Abigail Syson Email & Phone Number

London Area, United Kingdom

Responsible for building range strategy in stationery, print and paper categories. Leading product development strategy through data analysis, key commercial insights as well as competitor and trend research, to drive revenue. Building forecasts, product commercials and margins.Trade reporting on categories, identifying opportunities and risks to.

London, England, United Kingdom

Responsible for the strategic vision and execution within food and drink, stationery, experiences and seasonal categories, in line with company strategy and goals. Presenting strategy to key stakeholders, and external partners. Weekly reporting on category trade and identifying actions and risks.Identifying product and range development opportunities based.

London, England, United Kingdom

Developing and executing food and drink category strategy, informed by extensive market trend and competitor research as well as financial analysis.Building ranges by identifying key areas of commercial growth opportunity and range gaps. Identifying key commercial product to expose through campaigns and marketing activities to drive ranges and revenue..

London, England, United Kingdom

Responsible for the managing BOH in a multi-site business, up to 40 team members, and 5 direct reports.Key leader in the implementation of 'The Great Game of Business' as a business strategy to engage team members and drive business goals.Financially accountable for sales forecasting and production planning, labour, GP's, stock control and wastage and P&L.

London, England Metropolitan Area

Managing events, both private clients and small corporate events. Full responsibility for product development, menu creation, costings, supply, recipe and spec writing, cooking and hosting the event. I also taught classes for private and corporate clients. Emphasis in the role on building strong client relationships. Activities: New Product Development|.

Trend and competitor research to inform product development of wedding cake range.Designed and developed a website, a social media presence, and built client, supplier and venue relationships.Photoshoot styling. Producing products for bloggers and influencers, as well as wedding stylist shoots, some of which were features in ‘You and Your Wedding’.

London, United Kingdom

Responsible for innovation and new product development, creating and designing a wedding cake range as well as building seasonal ranges with in depth research into competitors and trends. Designing bespoke products creating cakes for media shoots such as 'Bride's Magazine'. Managing a production team with 5 direct reports, fully responsible for production.

London, United Kingdom

London, United Kingdom