Abigail Dixon Fcim/Icf Email and Phone Number
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Hi, I’m Abby, an award-winning marketer and marketing consultant, chartered marketer, Fellow, accredited trainer and course director CIM. Founder of award-winning marketing and capability consultancy Labyrinth Marketing, ICF certified business & life coach and founder, podcast host and author of The Whole Marketer. My why is to support and empower others to grow and my passion is marketing. These are brought to life in all I do with The Whole Marketer and Labyrinth Marketing:⭐The Whole Marketer – to support and empower marketers to have successful and fulfilled careers and lives as a whole. A holistic approach providing the inspiration, skills, techniques, and tools to become (and lead) Whole Marketers. Developing the people behind the brands and business today... so they can grow the brand and business of tomorrow. • The Whole Marketer book – how to have a successful and fulfilling career in marketing💡 “Packed full of guidance and advice for the modern marketer. From technical skills and tips to know yourself better, to the skills you need to lead successful, high performance teams if you want to grow as a marketer and advance your career then this is the book you need.” Pete Markey CMO Boots PLC • Weekly podcast with subject matter experts and marketing thought leaders• Training courses and workshops for brand and in-house teams• 1-2-1 and group coaching • Motivation & inspiration as a Keynote speaker (showreel available on website)• The Whole Marketer community; a new wave of 'whole' marketers, who with my guidance, are supported to develop the technical, soft and leaderships skills and personal understanding they need to thrive.💡- Find out more - www.thewholemarketer.com⭐Labyrinth Marketing - empowering you to step change your brand’s growth⭐Labyrinth Marketing – An award-winning strategic marketing and capability consultancy, driven to step change the growth of brands, businesses and agencies and their people by developing long-term strategic plans and supporting you to bring these plans to life through consulting, training, mentoring, extra resource. A team of passionate ex. client-side marketers, we do this by setting long-term strategic plans, supporting brands to bring these to life through consulting and leading on key work streams or supporting the people behind the brands to deliver through training and mentoring.💡- Find out more - www.labyrinthmarketing.co.uk
The Whole Marketer - Trusted Partners For Marketing Capability And Transformatio
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The Whole Marketer- Podcast HostThe Whole Marketer - Trusted Partners For Marketing Capability And TransformatioSt Albans, Gb
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The Whole Marketer PodcastThe Whole MarketerSt Albans, Gb
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Founder, Author, Podcast Host, Coach, Mentor, Trainer And SpeakerThe Whole Marketer May 2020 - PresentIn 2020, The Whole Marketer became a natural extension of my marketing and capability expertise combined with my passion for supporting marketers to grow and achieve their goals. Starting initially as a podcast and then a book, it has grown to encompass everything that today’s marketer needs to find fulfilment in our challenging yet rewarding profession.The Whole Marketer is a broad variety of support and programmes for passionate marketers, from training, mentoring and coaching programmes to resources (workbooks, including The Whole Marketer book and podcast) and a growing online community. My experience – both first-hand as a client-side marketer and subsequently as a marketing and capability consultant, trainer and coach, who has trained 1000’s of marketers and consulted across multiple industries and sectors – this unique view means I deeply understand the technical, soft and leaderships skills required to be a successful marketer at the forefront of this ever-changing profession and landscape in which marketers now practice.More importantly, I believe in the importance of personal understanding– to have a fulfilling career and life, built on your values, with clarity on your goals, empowered with the growth mindset, tools and techniques to make this happen, to overcome whatever may be holding you back, from achieving them – so you can have a fulfilled life and career.Come join us at www.thewholemarketer.com
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The Whole Marketer PodcastThe Whole Marketer May 2020 - PresentNew episodes weekly - featuring inspiring and entertaining guest experts covering all the skills needed to be a successful yet fulfilled marketer in today’s ever-changing yet rewarding profession. The Whole Marketer reflects my holistic approach to success for marketing professionals, incorporating technical and soft skills and key areas of personal development reflective of today’s market challenges and trends.
