Abigail Carlson Email & Phone Number

Milwaukee, WI, US

Waukesha, WI, US

Oversee the global Marketing Communications function, with a strong focus on the engagement of our customers, employees, and communities—supporting the organization from a broader perspective, driving enterprise-wide communications. Focused on defining process improvements, driving strategic value-creation and transformation, while leading CentroMotion’s.

Waukesha, WI, US

Stood up Marketing Communications function after the divestiture of the Engineered Components & Solutions Business Unit from Enerpac Tool Group.Directed marketing planning and execution for corporate brand, 7 lines of business, and numerous sub-brands.Partnered with global and regional Sales and Product Management leaders during planning and budgeting.

Oconomowoc, WI, US

Responsible for leading new product launches while developing go-to-market strategy andmarketing materials to maximize commercial success.Successfully achieve sales and marketing objectives on time and within budget, while ensuringquality and brand standards are met.Develop, track and measure metrics and KPIs to measure success and identify areas.

Oconomowoc, WI, US

Responsible for brand strategies specific to business product lines, to strongly support new product development launches, commercialization strategies, and cross-functional marketing campaigns.Maximized commercial success and supported product line sales, in order to protect the core and expand share.Developed and led execution of brand marketing.

Oconomowoc, WI, US

Created compelling, benefit-driven copy optimized for delivery through various marketing channels, including advertising, collateral, publications, direct mail, email, social media and web.Communicated, organized, and archived application information in an effort to improve cross-selling and boost new and existing customer sales.Trade show and event.

Oconomowoc, WI, US

General creative and marketing communications support, including print and electronic literature creations and updates, catalog developments, proofreading, photography shoot coordination, video shoot support, etc.Plan, wrote, and published company communications messages.Assisted in efforts to drive brand consistency.

Sussex, Wisconsin, US

Developed all graphic work necessary to support brand strategy and bring new innovationconcepts to life and support all marketing efforts.Gathered relevant information on current market trends to understand both the internal business strategies, as well as the external competitive landscape.Networked with existing and new vendors to stay abreast of updated.

Responsible for developing innovative, eye-catching print campaigns that increased brand awareness, helped grow customer base and drive sales.Developed and designed print projects from initial concept to launch, which included specific creative detail such as layout, typography, photography and/or functionality.

Designed and developed print and web materials. Created page layouts and magazine spreads. Various roles included design, production and imaging layouts for print and web. Strengthened and upheld 30West brand through strong attention to detail and various internal print projects.

Master Of Business Administration, Project Management Emphasis

Bachelor Of Arts And Communication, Advertising Emphasis