Abigail Thomas Email & Phone Number

Cheltenham, England, United Kingdom

Cheltenham Racecourse

Development and activation of marketing plans across the West region's Racing and Conference & Events.

Worcester, United Kingdom

Development of Brand and business strategy, planning and implementation Development of integrated sales and marketing strategy, implementation and delivery across all channelsOverall project delivery Team and line management

London, United Kingdom

Client: Jaguar Land Rover – Invictus Games 2016, OrlandoOverview: Development of campaign strategy and overall project delivery of Jaguar Land Rover’s sponsorship of Invictus Games 2016. Accountability for the management and delivery of project across JLR markets and development and delivery of integrated campaign across all channels. Full on the ground events, experiential, hospitality operational management.

London, United Kingdom

Client: Land Rover – Rugby World Cup 2015 Sponsorship Overview: Ultimate accountability for the delivery of Land Rover’s Rugby World Cup 2015 global integrated sponsorship campaign and 360 activation across all platforms and channels for both international and national implementation.• RWC sponsorship lead and main point of contact • Event, hospitality, operational & rights management• On site experiential delivery • Ultimate responsibility and accountability for the management and delivery of RWC sponsorship 360 integrated campaign across all channels• Co-ordination of RWC campaign, management and delivery across all global markets – internal and external • World Rugby, IMG and ER2015 relationship management and liaison • Objectives & measurement • Finance & resource management

London, United Kingdom

Client: Rugby Football League (RFL) and Rugby League World Cup (RLWC2013)Overview: Through working in a multi-stakeholder environment with representatives from the RFL, Super League, RLWC2013, sponsors and partners, I built key client relationships and gained an understanding of the complexities of each, ensuring common goals and objectives were understood across all channels for greater results. Being keen to keep up-to-date with moving trends and looking for opportunities to push the boundaries on how campaign messaging can be communicated, to mark RLWC2013 one year-to-go on October 26, 2012, we worked with Google to create, manage and deliver Rugby League's first ever international Google+ Hangout to generate conversation, interest and gain coverage a year out from the event. Leading the team in a focussed strategy we ensured first year targets were achieved.This role included:• Creating and implementing a targeted strategy to increase awareness of the sport• Working with sponsors and partners to align strategic approach and maximise opportunities • Building the RLWC2013 brand and driving ticket sales • Changing perceptions of the sport with key decision makers in the media and stakeholders

London, United Kingdom

Client: Lawn Tennis Association (LTA)Overview: Leading a team of four over three years I worked closely with the client to build my knowledge and gain a deep understanding of their business. Working closely with their internal and external marketing representatives we created key integrated marketing and communications strategy for the ‘allplay’ campaign, to get more people playing tennis.

London, United Kingdom

Main Clients include The National Lottery, Camelot, BT Paralympic World CupClient: Camelot Contributing to the planning and delivery of The National Lottery’s Olympic Park Run event (the first ever time anyone would run in the Olympic Park ahead of 2012). Management, engagement and promotion of celebrity and media involvement, athlete involvement and retailer engagements.Client: The National Lottery Stakeholder liaison including, National Governing Bodies, UK Sport, Sport England, LOCOG, ODA. Delivery of a multi-channel PR campaign in national and regional print, broadcast and online media, utilising excellent media contacts with sports editors and key sports journalists. Management and delivery of The National Lottery’s 2012 hot air balloon tour 2010 – including events, media, budget, athletes, stakeholders, LOCOG, regional development agencies. Management and delivery of The Daily Mail’s Magnificent 7 exhibition 2009 – event, media, budget, athletes, stakeholders.Client: BT Paralympic World Cup Liaison with BT, ParalympicsGB, BBC, UK Sport, Manchester City Council and Manchester Evening News to raise profile of event, creating and delivering national/regional media features pre/during event. Organisation and management of press conferences (pre, during and post event). Management of sports, athletes, media and mixed zone during event.

London, United Kingdom

Main clients include UKA and PolarMain roles for UKA: • Organisation of media accreditation for all Major UKA Televised Events• Organisation of all press conferences for promotion of UKA Events• Management of media centre and general media management at UKA Events• Contribute to press release content and support writing where needed• Produce editorial content for all event programmes• Liaison with UKA events team to ensure all media aspects are covered at events• Produce press pack at all UKA events• Produce ‘showcase’ brochures or PR generated for event partners and clientsMain roles for Polar: • Primary contact for incoming journalist enquiries• Build relationships with existing contacts and create new contacts within lifestyle media• Track and evaluate coverage obtained• Liaise with UKA on Polar VIK provided • Gathering athlete testimonials for use in creating positive PRIn my role I also supported the Communications Team at both the British University Championships and the Paralympic World Cup.

• Produce daily press releases, proactive and reactive, • Work on internal and external newsletters, • Working with different departments to help promote their work and organise their media relations Publish press releases on Council website• Manage and react to contentious press queries