As Digital Marketing Specialist, I support the Director of Digital Marketing in the creation and execution of digital marketing strategies to help exceed performance goals for our clients. My areas of focus include SEO, Content Marketing, Email Marketing, Paid Social Media Advertising, and HubSpot utilization.Forge Apollo is a HubSpot Partner. As our resident HubSpot expert, I complete HubSpot onboarding, training, and maintenance for our clients.

As the Marketing Assistant at AGF, I directly supported the Director of Marketing through the development and execution of marketing initiatives. This included a wide range of responsibilities and a dynamic day-to-day. On the digital side, I was responsible for monitoring website content for accuracy and updating it via CMS platforms BigCommerce, WordPress, and Silverstripe. I also audited the website’s SEO optimization and performance using Semrush and Google Analytics. I troubleshot issues with on-page SEO to perform basic fixes and notify web developers of complex problems. I also engaged potential customers through the design and execution of quarterly e-newsletters and automated email marketing campaigns via Constant Contact. Plus, I drove brand awareness with social media content (Twitter, Facebook, Instagram, YouTube, and LinkedIn).Otherwise, I coordinated and promoted training sessions by company leadership virtually and in-person to boost current and potential customers’ technical knowledge of products. I used Microsoft PowerPoint and Adobe InDesign to create engaging training materials. In 2021, I launched an our on-demand training site via Talent LMS.I also helped improve brand cohesion by contributing to branding standards and upholding them in marketing materials via copywriting and editing. I also promoted brand awareness by writing and distributing press releases to media contacts and technical articles for industry magazines.I also provided extra coverage for the Office Manager with administrative tasks by answering incoming phone calls and emails, entering orders, invoices, and payments using NetSuite, and filing.

As a freelancer, I crafted proposals to win assignments from websites like Upwork and Indeed. I wrote SEO-optimized content for use in content marketing, blogs, and more. I communicated with clients via email or online messaging for specifications on SEO keywords, topic, length, audience, tone, etc. Time management and organization were key to meet tight deadlines.Some examples of assignments I've written are 300-400 word SEO optimized articles, 750 to 1500 word articles comparing product reviews, and 3000+ word "listicles" to be presented in a slideshow format. I've also edited 1000-2000 word detailed personal finance blog posts.

This was a dynamic role as the first in-hose marketing staff of a rapidly growing small business. I’m a fast learner who thrived in this fast-paced environment executing marketing initiatives to drive company growth.In collaboration with the Vice President, I created the annual marketing strategy and budget supporting business initiatives based on key performance indicators for each channel. I executed that strategy by performing a wide range of tasks.I kept the website content current and added SEO-optimized content to boost local SERP rankings using WordPress. I coordinated Pay Per Click (PPC), television, radio, print, and billboard advertisement production and management with third party vendors. I improved brand awareness and trust by posting consistent social media content (Facebook, Twitter, LinkedIn, Houzz, Pinterest, and YouTube) and managing online reviews. Negative reviews were brought to the appropriate department’s attention and followed up on to ensure issues were resolved, resulting in customers removing or editing negative reviews to be positive.I improved the trade show strategy by redesigning booth materials and staff training program. I designed marketing materials using Photoshop, Microsoft Word, and PowerPoint and oversaw third party vendor production of materials such as pens, mugs, etc.I collaborated closely with the Sales Manager and Vice President to execute strategies and create materials for cross-department internal training, external sales tools, and development of company culture.In November 2018, the VP awarded me for my outstanding performance building a position that had never existed before into a trusted voice in the management circle.

As a part-time freelance blogger for TheHOTH, I wrote at least five articles per week. Blogs ranged from 500 to 2000 words, and covered topics from finance to the beauty industry. Posts were optimized for a requested keyword using the latest SEO writing conventions to boost SERP rankings of TheHOTH's clients.

"Fresh Voices" is a yearly publication at WNE of admirable freshman essays. I assessed submissions and then collaborated with other editors to choose essays for publication and note the necessary editorial adjustments. Then, I met with authors to coach them on major editorial adjustments. Finally, I copy edited final essay drafts prior to publication.

As a writing tutor, I primarily advised students individually on the application of the writing process. I had to build trust and report in each session with different types of students, including learning and/or physically disabled students and English as a Second Language students. I also participated in workshops, training, and conferences with fellow tutors to continually improve my communication and tutoring skills and technical knowledge. By the time I graduated and left the position, I achieved a CRLA Level 3 certification--the highest level.

In this internship, I improved community outreach by researching, writing, and editing short articles for publication on Western New England University's online News page. In one major project, I researched and wrote eight preview stories on upcoming Study Abroad programs, which aided the University in publicizing one of their important attributes.

The main daily responsibility in this position was managing Cognitive Health Solution's social media accounts, including Twitter, Facebook, and LinkedIn. My biggest project was when I established a public voice for the company by writing, editing, and proofreading a quarterly newsletter and company blog (cognitivehealthsolutions.com/blog). I also wrote copy for marketing materials, such as PowerPoints or flyers for use in workshops and marketing campaigns, and edited those materials to improve their quality.

At CHS, I increased the efficiency of patient information access by digitizing files, which required much organizational skill. Other primary tasks included establishing CHS's social media presence and preparing marketing materials. I also helped the practice smoothly navigate an unexpected staffing change by covering the reception window, having to quickly learn several duties like taking payment and using scheduling software (TherapyNotes).

As an editorial intern, I primarily assessed manuscript submissions and commented on their publishing potential according to Dzanc's standards. I improved myself as an editor by taking on optional projects, such as proofreading ebooks and copyediting/proofreading print manuscripts. By participating in weekly Skype calls with internship coordinator Michelle Dotter, I educated myself more deeply on various aspects of the publishing process.

As an intern with Mr. Garzella, I had to work fast and smart. Every weekday, Mr. Garzella would send me a manuscript. I had to read and analyze 100 pages of the manuscript and generate a report within 24 hours of receiving them. Reports shared the basic details of the manuscript and my critical judgement on market potential. Extreme time management and proper judgement skills were required to ensure that Mr. Garzella could quickly decide which manuscripts to go after.

As a sandwich artist, I communicated with fellow employees and customers to supply fast, efficient customer service. I worked in this positions for the summers of 2014 and 2015.