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Founder And Director And Marketing & Capability Consultant At Labyrinth MarketingLabyrinth Marketing Ltd Feb 2015 - PresentHarpenden, Hertfordshire, GbI founded Labyrinth Marketing so that no brand misses growth opportunity due to lack of resource or capability. A marketing and capability consultancy, we support brands, agencies and people to step change their performance. I lead a team of experienced, ex client-side marketers focused on developing long term strategy and bringing brand initiatives to life via project management, mentoring, training and interim resource support. We don’t just write the strategy and leave. We are committed to creating exceptional marketing plans that we are equally excited about bringing to life. Whether for brands or agencies, we work flexibly with you, for you.Labyrinth’s consultants specialise in a variety of disciplines from strategy, creativity, innovation, brand and shopper marketing, enabling a wide range of marketing support with a wealth of experience across many sectors. Labyrinth clients (that we can mention) vary from Blue-chip to SMEs: GSK, Britvic, Henkel, Ferrero, DMC, SodaStream, Pukka Pies, British Pepper & Spice, Drinkaware, Kolibri, Heyoo, Twist Teas and Purrform- Marketing and Agency Bodies or Training bodies: CIM, IAA, IPM, AAR Group,- Agencies: TBK, TFT, BD Network, Blackdog, Activation, Think Publishing, Mediacom, Babel PR➔ Develop long term strategic plans ➔ Identify key insights to leverage growth or overcome issues for commercial success➔ External strategic POV➔ Step Change projects: Build innovation pipelines, category/shopper plans, Launch gate processes➔ Capability programmes; setting team/function vision, building capability frameworks and embedding this in teams PDP, R&R, ways of workings, processes etc.➔ Clients side: Lead pitch processes and agency management➔ Agency side: pitch and planning support➔ Coaching, Training, Mentoring -
Course Director And Capability Consultant At CimThe Chartered Institute Of Marketing Dec 2006 - PresentMaidenhead, Berkshire, GbFor over 14 years I have shared knowledge with marketing professionals via training, tutoring and mentoring, staying abreast of the latest marketing approaches and solutions. I historically lectured on postgraduate CIM qualifications specialising in the strategic marketing and mastering metrics modules. I am Course Director and Capability Consultant within the CIM Global Delivery Framework, a select pool of industry recognised trainers and consultants. Capability Programmes:• Building Capability Frameworks to reflect organisations' changes in orientation• Building Marketing Way and Strategic Planning Processes ahead of rolling out and embedding in organisations through change programmes and trainingDeveloping and delivering bespoke training courses to suit client needs, for example: ● Strategic brand planing process for whole marketing teams● Measurement and effectiveness setting KPI’s and calculating ROI● Importance of branding and why developing a point of difference is important● Open courses: Using insights to drive strategy and agency management and briefing ● Seminar on the Advancement of Communications to Leading European Marketing Professional society -
Marketing - Strategic Projects LeadBritvic Plc Jan 2013 - Aug 2015Hemel Hempstead, Hertfordshire, GbUK's 2nd Largest Manufacturer of Soft Drinks1. Developed 3 Year Strategy for the Leisure Retail Channel• Initially recruited to provide clear strategic direction for leisure channel • Conducted comprehensive market research; segmentation study, key market trends, consumer needs and emerging channel opportunities, to drive growth plans.• Developed three-year step change strategy to maximise newly identified opportunities2. Delivery of Year 1 of Strategy- Re-launch of Draught Offering• Re-launched the draught offering to step change consumer offering and change customer and trade perceptions whilst also addressing the value chain balance for Britvic, making this the single most profitable (£39m NPV) and high profile project in the business for 2014;• Mapped total consumer journey to define key touch points of influence, from raw product through to brand experience in outlet;• Defined project scope, objectives, work streams, resources and managed marketing and product development teams to ensure delivery of the high profile transformational project;• Led and developed high performing, cross-functional teams in the design, development and execution of strategic plans and managed performance to ensure optimum levels of productivity and achievement of objectives;• Managed stakeholder relationships and influenced board decisions to ensure buy in.• Developed and rolled out consumer, staff and trade engagement campaign ‘Taste Excitement’ with newly appointed agency RPM and increased brand awareness in outlet with new family of fonts and industry first, blippable glassware.3. Led the UK strategic review for the recently purchased French syrup brand, which is seen as 1 of the 3 key brands that will become a $1 billion brand by 2020. Conducted a full situation analysis, scoped and sized possible markets for entry, and developed three-year calendar and activation plans gained buy in at Board Level before handing back to brand teams to deliver activation. -
