Abigail Ferns Email & Phone Number

Johannesburg Metropolitan Area

City Of Johannesburg, Gauteng, South Africa

My role as a paid social strategist includes implementing, tracking and optimising paid social marketing strategies on Facebook, Instagram, LinkedIn & Twitter. I am responsible for building paid social campaign strategies and translate these into action on the relevant social platform. This also includes closely monitoring campaign budgets and ongoing.

Johannesburg Area, South Africa

My role included conducting in-depth competitive research and analyzing collected data to provide strategic recommendations. I was responsible for identifying opportunities that help brands stay ahead of their competitors as well as fully understand how their competitors are positioned within the market. These opportunities were identified based on.

Johannesburg Area, South Africa

While studying, UJ provided the opportunity to work with real brands and solve real business problems. Over my study period I have helped develop campaigns for two brands: - SADAG (South African Depression and Anxiety group): I helped create a campaign that aimed at raising awareness around the importance of looking after ones mental health. This campaign.

Johannesburg Area, South Africa

Responsible for Conducting in-depth research for numerous projects, analyzing consumer data to answer a research brief, producing a communication strategy that effectively positions a brand within category while identifying and segmenting unique target audiences and optimising opportunities across consumer, shopper and retail. I also conducted in-depth.