I have recently expanded my role at Bespoke which means I not only head up the accounts team and look after all new business, but I also produce shoots for film and photography for beauty, fashion and lifestyle brands.

I currently head up the accounts department at Bespoke, working across fashion, beauty and lifestyle brands. I run day-to-day client operations and manage, oversee and approve delivery and execution of all projects. I act as the brand voice for my clients inside Bespoke, whilst maintaining creative control for my team, ensure that the creative remains on brand and solves businesses challenges. I create strong relationships and also great friendships with my clients, working hard to learn and understand the brands and their audiences. I also manage and establish relationships with talents such as Kate Moss, Claudia Schiffer, Manolo Blahnik, Take That, Davina McCall, Holly Willoughby, Charlotte Tilbury, Ella Eyre, and a number of social media influencers and brand ambassadors.I strive to create an efficient work flow and maintain a strong and collaborative effort, whilst ensuring the process is enjoyable and stress-free. I work on new business, from receiving the brief to delegating this to strategy and creative, to leading the pitches. I have, in the past, pulled together strategy myself for pitches to brands such as Marks and Spencers and O'Neils.I have recently begun producing video content in-house alongside my current role. I have gained ivef years of experience working in production and post. I was the Executive Producer on a 5-day shoot in Mexico for AMEX during which I was also the AD. I have also recently produced a shoot for Garnier with Davina McCall, Holly Willoughby and Angela Scanlon. In a previous company, I co-produced shoots for Manchester United and Chevrolet.Brands: L'Oreal Paris, Armani, AMEX, Haig Club, Lancome, YSL, Rimmel, Vision Direct, MADE.com, Maybelline, Redken, McArthurGlen, Claudia Schiffer, Fudge Urban, Charles Worthington, TIGI, Canon, Impulse, Miller Genuine Draft, NYX Cosmetics, Kiehls, Boux Avenue, M.A.C., Bumble & Bumble, Smashbox, Etro, Charlotte Tilbury, Grazia, Glamour, Hello!, L'Oreal Professional, Kat Von D etc.

As an Account Manager at MOFILM, I was leading the Chevrolet account and leading the Chevrolet / Man U content series. I was also running campaigns for BP and the National Youth Council of Singapore, whilst working on Unilever, in particular; Cornetto. I worked closely with filmmakers and the client to produce content for Chevrolet, as well as working closely with the team at Man U. On a daily basis, I liased and advised the Director and the client on strategy and ideas, and organised and assisted on the shoots, as well as being the first port of call for editors, producers, crew, and the client.For new projects I worked closely with the Planner and the Global Creative Director to produce briefs, and I worked very closely with all those involved in producing content to ensure all remain on brief and constantly updated with any developments.I also worked on New Business; targeting new clients, as well as encouraging new initiatives from our current clients.For this role I had to have very strong multi-tasking skills as I worked on a number of large, fast moving accounts and projects. I also had to have good people skills, as I dealt with a large number of filmmakers, producers, directors, strategists, clients and other third parties who become involved. My role in managing relationships with clients globally means that I had to be very flexible with my time, working most days, at any time!

I worked as an Account Manager on 5 accounts, reporting to the New Business Developer and the Managing Director. My clients were Rachel's Organic, Ski Mousse, Karcher, and two government accounts; Universal Credit and Fire Kills. On a day-to-day basis I was the first port of call for clients, creatives, producers, post-production houses, IMD, Clearcast and media agencies.I saw through all of my projects from beginning to end, working with NPDs and long standing brands with valued equity.I worked in a face-paced environment with relatively loose structures in place, meaning I was constantly taking initiatives and pro actively working with clients. I also wrote all of my creative briefs and PPM documents, I invoiced and billed clients and production, wrote press releases, worked on tenders; providing case studies, team biogs and all necessary company information, and I formed strong relationships both inside and outside of the company to ensure all processes were carried out smoothly and with clear understanding.

