptional communication, brand management, and team motivation.
Matter Communications
View- Website:
- matternow.com
- Employees:
- 182
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Manager, Integrated MarketingMatter Communications Feb 2021 - PresentNewburyport, Massachusetts, United States -
Human Resources AssistantDeer Valley Resort Aug 2019 - Oct 2020Park City, UtahWork with Managers to generate new and returning employee job offers through the HRIS systemParticipate in new and returning employee orientation for 2400+ employees annually; review and process new hire paperwork, collect I-9 documentation, licenses/certifications, administer background checks, issuing ID cards, providing an overview of benefits, etc. Assist Recruiting, as necessary, with new hire orientations for international employees, including those on H2B and J1 visasProvide assistance with staff events and cultural initiatives though the Staff Engagement TeamParticipate in HR investigations by collecting necessary documentation and adhering to confidentiality protocols -
Senior Account ExecutiveMrm//Mccann Oct 2018 - Aug 2019Salt Lake City, UtahManaged all aspects of key account, including business development, logistics, and client services. Assessed client needs and created solutions through maintained strategic business relationships to generate new projects.Primary point-of-contact for various media, digital, creative, and strategic projects across 30+ client partners while simultaneously collaborating with MRM Worldgroup offices in the Americas, EMEA, and APAC.Leveraged multiple project management tools, including Workgroups DaVinci and Microsoft Teams to ensure effective creative messaging and alignment with new 2019 Brand Campaign. -
Senior Account ExecutiveHill Holliday Jun 2017 - Jun 2018Greater Boston AreaParty City Account:Served as agency contact for creative development and production of various channel executions, including paid social, digital display, brand materials, point-of-sale, outdoor, etc.Coordinated priority SKUs and assortment with Party City merchandisers and oversaw shoots to ensure proper coverage and representation on paid and owned channels -
Account ExecutiveHill Holliday Mar 2016 - Jun 2017Boston, MaBank of America Account: Lead the development and plan for new multi-channel campaign launch and worked with various agency partners to execute consistent deliverables and meet client expectations Key stakeholder in creative development and production of “Magic Parents” Cash Rewards credit card TV spot for the 2016 holiday season Collaborated with the Planning, Project Management, Creative, and Production Teams to execute and deliver on various client strategy and creative requests Partnered with and managed agencies in creating integrated materials for BofA’s credit card business (including OLA, website, print, POS, DM, and EM initiatives) Helped to manage growth of Assistant Account Executive Contributed to new business pitch in an effort to win new client that contributed to agency goalsRon Burton Training Village Account:Owned client communications and managed the development of print and digital initiatives as part of an ongoing agency relationship -
Brand ManagerConnelly Partners Dec 2014 - Mar 2016Boston, MaActed as client contact and project manager for all accounts, including MegaFood, Kayem, al fresco, Boston Interiors, and the Massachusetts Office of Travel & TourismCollaborated with Brand Supervisors on strategy development and authored creative & media briefsProvided direction and collaborated with teams to deliver on clients' requests across consumer and trade media, including digital, print, outdoor, collateral, point-of-sale, and broadcastLead strategy and managed content calendar for key client's email marketing campaign -
Assistant Brand ManagerConnelly Partners Jul 2013 - Dec 2014Boston, MaCreated and maintained project schedules, updated status report documents and reviewed project updates with clientsManaged client budgets and billing associated with projectsAssisted in management of broadcast production and trafficking -
Brand Management InternConnelly Partners Feb 2013 - Jul 2013Boston, MaDeveloped and updated competitive review decks and analyzed trends in the competitive landscape for clients such as Kayem, al fresco, and Wyman's of MaineWorked with the Digital Team to conduct a site review of client's website and made recommendations based on site's information architecture, content, visual design, and transaction flowsAnalyzed and monitored social programs for competing brandsCreated content and sent SMS campaigns for key clients using ExactTarget -
Events Marketing InternNeolane May 2012 - Feb 2013Newton, MassachusettsOrganized and planned company event for 130+ employees, customers, and prospectsWorked with vendors to produce promotional materials that would drive awareness at trade showsCreated surveys used to measure customer satisfaction at events and trainingsWorked with vendors to produce various promotional materialsCollaborated with Field Marketing team to execute eventsCreated content and monitored Neolane’s Twitter account using Hootsuite
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Social Media Marketing InternRockingham Electrical Supply Co. Jun 2011 - Sep 2011Newington, NhCreated and developed a variety of social media platforms including Facebook and Twitter pagesCreated content and monitored social media pages using Hootsuite Brainstormed ideas with marketing department to increase interactions with clientsDesigned promotional materials to increase customer interaction including clothing and fliers Conducted and analyzed social media based promotions and reported results to COOWrote and posted blog posts onto the company’s website using WordPress
Abigail O'Rourke Skills
Abigail O'Rourke Education Details
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Business Sustainability Management Certificate -
Marketing, Management, Global Perspectives -
4A'S Institute Of Advanced Advertising StudiesNew Business Pitch -
Winnacunnet High School
Frequently Asked Questions about Abigail O'Rourke
What company does Abigail O'Rourke work for?
Abigail O'Rourke works for Matter Communications
What is Abigail O'Rourke's role at the current company?
Abigail O'Rourke's current role is Manager, Integrated Marketing at Matter Communications.
What schools did Abigail O'Rourke attend?
Abigail O'Rourke attended University Of Cambridge, Bentley University, 4a's Institute Of Advanced Advertising Studies, Winnacunnet High School.
What skills is Abigail O'Rourke known for?
Abigail O'Rourke has skills like Leadership, Powerpoint, Social Media, Public Speaking, Human Resources, Account Management, New Hire Orientation, Event Planning, Blogging, Communication, Digital Marketing, Advertising.
Who are Abigail O'Rourke's colleagues?
Abigail O'Rourke's colleagues are Corinne Hennessey, Jennifer Hufton, Gabriella Bonitto, Colin Ford, Gavein Mckenley, Amelia Groothuis, Matthew Robbins.
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