Abigail Tarren Email & Phone Number

London, Gb

London, England, United Kingdom

Global

Leading and developing a large team of bid specialists to win strategic, global, high value pitches for key clients and high priority pursuits.

London, United Kingdom

United Kingdom

Planned career break to achieve a lifelong ambition to write a novel.

Global

Board level role to build a new global challenger brand with ex Andersen partners, a worldwide operational framework (from 15 to 50 countries) including 10 executive teams & business plans by practice, sector & region, develop cross-border client relationships & manage global pitches. Led global BD & marketing function, managing operations, strategy & budget, working alongside Managing Partners of 9 key market firms including Garrigues, BMR Legal, Gowlings, A&M Taxand, Atoz, Arsene Taxand. Taxand has over 2,000 advisors in 50 countries, a global revenue of c.400m with 30% of its key clients listed in the top 100 of the Global Fortune 500.Key achievements: ● client focused, content-led, global, BD & marketing strategy integrating communications, PR, digital, thought leadership, cross selling, targeting, bids, key client management, events & advertising ● strategic growth initiatives including Vision programme & Annual review ● global rainmaker team: 10 key wins, year 1 ● ‘one face, one firm’ global brand development ● c-suite PR strategy: 100 hits p.a. ● Taxand's Take content programme across 8 new digital platforms / channels ● referral fees programme (25% target) ● 5* global client-facing conference in 6 cities ●

London, United Kingdom

Led BD & marketing function for the Chiltern group of diversified financial services companies comprising accountancy (MRI Moores Rowland; acquired by Mazars), tax advisory (Chiltern plc; acquired by BDO), wealth management and IFA firms. Instrumental in marketing the group & building growth to attract acquirers. Spearheaded strategy & managed a team of specialists to devise and deliver through-the-line campaigns generating new business opportunities and brand awareness.Key achievements: ● integrated BD & marketing strategy for key markets, sectors & services across businesses ● KAM ● strategic rebrand ● development of a BD toolkit & tracker ● website redevelopment ● FTSE 350 & Fast Track 100 targeting campaigns achieving c. 8 meetings per initiative ● market-leading offshore amnesty campaign ● ‘Taxline3D’ subscription service launch ● NEDA & TDN marketing partnerships ● issues-led PR strategy & series of award wins ● 500 p.a. events programme ●

London

Instrumental in achieving market share growth from 17% to 55% with a truly client-centric approach at this management consultancy specialising in media evaluation and marketing analytics. By using segmentation, targeting & positioning fully informed by market research & offering best-in-class service, client relationship excellence, supported by integrated marketing communications with strong content & brand management, we were able to build market leadership. Billetts was acquired by Thomson Reuters and then became part of leading international marketing analytics consultancy, Ebiquity.Key achievements: ● lead generation campaigns targeting fmcg advertisers in the UK, Europe & the US ● over 100 pitches, achieving a 75% success rate ● key account management & client satisfaction programme ● pipeline plans & ABM ● BD reporting system ● insights programme of thought leadership, proprietary research & events.

Bahons, History

History BA Hons degree

Mini Mba, Marketing, A

CPD accredited, MBA standard course covering the same core marketing modules as leading MBA programmes. Compiled and taught by Professor.

4 A Levels, 10 Gcses

Activities and Societies: ● County level: hockey, netball, tennis, athletics ● Duke of Edinburgh Award Schemes ● Young Enterprise.