Abigail Bruce Email and Phone Number
A Senior Marketing and Communications Executive, with a sustained record of achievement during a career working across UK & Europe in both large and small enterprises. A strategic & tactically-versed leader driving brand impact best known for idea generation, customer focus and relationship building creative solutions that increase awareness and sales. Driven and analytic in nature, extensive experience managing teams, partner and licensee or dealer channels with a view to integrating strategies and campaigns across multiple sales channels and communications disciplines – traditional, digital and social - always respecting and leveraging local market expertise and celebrating cultural nuances. Well-travelled, tech-literate, avid reader with a natural curiosity and ability to spot patterns and trends irrespective of industry. Sustainability advocate and believer that it simply makes sense to meet the needs of today while considering the needs of tomorrow.EXPERTISE🔸 Creative & Strategic Leadership 🔸Brand Marketing 🔸Digital Marketing 🔸 PR 🔸Content Marketing 🔸Strategic Partnerships 🔸Color Psychology 🔸 Influencer Marketing 🔸 Color Management 🔸Trend Forecasting 🔸 Content 🔸 E-Commerce 🔸 Public Speaking 🔸 Social Media 🔸 Brand Transformation & Relaunch 🔸 Channel Marketing 🔸 Copywriting 🔸 Commercial & Business Acumen 🔸 Corporate 🔸 Retail & Etail🔸 B2B and B2C in HarmonyINDUSTRIES🔸 The Home 🔸 Furniture and Furnishings 🔸 Interiors 🔸 Design 🔸 Luxury 🔸 Creative Agencies 🔸
Lotus Belle Tents Everywhere
View- Website:
- lotusbelletents.com
- Employees:
- 7
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Head Of Global MarketingLotus Belle Tents EverywhereCharlotte, Nc, Us
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Trade Accounts ConsultantPampa Feb 2024 - PresentByron Bay, New South Wales, AustraliaRepresenting the Pampa in the US, responsible for driving business growth through trade. Working alongside interior architects, designers, stylists, decorators, and hoteliers and press to tell the story of a space through ethically handmade, artisanal textiles. -
Consultant & AdvisorHaines Aug 2022 - PresentSussex, UkHaines Collection is a UK-based digital platform helping to divert textiles from landfill by reselling dead stock designer fabrics and accessories to consumers as well as celebrating and promoting eco-friendly design and production methods across home interiors. Scope of involvement includes advising and supporting expansion of UK business to the US including feasibility and business strategy as well as the development of supply chain partnerships, PR & editorial collaborations as well as events and keynote speaking. -
Communications ConsultantValdese Weavers Sep 2023 - Dec 2023Valdese, North Carolina, United StatesDevelopment of a communications and collaboration strategy for sustainable performance brands Inside Out, Sustain and Recover to increase awareness and drive engagement of brands. -
Brand Marketing ConsultantGabriella White, Llc Jan 2023 - Sep 2023Pelham, Alabama, United StatesConsulting brand strategist and project manager tasked to introduce new identity and framework of Summer Classics and Gabby brands as well as the harmonization of the two brands when they sit together within an overarching Gabriella White framework amongst employees, partners, licensees, stakeholders and customers. -
Global Head Of Brand CommunicationsMaker&Son - The Most Comfortable Furniture In The World Jan 2020 - Jul 2022West Sussex, United Kingdom, United KingdomLeadership of global marketing team driven by brand communications. Responsible for organic, owned and earned channels as well as management of PR agencies, partnership and events strategy across UK, Ireland, US, Australia and New Zealand. Launched PR strategy, resulting in 375m media impressions in under 1 year. Top tier coverage includes 90 pieces across large stand-alone features, product placement and regional press. Development and scaling of high-performance cross-functional team including creative (graphic design and copy), analytical and operational environment. Editor and publisher of flagship lifestyle Song magazine, which serves as introduction to the brand as well as primary lead nurturing strategy. Development of global brand guidelines including establishment of consistent look and feel and tone of voice across digital, social, print, press, showroom and mobile showrooms in all markets.Scaling and management of teams, launch and communication processes during the significant expansion of luxury product development including entirely natural upholstered furniture, mattresses and toppers, beds, wool and jute rugs, lighting, case goods as well as limited edition accessories and artwork. -
Marketing Director EmeaPantone Jan 2018 - Sep 2019Ashford, Kent UkStrategic and enthusiastic leader driving brand communications for Pantone across all channels within Europe, the Middle East, and Africa. Responsible for increasing product awareness and consideration across all business units: professional colour tools, colour consulting services, and consumer licensing. 𝙇𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝙞𝙢𝙥𝙡𝙚𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙘𝙧𝙤𝙨𝙨-𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜, 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝙚𝙫𝙚𝙣𝙩𝙨 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮.✔ Introduced regionally relevant brand collaborations* and content strategy that expanded new sales channel, driving significant, consistent increase in qualified leads and opportunities in funnel.✔ Led regional approach of 6 new product launches across product areas, driving sales growth, while ensuring adoption of key assets and internal communication of success.✔ Set-up a digital lead capture system for events, resulting in ability to manage more efficiently, in compliance with GDRP regulation. Doubled volume of qualified leads at previous events.✔ Managed Pantone Color of the Year® regional collaborations and strategy, contributing to 3 BN media impressions at launch. *𝘉𝘳𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘊𝘰𝘤𝘢-𝘊𝘰𝘭𝘢, 𝘙𝘰𝘺𝘢𝘭 𝘔𝘢𝘪𝘭, 𝘛𝘸𝘪𝘯𝘯𝘪𝘯𝘨’𝘴, 𝘔𝘢𝘯𝘯𝘦𝘳, 𝘛𝘢𝘯𝘲𝘶𝘦𝘳𝘢𝘺, 𝘉𝘳𝘪𝘵𝘪𝘴𝘩 𝘍𝘢𝘴𝘩𝘪𝘰𝘯 𝘊𝘰𝘶𝘯𝘤𝘪𝘭, 𝘗𝘪𝘱𝘦𝘳-𝘏𝘦𝘪𝘥𝘴𝘪𝘦𝘤𝘬, 3-𝘚𝘩𝘢𝘱𝘦, 𝘉𝘈𝘚𝘍, 𝘊𝘗 𝘊𝘰𝘮𝘱𝘢𝘯𝘺 -
Pantone Color Institute Consultant | Key Account ManagerPantone Emea Jun 2016 - Dec 2017Ashford, Kent UkOrganic combination of sales and marketing strategies that create and grow direct sales channels to support and expand corporate and key accounts. Offering custom colour, trend forecast and colour initiatives that create strategic long term value for global brands.✔ Established the use of solutions selling and segmentation, resulting considerable increase in sales, transformation in average order value, and efficiencies in outbound marketing.✔ Over-achievement of annual sales target through development of key account relationships and creation of OEM sales category.
