Spearheaded a globally led, standardized partner marketing concierge program delivering consistent pipeline growth and achieving an impressive 11:1 ROI. Doubled partner engagements and campaign executions one year post launch and sustained over three years.• Pioneered a bi-monthly newsletter with targeted partner criteria to increase partner activation and usage of campaign platform with a remarkable 31% above industry global open rates.• Launched a brand-new marketing enablement and thought leadership webinar series to showcase partner success stories, enhance partner marketing education as part of continued learning paths and build to engage a community of partner marketers. Registration goals were overachieved by 230% for the first three webinars.

Drove strategy and development of partner marketing campaigns utilized by over 1,500 partners globally. Improved localization process by 50% to allow regions to go to market faster. Developed and executed integrated marketing programs, leveraging channel platform management to drive revenue growth for channel partners; achieved a 50:1 ROI on upsell/cross-sell programs with 40 Tier 1 partners.• Successfully set up, migrated and implemented two through-channel marketing automation (TCMA) platforms, increased adoption and usage through targeted communications and promotions.• Expanded TCMA integrations with SaaS offerings, including product assessments, hands-on lab, free trials, and webinars to drive more qualified leads.

Designed and built partner product launch framework to effectively launch solutions to all Routes to Market and drive partner adoption, revenue, and success. Drive strategic regional planning and stakeholder alignment for Global Channel and Alliances Marketing group.• Established launch playbooks that significantly accelerated partner awareness and readiness for new products.• Fostered tight alignment with regional stakeholders and improved quarterly planning cycles.

Broadened market reach and strengthened collaborative efforts by developing impactful marketing initiatives with a strategic alliance partner. Outlined geography guidance and budget allocation to ensure efficient resource utilization. Co-managed over $1M annual marketing budget to deliver comprehensive global marketing programs and strategically position joint marketing solutions.• Defined cross-functional teams, enabling the creation of co-marketing initiatives that generated 10M online impressions and 8,000 leads in one year.• Collaborated with global teams to create 40 joint-branded bills of materials; optimized customer-facing and sales-facing content, resulting in a better lead conversion rate.• Established a strong footprint in social media, drove engagement, equity, and amplification to the joint value of the account.

Executed marketing programs and events with key strategic alliances (HP, Dell, IBM, Intel) to support go-to-market plans for VMware products. Developed collaborative global content and achieved sales targets.• Built content-centric for vertical markets, customer segments and regional/local markets, worldwide.• Managed and developed library of joint-branded sales tools, content, collateral and videos for sales-facing and customer-facing use.• Worked closely with field marketing to develop and execute programs resulting in leads and marketing-sourced pipeline.

Owned strategy, management, and execution of end-user events such as user conference, industry tradeshows, customer advisory boards, webinars and seminars. Grew annual user conference attendance by 80%.• Handled and oversaw the overall marketing budget of $1.5M• Collaborated with marketing communications, product management and public relations to identify event objectives and produce an integrated plan to support those objectives.• Organized industry and Keynote events with flawless execution while achieving objectives.• Implemented lead generation programs such as online advertising campaigns, email marketing & direct mail.

Led marketing activities for the Bancassurance division such as sales promotion, marketing communications, product positioning, public relations, and event planning. Part of the team to set up the first ever Bancassurance division in the Philippines.• Analyzed and implemented marketing strategies and promotions for the bank branches to drive business.• Arranged major events including awards nights and sales campaign launches.• Conducted effective training and product seminars to increase the bank managers performance.• Created the process and facilitated client premium payments between John Hancock and the bank.