Abigail Perdue Email & Phone Number

Tampa, Fl, Us

I manage and coordinate Meta, YouTube, Google Ads, and LinkedIn donated media for Ad Council campaigns.

Muncie, Indiana, United States

As a Digital Marketing Specialist, I took quickly to the new field of copywriting and creative development. I created high-performing ads, some of which have run successfully for 3+ years. I managed client and internal expectations well, learning as much as I could about the legal industry and the art of copywriting. I asked to partner with my supervisor, the Director of Advertising, on campaign management after I realized how interested I was in connecting my copy and design work to campaign KPIs. I took on my first solo client in May 2020 and created the Account Manager role.

Muncie, Indiana, United States

After learning more about Facebook campaign management, I created the Account Management role at Russell Media. It was exciting to integrate my skills of project management, strategic direction, and client relationship building, all while pursuing a deeper understanding of Facebook and social advertising. I matured quickly in this new role and become a trusted strategic advisor on the team for all our campaigns. I tested out new platforms for our clients, such as Verizon Media and CTV.

Muncie, Indiana, United States

I integrated all major functions at Russell Media, coordinating the team to meet our goals. My role is to set our pace for projects, help the company deliver excellent marketing to our clients, and remove the obstacles that come between my team & our success.

Muncie, Indiana Area

As an Admissions Counselor, and then an Assistant Director, I traveled extensively, managed a recruitment territory, created strategic recruitment proposals, planned diversity recruitment events, reviewed transfer applications, and helped hire tour guides. Assisting students and their families through the enrollment process with humility and integrity allowed me to be a part of providing access to higher education for all students. Interpersonal competency, presentation and communication skills, and analytical sensibility were absolutely necessary in my day-to-day work.

Muncie, Indiana Area

As a financial aid intake counselor, I worked through student problems using a thorough understanding of federal, state, and institutional procedures. The stressful nature of working in Financial Aid utilized my strengths of efficiency, adaptability, and empathy.

Business Department

Under the guidance of Dr. David Anderson, Associate Professor of Marketing, I edited existing business cases and wrote new cases with the intent of publishing. Case writing is the creation of classroom material meant to guide discussion about business and its implications among graduate and undergraduate students.