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Marketing Consultant & Non-Executive DirectorCommon Point Marketing Consultancy 2008 - Dec 2017Kent, UkInternational brand marketing consultancy, advising growth-minded businesses, including development of strategy and coordination of creative, technical and project teams. After a career working with high-profile, corporate clients at international advertising agencies in London and Paris, I founded Common Point while living in France to bring unique skills and knowledge of integrated advertising communications, journalism, creative writing, brand design, direct and relationship marketing to help small businesses create stand-out marketing strategies. ✔ Steered pilot committees and delivery of competitive research benchmark to ensure successful delivery of accelerator programme & co-working space crowdfunding campaign.✔ Created and delivered #BigBrandThinking concept, content and methodology, including workshops, training and mentor programme for migrant entrepreneurs in London.
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Marketing Pr & Social Media ManagerCastle Triathlon Series Nov 2012 - Feb 2014Chantilly, FranceManagement of PR, advertising and social media for this triathlon-festival based at the Château de Chantilly in France. Increased the participation by 60% in one year, and the event was named on the cover of TRIMAG as one of the Top 5 "most beautiful races of the summer 2013"
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International Account DirectorMccann Worldgroup Jan 1997 - May 2005Paris Area, FranceLeading global marketing services company with an integrated network of advertising agencies in over 120 countries. Held progressively senior positions in multiple offices of European network. 𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: 𝘔𝘢𝘴𝘵𝘦𝘳𝘊𝘢𝘳𝘥, 𝘊𝘰𝘤𝘢-𝘊𝘰𝘭𝘢, 𝘕𝘦𝘴𝘵𝘭é, 𝘕𝘦𝘴𝘲𝘶𝘪𝘬, 𝘕𝘦𝘴𝘱𝘳𝘦𝘴𝘴𝘰, 𝘎𝘳𝘰𝘶𝘱𝘦 𝘓’𝘖𝘳é𝘢𝘭, 𝘓’𝘖𝘳é𝘢𝘭 𝘗𝘢𝘳𝘪𝘴.➤ 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧 (𝙈𝙍𝙈 𝙁𝙧𝙖𝙣𝙘𝙚) - 2001-2005➤ 𝙀𝙪𝙧𝙤𝙥𝙚𝙖𝙣 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧 (𝙈𝙍𝙈 𝙀𝙈𝙀𝘼) - 1999-2001➤ 𝙎𝙚𝙣𝙞𝙤𝙧 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝙈𝙖𝙣𝙖𝙜𝙚𝙧 (𝙈𝙘𝘾𝙖𝙣𝙣-𝙀𝙧𝙞𝙘𝙠𝙨𝙤𝙣 𝙈𝙖𝙣𝙘𝙝𝙚𝙨𝙩𝙚𝙧) - 1997-1999 -
Project ManagerAd Art Design Jan 1997 - Apr 1997Bristol, United KingdomProject Manager for multiple technology-based education and learning materials -
Marketing ManagerChili'S Jan 1996 - Jan 1997Milton Keynes, United Kingdom➤ Planned and executed advertising/PR campaigns for openings of restaurants in UK. ➤ Managed new product launches, advertising and Local Sales Building programme
Abigail Bruce Skills
Abigail Bruce Education Details
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Advertising
Frequently Asked Questions about Abigail Bruce
What company does Abigail Bruce work for?
Abigail Bruce works for Lotus Belle Tents Everywhere
What is Abigail Bruce's role at the current company?
Abigail Bruce's current role is Head of Global Marketing.
What schools did Abigail Bruce attend?
Abigail Bruce attended University Of Wisconsin-Madison.
What are some of Abigail Bruce's interests?
Abigail Bruce has interest in International Travel, Economic Empowerment, Spinning, Education, Cycling, Swimming.
What skills is Abigail Bruce known for?
Abigail Bruce has skills like Integrated Marketing, Direct Marketing, Marketing Strategy, Marketing Communications, Advertising, Social Media, Brand Development, Creative Direction, Online Advertising, Business Development, Marketing, Creative Strategy.
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Abigail Bruce
Board Certified- Adult Nurse Practitioner, Advanced Practice Holistic Nurse, Life Coach, Hypnotherapist, Spiritual Guide/Mentor, IntuitiveSan Francisco Bay Area -
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