Abigail Carlson Email & Phone Number

Milwaukee, Wi, Us

Waukesha, Wi, Us

Oversee the global Marketing Communications function, with a strong focus on the engagement of our customers, employees, and communities—supporting the organization from a broader perspective, driving enterprise-wide communications. Focused on defining process improvements, driving strategic value-creation and transformation, while leading CentroMotion’s corporate brand strategy for both internal and external communications channels to promote key initiatives and drive CentroMotion’s enterprise-level reputation on a global scale. Externally, deepen the understanding of CentroMotion’s growth strategy, elevating CentroMotion’s brand positioning, increasing customer engagement, elevating our approach to sponsorships and partnerships, as well as implementing brand governance processes.

Waukesha, Wi, Us

Stood up Marketing Communications function after the divestiture of the Engineered Components & Solutions Business Unit from Enerpac Tool Group.Directed marketing planning and execution for corporate brand, 7 lines of business, and numerous sub-brands.Partnered with global and regional Sales and Product Management leaders during planning and budgeting business cycle to identify commercial marketing strategies and build focused, globally aligned integrated strategic communications.Audited current state processes and practices and developed approach and plan for efficient and effective marketing operations that maximized business expectations through structure, people, and processes recommendations.

Oconomowoc, Wi, Us

Responsible for leading new product launches while developing go-to-market strategy andmarketing materials to maximize commercial success.Successfully achieve sales and marketing objectives on time and within budget, while ensuringquality and brand standards are met.Develop, track and measure metrics and KPIs to measure success and identify areas forimprovement and opportunities.Accountable for aligning business needs with creative marketing solutions that resonate withthe target audience to drive product sales.Oversee agencies and partners in insights gathering, idea generation and program execution.

Oconomowoc, Wi, Us

Responsible for brand strategies specific to business product lines, to strongly support new product development launches, commercialization strategies, and cross-functional marketing campaigns.Maximized commercial success and supported product line sales, in order to protect the core and expand share.Developed and led execution of brand marketing strategies and campaigns to meet product line marketing goals. Developed metrics and tracked performance.Monitored marketing trends and competitive products, as well as activity in the marketplace.

Oconomowoc, Wi, Us

Created compelling, benefit-driven copy optimized for delivery through various marketing channels, including advertising, collateral, publications, direct mail, email, social media and web.Communicated, organized, and archived application information in an effort to improve cross-selling and boost new and existing customer sales.Trade show and event support, included messaging, graphics, logistics, product orders, etc.

Oconomowoc, Wi, Us

General creative and marketing communications support, including print and electronic literature creations and updates, catalog developments, proofreading, photography shoot coordination, video shoot support, etc.Plan, wrote, and published company communications messages.Assisted in efforts to drive brand consistency.

Sussex, Wisconsin, Us

Developed all graphic work necessary to support brand strategy and bring new innovationconcepts to life and support all marketing efforts.Gathered relevant information on current market trends to understand both the internal business strategies, as well as the external competitive landscape.Networked with existing and new vendors to stay abreast of updated printing techniques,web design styles and new industry substrates.

Responsible for developing innovative, eye-catching print campaigns that increased brand awareness, helped grow customer base and drive sales.Developed and designed print projects from initial concept to launch, which included specific creative detail such as layout, typography, photography and/or functionality.

Designed and developed print and web materials. Created page layouts and magazine spreads. Various roles included design, production and imaging layouts for print and web. Strengthened and upheld 30West brand through strong attention to detail and various internal print projects.

Master Of Business Administration, Project Management Emphasis

Bachelor Of Arts And Communication, Advertising Emphasis