HomBurger King Corporation Jun 2011 - Nov 2012Miami, Fl, UsHeaded the UK & Ireland Marketing function. Responsible for all marketing through the line from ATL to in outlet in 560 outlets, managing a team of 4 and a Marketing Spend Budget of £18M through multiple agency structure.• Recruited as part of new management team to turnaround decline in growing market and provide strategic direction and manage marketing communications across all platforms for the UK and Ireland, driving brand growth• Devised an annual marketing calendar to ensure achievement of yearly targets, whilst simultaneously developing a three-year integrated strategic plan; • Oversaw all Marketing Activation with agencies to ensure flawless execution though the line; advertising, in outlet communications, media planning and buying, PR and Digital, and reviewed past expenditure to ensure maximum ROI for future investment;• Managed team of senior marketing professionals and drove motivation and performance to deliver strategy and achieve organisational goals;• Controlled media spend of £18m to ensure strong ROI for franchisee and brand;• Cultivated solid alliances and managed relationships with all agencies, including the pitch and appointment and on boarding for ATL (CHI & Partners) and PR agency (Colne and Wolfe);• Constant management of EPOS/footfall, maintained up-to-date knowledge of industry developments, market trends and competitor performance to enable development of innovative, progressive and remedial marketing plans -
Marketing Controller For Classic Brands (Paxo, Sarsons, Haywards, Saxa, Etc)Premier Foods Jun 2010 - Jun 2011St Albans, Hertfordshire, GbRecruited to newly created role following successful strategic review of Hartley’s Masterbrand to set strategic direction for portfolio of iconic British brands worth £70m • Held full commercial responsibility (total P&L), drove internal focus, set strategic direction and prioritisation for a portfolio of 10 classic brands worth £70m including Paxo, Hayward’s, Sarsons;• Led a cross-functional team in the development of brand re-positioning (Hayward’s and Sarson’s), three-year NPD pipeline for Paxo, and annual brand plans communications for Paxo;• Collaborated with manufacturing and NPD to cost engineer Hayward’s range, resulting in increased profitability and launch of Paxo ‘Bake in Box;• Key member of the Employee Management Team focused on driving culture change and increasing employee satisfaction. -
Acting Marketing Controller (Hartley'S And Angel Delight)Premier Foods Jun 2009 - Jun 2010St Albans, Hertfordshire, Gb• Conducted full strategic review of the Masterbrand to step change growth plan from £56 to £70m;• Developed three-year vision, brand positioning and key growth platforms;• Revised existing portfolio and innovation pipeline and developed NPD and EPD to complete portfolio and leverage drive growth pillars to actualise newly set vision;• Drove internal re-appraisal of the brand and achieved buy in from key stakeholders and the board to increase capital and A&P investment, resource allocation and prioritisation for the brand to step change growth;• Increased value sales +22% p/y, (Pen. +12.9%, Freq +21%, AWOP +15%).
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Senior Brand ManagerPremier Foods Feb 2008 - Jun 2009St Albans, Hertfordshire, Gb• Developed annual brand plans and brand innovation pipelines for both brands, delivered EPD/NPD and campaign initiatives in alignment with brand and category targets;• Identified a weight conscious target audience and designed an ISP award winning campaign to promote Hartley’s Low Calorie Jelly. Achieved an internal Employee Recognition Award for the campaign, which delivered an increase in sales of 35% in 2008 and 53% in 2009.
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Brand Management/Product ManagementBosch Power Tools May 2005 - Jan 2008Leinfelden, Baden-Wuerttemberg, De -
Sales And Marketing (Retail)Fischer Fixings Uk Ltd 2002 - 2005
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Project Assistant/Event ManagerBritish Council May 2000 - Mar 2002London, England, GbPR and Promotional Sector of the Government.
Abigail Dixon Fcim/Icf Skills
Abigail Dixon Fcim/Icf Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
Oxford Brookes UniversityCim Professional Marketing Diploma
Frequently Asked Questions about Abigail Dixon Fcim/Icf
What company does Abigail Dixon Fcim/Icf work for?
Abigail Dixon Fcim/Icf works for The Whole Marketer - Trusted Partners For Marketing Capability And Transformatio
What is Abigail Dixon Fcim/Icf's role at the current company?
Abigail Dixon Fcim/Icf's current role is The Whole Marketer- Podcast Host.
What is Abigail Dixon Fcim/Icf's email address?
Abigail Dixon Fcim/Icf's email address is ab****@****m.co.uk
What is Abigail Dixon Fcim/Icf's direct phone number?
Abigail Dixon Fcim/Icf's direct phone number is 01753 50*****
What schools did Abigail Dixon Fcim/Icf attend?
Abigail Dixon Fcim/Icf attended Cim | The Chartered Institute Of Marketing, Oxford Brookes University.
What skills is Abigail Dixon Fcim/Icf known for?
Abigail Dixon Fcim/Icf has skills like Arm, Management, Fmcg, Product Development, Public Relations, Government, Customer Insight, Marketing, Marketing Communications, Fast Moving Consumer Goods, Brand Management, Marketing Strategy.
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