Abby Wolf Email & Phone Number

Greater Chicago Area

Riverwoods, Il, Us

I oversee the Digital Marketing Team for the Deposits products at Discover Financial Services. The team is responsible for channel growth, customer acquisition, goal setting and forecasting, and creation of testing roadmaps and campaign execution across all digital channels (Paid Search, Affiliate Marketing, Programmatic, Video, Social, and Display). I leverage my experience in campaign management and background in analytics to make data-driven decisions.I also lead our department in an Agile way of working by being a Scrum Master for all Digital Marketing tests, improving the way we work and learn.

Riverwoods, Il, Us

I managed the Paid Search and Affiliate marketing campaigns for Discover Bank focused on the Deposits products. Within the role I helped inform strategy, monitored execution, and provided results up to my leaders. I managed a team that set and executed against unique KPIs and goals and leveraged the support of agency partners and vendors to improve our efficiencies. Previously, I managed the Content and Search Marketing strategy, development, and execution for the Home Equity Loans division. Within this role I was responsible for optimizing and updating the public site, creating and reporting on content for the blog, and improving awareness and consideration through marketing initiatives.In this role I leveraged Agile project management and sprints to implement changes across the public website. I also created new content through WordPress and Adobe Experience Manager (AEM) to help reach our acquisition goals. I worked closely with our technology and analytics teams to improve performance and make data driven decisions.I was also tasked with helping grow our awareness through new initiatives including terrestrial radio, digital radio, and social campaigns. I handled the campaigns from initial planning through to execution and own the pre and post launch reporting and data collection.

Riverwoods, Il, Us

My role spanned across both Paid and Organic Search Marketing for current card members and customer acquisition. I utilized my experience in Paid Search and Remarketing to best identify current card members and reach them in unique ways. I have also built a strong understanding of Organic Search across the Credit Cards section of Discover.I manage Content for Card Marketing by developing, implementing, and reporting on unique content created to position Discover as an industry leading expert in all things financial. Through this, I have developed an Editorial Calendar to align with company goals and support marketing initiatives. I also am able to apply my previous experience with Social Media Marketing to promote this content across new mediums to continue increasing the reach of this content and expanding the consideration of Discover to potential new prospects.I have helped successfully launch new products by providing SEO recommendations to improve organic rank upon launch and continue to create new content to promote all products and initiatives at Discover.

Northbrook, Il, Us

I was a Paid Search Consultant for the Emerging Business team at Allstate on several different lines of business on a national, regional, and local level. By using my Paid Search expertise, I helped the Marketing team bridge different mediums and bring media plans together with a more holistic approach and strategy.I worked directly with outside agencies and vendors for optimal results and was constantly testing platforms and new opportunities within Paid Search. On top of that, I presented Paid Search Introductory 101 sessions for new employees, regional marketing managers, and members of varying marketing teams. I provided reporting and insights internally to different teams within the marketing department and regional offices. On a monthly basis, I also managed portions of our Paid Search budget and forecast for upcoming months and quarters. My ultimate goal is to find unique ways for Marketing Campaigns to utilize Paid Search effectively and efficiently.

Paris, Fr

I was an Account Manager for a Fortune 100 company. My main role included being the point of contact for the client and a company liaison amongst engines, vendors, and other agencies. Another task was reporting for the client on a weekly, monthly, quarterly, and ad hoc basis.My main goal was to ensure the client is satisfied, well informed on our campaigns, and surpassing success metrics. I achieved this by setting up processes, delegating and managing optimizations, and constantly researching the landscape of Search Marketing.In September 2012, I became Bing Ads Accredited and in March 2013 became a Kenshoo [Pro].

Chicago, Il, Us

I stay abreast on the latest developments in SEM, Social Media, Retargeting, Real Time Bidding, and SEO. I interact with all facets of the company and help make decisions on new technology. I built a team within DMG to be content experts and thought leaders in this space.I am Google AdWords Qualified and Certified in Dart Search.

Chicago, Il, Us

My main role at DMG was SEM and Retargeting across both divisions of our company. With this, I have very strong experience with Google AdWords, MSN adCenter, Google Analytics, Omniture, DoubleClick for Advertisers and DART Search. Outside of Paid Search and Retargeting, I also helped with Media Planning and Buying, Marketing Research, Email Marketing, Contextual Advertising, Social Media and Analytics. I provided reporting for both clients and our internal efforts, highlighting my analytical analysis skills and overall campaign management proficiency.I managed and maintained internal marketing efforts as well to help DMG stay atop the Financial Marketing space.Through DMG I became Google AdWords Qualified and am the resident Excel expert.

Menomonee Falls, Wi, Us

I managed numerous Pay Per Click accounts, dealing with Google, Yahoo, and MSN ad platforms. I also specialize in Marketing Research and all aspects of Social Media for our clients.In August 2009, I passed the Google AdWords Professional Exam.

Milwaukee, Wi, Us

New York, Ny, Us

I created and presented presentations relevant to the Cable industry using numerous programs such as Cable Qual, TNS, Nielsen reports, and more. I also provided the research Account Executives used for sales pitches and calls. -Important Projects done:• Presentation on the fledgling Newspaper Industry using TNS information• Presentation on Comcast.net using TNS, ComScore, and Nielsen Ratings Information• Updated all Network Profiles with Cable Qual information• Updated zones and zip code lists with Strata data• Presented TNS New Business Report in a Regional Sales Meeting

Master Of Business Administration (M.B.A.), Organizational Leadership

Ba, Advertising, Marketing