Abigail Thomas Email & Phone Number

Cheltenham, England, United Kingdom

Cheltenham Racecourse

Development and activation of marketing plans across the West region's Racing and Conference & Events.

Worcester, United Kingdom

Development of Brand and business strategy, planning and implementation Development of integrated sales and marketing strategy, implementation and delivery across all channelsOverall project delivery Team and line management

London, United Kingdom

Client: Jaguar Land Rover – Invictus Games 2016, OrlandoOverview: Development of campaign strategy and overall project delivery of Jaguar Land Rover’s sponsorship of Invictus Games 2016. Accountability for the management and delivery of project across JLR markets and development and delivery of integrated campaign across all channels. Full on the ground.

London, United Kingdom

• Client: Land Rover – Rugby World Cup 2015 Sponsorship Overview: Ultimate accountability for the delivery of Land Rover’s Rugby World Cup 2015 global integrated sponsorship campaign and 360 activation across all.
• RWC sponsorship lead and main point of contact
• Event, hospitality, operational & rights management
• On site experiential delivery
• Ultimate responsibility and accountability for the management and delivery of RWC sponsorship 360 integrated campaign across all channels
• Co-ordination of RWC campaign, management and delivery across all global markets – internal and external

London, United Kingdom

• Client: Rugby Football League (RFL) and Rugby League World Cup (RLWC2013)Overview: Through working in a multi-stakeholder environment with representatives from the RFL, Super League, RLWC2013, sponsors and partners, I.
• Creating and implementing a targeted strategy to increase awareness of the sport
• Working with sponsors and partners to align strategic approach and maximise opportunities
• Building the RLWC2013 brand and driving ticket sales
• Changing perceptions of the sport with key decision makers in the media and stakeholders

London, United Kingdom

Client: Lawn Tennis Association (LTA)Overview: Leading a team of four over three years I worked closely with the client to build my knowledge and gain a deep understanding of their business. Working closely with their internal and external marketing representatives we created key integrated marketing and communications strategy for the ‘allplay’ campaign.

London, United Kingdom

Main Clients include The National Lottery, Camelot, BT Paralympic World CupClient: Camelot Contributing to the planning and delivery of The National Lottery’s Olympic Park Run event (the first ever time anyone would run in the Olympic Park ahead of 2012). Management, engagement and promotion of celebrity and media involvement, athlete involvement and.

London, United Kingdom

• Main clients include UKA and PolarMain roles for UKA:
• Organisation of media accreditation for all Major UKA Televised Events
• Organisation of all press conferences for promotion of UKA Events
• Management of media centre and general media management at UKA Events
• Contribute to press release content and support writing where needed
• Produce editorial content for all event programmes

• Produce daily press releases, proactive and reactive,
• Work on internal and external newsletters,
• Working with different departments to help promote their work and organise their media relations Publish press releases on Council website
• Manage and react to contentious press queries