Abigail Syson Email & Phone Number

London Area, United Kingdom

Responsible for building range strategy in stationery, print and paper categories. Leading product development strategy through data analysis, key commercial insights as well as competitor and trend research, to drive revenue. Building forecasts, product commercials and margins.Trade reporting on categories, identifying opportunities and risks to stakeholders to drive category performance. As well as leading cross functional teams in product led projects to drive sales growth and customer engagement.

London, England, United Kingdom

Responsible for the strategic vision and execution within food and drink, stationery, experiences and seasonal categories, in line with company strategy and goals. Presenting strategy to key stakeholders, and external partners. Weekly reporting on category trade and identifying actions and risks.Identifying product and range development opportunities based in depth trade and data analysis and trend research. Inspiring and developing with partners to create an innovative ranges to drive revenue.Activities: Strategy Development | Strategy Execution | Trends Research | Financial Analysis | competitor research| Presentations | Range Building | Product Development | Innovation | Partner Relationships | Relationship Building | Food and Drink| Food and Beverage | Stationery | Experiences | Seasonal

London, England, United Kingdom

Developing and executing food and drink category strategy, informed by extensive market trend and competitor research as well as financial analysis.Building ranges by identifying key areas of commercial growth opportunity and range gaps. Identifying key commercial product to expose through campaigns and marketing activities to drive ranges and revenue. Building partner relationships and engaging and growing partner base within food and drink. Assisting with new partner acquisition.Activities: Strategy Development | Strategy Execution| Trends Analysis| Financial Analysis| Presentations| Range Building| Product Development| Category Expansion| Partner Relationship| Relationship Building| New Partner Acquisition| Campaigns| Food and Drink| Food and Beverage

London, England, United Kingdom

Responsible for the managing BOH in a multi-site business, up to 40 team members, and 5 direct reports.Key leader in the implementation of 'The Great Game of Business' as a business strategy to engage team members and drive business goals.Financially accountable for sales forecasting and production planning, labour, GP's, stock control and wastage and P&L management. Leader of the new product development team. Leading Innovation, new product development opportunities based on trends and competitor research and data led information. Building strong supplier relationships though supplier management and procurement. Reviewing suppliers and negotiating contracts.Activities: Multisite Management| Team Development| Strategy| New Product Development| Innovation| Trends Analysis| Recipe and Specs creation| Photoshoot Styling| HACCP qualified| Level 4 Food Safety qualified| Cordon Bleu Trained| Audits| Production Planning| Supply Planning| Contract Negotiations| P&L| Finacially accountable- Budgeting, Labour, GP's, Stock Control, Wastage| FnB Management| Supplier Management and Procurement| Building Relationships| Recruitment| HR Accountable

London, England Metropolitan Area

Managing events, both private clients and small corporate events. Full responsibility for product development, menu creation, costings, supply, recipe and spec writing, cooking and hosting the event. I also taught classes for private and corporate clients. Emphasis in the role on building strong client relationships. Activities: New Product Development| Innovation| Menu Planning| Recipe and Spec Writing| Costings| Supply management| Building Client Relationships| Private Chef| Teaching| Events Management

Trend and competitor research to inform product development of wedding cake range.Designed and developed a website, a social media presence, and built client, supplier and venue relationships.Photoshoot styling. Producing products for bloggers and influencers, as well as wedding stylist shoots, some of which were features in ‘You and Your Wedding’ magazine.Activities: New Product Development| Innovation| Building client relationships| Building supplier and venue relationships| Trends Analysis| Photoshoot Styling| Building Social Media presence and website| Costings

London, United Kingdom

Responsible for innovation and new product development, creating and designing a wedding cake range as well as building seasonal ranges with in depth research into competitors and trends. Designing bespoke products creating cakes for media shoots such as 'Bride's Magazine'. Managing a production team with 5 direct reports, fully responsible for production planning, staffing, stock, recruitment and training. Accountable for BOH financials such as labour, payroll, wastage and FnB management. Production planning also entailed the planning for a launch of two new stores and a growing online business.Maintaining good supplier and client relationships and was fully responsible for the client wedding consultation part of the business.Activities: New Product Development| Innovation| Trends Analysis| Recipe and Spec Writing| Production Planning| Supply Planning| Styling Photoshoots| Building Client Relationships| Team Management| Recruitment| Launch 2 new store openings| Labour Control| Wastage| Payroll| FnB management

London, United Kingdom

London, United Kingdom