Abigail Wu Email and Phone Number

1. Dedicated to big data projects, including massive order/user analysis, campaign review, social listening and dashboard development, serving clients in food & beverage, seasoning, pet supplies, tobacco and beauty.2. Provided solid insight in proposal via analysis on primary data.3. Leveraged R program/dashboard for monthly data tracking.4. Contributed to the deep-dive reports delivery, such as:- Meta-analysis based on client’s own data (sales/user/behavior/user… Show more 1. Dedicated to big data projects, including massive order/user analysis, campaign review, social listening and dashboard development, serving clients in food & beverage, seasoning, pet supplies, tobacco and beauty.2. Provided solid insight in proposal via analysis on primary data.3. Leveraged R program/dashboard for monthly data tracking.4. Contributed to the deep-dive reports delivery, such as:- Meta-analysis based on client’s own data (sales/user/behavior/user comment), providing insights covering consumer profile/product portfolio/region strategy. - Campaign evaluation focusing on channel/touchpoint efficiency, TA optimization, and helping identify KOCs across social network.- Social listening report delivery.5. Built consumer tag library for precise marketing, ranging from general attributes to user activeness, brand/product/platform preference, purchase behavior, etc.6. Summarized algorithm programs (via R/SQL) for models such as basket analysis, retention, RFM, PCA, Aggregation, etc.7. Designed and developed tailored dashboard for clients to track performance. Show less

1. Focusing on quantitative analysis of consumer insight, involving brand health tracker, consumer U&A research, copy test, segmentation study, campaign evaluation, category meta learning, etc.2. Research covering catering, FMCG, commodity, etc.3. Involved in project from commission to closing file:- Questionnaire design- Quota setting- Communication in terms of project management, fieldwork, scripting and data processing.- Data/Model analysis and report writing

1. Do the desk research, data cross-checking for Consumer Insight Handbook.2. Communicating with creative agency for handbook layout details.3. Help with desk research for China tourism trend and the monthly meta report, monitoring the domestic theme park environment and social buzz.4. Manage dashboard and monitor price movement in market.5. Conduct mini survey for specific objective (communicate with panel, write brief, draft questionnaire, test script and… Show more 1. Do the desk research, data cross-checking for Consumer Insight Handbook.2. Communicating with creative agency for handbook layout details.3. Help with desk research for China tourism trend and the monthly meta report, monitoring the domestic theme park environment and social buzz.4. Manage dashboard and monitor price movement in market.5. Conduct mini survey for specific objective (communicate with panel, write brief, draft questionnaire, test script and design codeframe, etc.) Show less