My role supported the Account Managers and Planners on Clients such as Kärcher, Rachel's Organic, Zeo, Ordinance Survey, Mindi's, Ski Mousse and Fire Kills. I researched markets and marketing approaches, gathered production costs and liased between Clients, Creatives, Photographers, Media Companies, and PR companies to deliver results efficiently and within tight time restrictions. As well as brainstorming ideas and thinking of strategic direction, I helped create submissions and briefs and continued to work through to the supply of advertisements.My other responsibilities included:• Coordinating government rosters• Formatting tenders• Creating PowerPoint presentations for pitches• Building lasting professional relationships• Working on Excel on a daily basis• Researching for Creative briefs• Updating the company's Instagram and Twitter Accounts• Run and edit our company website• Gathering Fox PopsSkills• Ability to Brainstorm and re-work briefs • Outgoing and not afraid to learn• Ability to produce unique presentation ideas• Motivation to participate in staff management and larger agency development• Fully trained in Addynamix• Strong maths and analytical skills• Passionate about the media industry • Excellent inter-personal skills• Noted for my ability to pay attention to detail and be consistent• Strategic thinker• Team playerAs well as the above I also:• Directed, produced and appeared in an advert for the submission phase of ‘Dorito’s Crash the Superbowl’.• Made office initiates such as creating a rule where employees have to sit somewhere in the office that is not their desk once a week to encourage communication.• Managed, produced and directed our most current viral video for Fire Kills (GPS/CCS)• I managed a brief for Macmillan Cancer Supports Coffee Morning Campaign, we came 2nd out of over 100 entries.• I interviewed members of Debretts to understand what they wanted from the service.

http://rarebreeddigital.com/I spent a considerable amount of my internship here copywriting the Rare Breed Digital website. Rare Breed want to achieve a 15% increase in the amount of visitors and enquiries they get from their website as a result of my work. I started by researching other agency websites and I selected the copy which I believed needed to be altered. I aimed to find an angle to write from, by determining the personality of Rare Breed Digital. I was working one-on-one with the Director, Martin Bowley, to ensure this was portrayed on the site. I was chosen to do this task after proving a genuine passion towards advertising and by proving my skills in organisation and my hardworking, dedicated nature. Here is a link to their website to view my work: http://rarebreeddigital.com/

http://enter-here.co.ukI was asked at ENTER to create a new brand of yogurt and to present my product to the whole company showing my work and a proposed launch campaign. By researching the market I aimed to find a possible niche.I created a questionnaire, and asked over 100 people to participate. I discovered a target market, and researched their needs and desires. I created the product keeping in mind these answers and my main competitors; originality was key.Once the brand was created I needed to launch and advertise the product. I carried out more research of my top 5 UK competitiors and discover what worked and what did not. I was given a ‘limitless budget’, in which I used to advertise through TV, press and social media. My final idea was called YOGtails; a frozen yogurt in the flavour of the nation's favourite cocktails. I designed a logo, differentiating my yogurt from the main competitors. I then produced the product on photoshop to give Enter, and myself, a clearer understanding of the brand. I launched by having a yearly festival in London, which would suit the target age group. I also wanted to celebrate the birth of Prince George so I created a limited edition called 'The Kir Royal', which was promoted at the YOGtail's royal party. On Facebook I would hold competitions, for example, 'What's your Fav Flav?', the winning flavour would be created into a YOGtail. I created two advert ideas, both with the tagline, 'YOGtails, Shake It Up'. I also created a facebook page:https://www.facebook.com/yogtails?ref=ts&fref=ts#

http://tcalondon.comI was given a brief for The Anne Frank Trust 'Thirteen in Thirteen' campaign, in which 13 Thirteen year-olds would be given the opportunity to win the chance to ask David Cameron questions concerning the nation. The Anne Frank Trust wanted me to create ideas for TV and Press to promote their competition. They wanted it primarily to stand out to this age group. I researched teenagers and discovered their aspirations and desires; for instance they want to be given more responsibility. I came up with a number of ideas based around my research and pitched them to the Art Director, one of which was considered successful. Two weeks later my idea was published in The Times. The picture showed a classroom full of children wearing David Cameron masks, all holding up their arms about to ask a question. I thought this approach tackled the idea of giving thirteen year olds more responsibility as it physically places them in the role of the Prime Minster.The Second brief I was given was for Argos. They have decided to use interactive boards within their stores for customers to use while they wait for their products. They had found a number of the public were put off by the current systam and they needed to create something which would entertain people whilst they waited for their purchases. I split the target group into two; parents/adults and children. Children, I discovered, are easily restless, therefore having the children entertained would be attractive for parents. I produced a number of ideas for both groups, and pitched these to the Executives. One of these ideas appealed to the executives and was sent to a technician to produce. The idea was aimed at children. On the interactive screen there will be the skin of an Argos alien which mimics the movements of anyone who stands in front of it, for example, if the child were to touch their nose, the alien would copy.