Abigail Baker Email & Phone Number

Nashville, Tn, Us

Ann Arbor, Michigan, Us

Ann Arbor, Michigan, Us

Responsible for analyzing data and developing annual marketing plans that will continue to drive incremental business and positive return on investment year over year. Marketing plans and performances are frequently presented to executive and franchise leadership to summarize accomplishments and lay out future activity and investments.Rewarded Harris Research, Inc.'s Employee of the Year in 2017. This reward was given for successfully launching a national ad fund for the N-Hance brand, driving a 46% increase in YOY website traffic and a 30% increase in YOY conversions.

Brentwood, Tn, Us

- Develop Customer Marketing strategy for email and direct mail channels; manage team to successfully implement strategy.- The development and execution of the Customer Marketing strategy includes working in partnership with Customer Analytics Team, Customer Database Team, Finance Department, and Merchandise Teams to establish successful direct mail and email communication. Ensuring appropriate targeting approach with relevant and timely merchandise content while including optimal promotional offers that drive desired behavior. Collaborate with Customer Analytics Team and Finance Dept. to measure performance of marketing efforts and provide direction on how to improve and move forward.- Manage all Market Research for Tractor Supply. Responsibilities include bi-annual collaboration with internal leaders, merchandise teams and vendor partners to identify company research needs and potential business opportunities. Prioritized items are then researched through qualitative and quantitative efforts to address insight gaps. Learnings are then shared and leveraged across the organization.- Part of cross-functional team in development and execution of new Customer Loyalty Program. Manage vendor partner in customer research, financial modeling and establishing operational execution plans. Work very close with IT department in identifying and developing business and technical requirements.- Owner of three multi-year companywide strategic initiatives. Develop annual project plans, metrics and timelines for achieving initiatives. Provide monthly reporting on metrics and present status of initiatives quarterly to the Executive Leadership Committee.

Livonia, Michigan, Us

- Managed HH Gregg’s targeted marketing campaigns. Campaign management included clearly understanding and communicating objectives, working with cross-functional teams to generate the best product and delivery method to meet the objectives, overseeing implementation of campaigns, delivering and presenting the final analysis of the campaign’s performance to the client. During my time working with HH Gregg targeted mail campaigns resulted in increased ROIs ranging from 35% to 150%.- Managed the Do It Best account and grew the account’s revenue with Valassis by 150% from 2008 to 2009. Account growth was primarily due to leading a team of 15 individuals in developing streamlined targeted mail ordering process for 1400 Do It Best members.- Focused on crafting target marketing strategies including print, in-store and interactive solutions for clients of global marketing services company including national and local retailers and advertising agencies.- Developed consumer insights through client database analysis and the application of consumer behavioral data such as Claritas, Scarborough, and Experian.

Indianapolis, Indiana 46204, (317) 633-4100, Us

• Executed quarterly targeted mail campaigns.• Held the Team Lead position for Coupon Scanning Project which provided new equipment and process to all 450 restaurants. Coupon Scanning allowed redemption to be tracked by zip code to improve ROI of future campaigns.• Managed our advertising agency in development of a new menus and drive thru boards to better reflect the restaurant brand and highlight strategic menu items. New menu communication increased average ticket price by 3%.• Completed market research analysis following each menu, coupon, and print tests in effort to improve return for future menu roll-outs and promotions.• Developed strategic testing methods used in targeted mail programs. Responses measured and analyzed for continuous improvement.• Analyzed coupon redemption in comparison with sales trends and customer counts for each print program.• Produced redemption forecast quarterly for labor scheduling and food purchases.

Bs, Marketing

Bachelor Of Science (B.S.), Marketing