Abby White Email & Phone Number

Nashville, Tennessee, Us

• Driving customer success by managing sponsored custom content projects for customers, averaging 19% revenue growth year-over-year• Working cross-functionally with creative, audience development, sales, and editorial teams in amatrixed organization• Managing internal content team and network of contract SMEs across 16 market verticals/80+ brands• Consulting with prospective customers to identify content gaps and develop a digital content marketing strategy• Overseeing content development of white papers, case studies, e-books, infographics,business intelligence, custom research, videos, podcasts, and webinars• Utilizing data-driven strategies and analytics to identify and engage target audiences acrosschannels• Leveraging CRM tools to improve communication and efficiency in sponsored programs• Working with company leadership to develop best practices and guidelines for content creation,GenAI, SEO, and new product development• Leading the company's Edit Task Force and Editorial Training Program, 2019-2020

Murfreesboro, Tn, Us

• Developed and managed strategic partnerships, marketing campaigns and fundraising initiatives • Led rebranding campaign, audience building and sponsored content for the University's NPR Music radio station, WMOT 89.5• Managed external communications for WMOT and the MTSU College of Media and Entertainment• Oversight of timelines, budgets, staff and volunteers for membership drives and outreach events • Collaborated with contributors across the University and ensured consistency in messaging

• Developed and managed content for multiple publications — Nashville Scene, Nfocus Magazine and Nashville Post (2012-2015)• Managed and collaborated with writers, art directors, designers, sales and marketing departments across brands serving lifestyle, luxury, news and alternative weekly audiences• Ran budgets and timelines for marketing initiatives, promotional campaigns, and social media strategies across platforms• Founding Editor, Vodka Yonic syndicated women's column (named national "Best Column" four times by the Association of Alternative Newsweeklies)• Staff Writer, The City Paper Nashville (2012-2013)• Executive Editor, Her Kansas City Magazine/Her Cincinnati Magazine (2011-2013)• Editor in Chief, Her Nashville Magazine (2010-2012)• Interim editor, Music Row Magazine (2010-2011)

Washington, District Of Columbia, Us

• Managed inbound leads from health systems and hospitals for Southwind, A Division of the Advisory Board Company's Development Team• Conducted research on potential and current clients in the healthcare industry• Drafted, edited and executed marketing proposals• Managed planning, logistics and marketing for the company’s yearly educational event, the Southwind Institute

• Managed content and correspondence between the Leadership Music office and alumni, members and media• Coordinated planning, logistics and materials for the yearlong educational program• Managed logistics, timelines, communications, budgets, marketing, inventory, graphics/editing, registration and committee coordination for Leadership Music's fundraising events including the Digital Summit and the Dale Franklin Leadership Award

• Served as liaison to music industry by developing relationships with record labels, management and publicity companies, professional organizations and individuals to raise the profile of the nationally-distributed music magazine• Worked with Managing Editor to determine editorial content and assignments to writers and designers• Contributed content for the magazine, website and marketing materials• Attended music industry conferences on behalf of the magazine; spoke on panels and organized events• Managed extensive copy editing and proofreading of all material to be included in the magazine

Nashville, Tennessee, Us

• Designed and presented professional and inventive advertising proposals• Executed advertising campaigns and promotional events for clients and sponsors• Prospected to increase business while growing existing accounts• Conducted client research to determine marketing needs

Bachelor Of Science, Advertising

Study Abroad Program