Abigail Wood Email and Phone Number

Ownership of Influencer & PR Campaigns across total Face Care Brands Report and monitor Brand Performance across business KPIsPlan and manage Brand Campaigns across the marketing mix

Develop, drive and execute best in class Shopper Marketing Plans across the Beiersdorf brands, NIVEA, Eucerin and Elastoplast within leading UK retailers.Strong omni-channel capabilities, maximising visibility and conversion at all points of purchase effectively communicating and creating an exciting shopper experience.Develop POS and digital materials including design and content decisions specific to customer.Partnering with appropriate marketing teams and agencies to deliver 360 customer activation to drive visibility and influence behaviour.Localise Global content to create toolkits, tiered (Gold/Silver/Bronze) campaign concepts.

Leading the strategy, creative & production of POS in store displays, advertorials and digital assets within retailers across multiple accounts Working in partnership with Shopper Marketing and Brand Teams for global brands across varied marketing channels.Supporting retailer sell ins and yearly brand planning including creating concept presentations to achieve buy in.Building strong retailer relationships and an expert in guidelines of leading UK retailers.Localising global material for use in the UK market.Understanding brand strategies and using consumer and competitor insight to develop & execute brand campaigns,ensuring best in class solutions that drive brand awareness and messaging.Collaborating across a number of internal teams such as studio design team, production and development teams inaddition to working alongside other agencies.Key Skills: Brand & Shopper Marketing | Brand Strategy | ProjectManagement | Instore Awareness | Creative Direction | Account Management |Competitor Insight & Research | POS Process | Consumer Insight | Retailer Knowledge | Presentation Skills

• Production of Events worldwide, including designing creative set ideas, management of budgets presentation of pitch proposals and producing of floorplans.Heading up the smooth running of all events (Conferences, Pop Ups, Exhibitions & Video) both internally and externallyfrom concept to completion, including the onsite delivery.Liaising directly with venues to ensure smooth running.Leading teams of up to 15 crew on site.Training and mentoring of new team members.Key Skills: Event Production | Event Design | Brand Strategy | Budget Management | Peoplemanagement | Creative Pitching | Project Management |Account Management | Technical Drawing | Communication | MS Office.

Creation of all design elements through thought provoking concepts to emotionally connect with a range of audiences.Finding creative solutions to work within small budgets.Collaboration with Directors and all technical crew and cast.Key Skills: Creative Design – Set, Costume, Props | Collaboration | AutoCAD – Technical Drawing | Budget Management | Costume Making | ScenicPainting | Model Making | MS Office.Set, Costume & Props Designer - All Schools Should Be Art Schools - Redesign - Waverley Theatre - October 2015Creative Designer - Towersey Festival - August 2015Set, Costume & Props Designer - Twelfth Night - Birkbeck - March 2015Set, Costume & Props Designer - Measure For Measure - Birkbeck - March 2015Scenic Artist - All Schools Should Be Art Schools - Nottingham Castle - January 2015Set, Costume & Props Designer - All Schools Should Be Art Schools - Nottingham Castle - January 2015Creative Designer - Just So Festival - August 2014Props Maker - Kes - Sheffield Crucible - April 2014Installation Designer - Flying Off The Page - Sheffield Crucible - April 2014Props Maker - Sleeping Beauty - Nottingham Arts Theatre - December 2013Designer, Maker & Deviser - Hansel & Gretal - Waverley Theatre - December 2013Events Organiser - Pretty Dandy - October 2013