- Grew Instagram reach by 424%, visits by 47.1%, content interactions by 100%, and followers by 350.- Introduced TikTok as a third social media presence for the organization.- Manage all UNCW Department of Theatre social media marketing efforts. - Create physical print products for productions and recruitment events such as programs, fliers, and postcards. - Coordinate distribution of marketing materials both on and off-campus, including postcards, posters, and digital signage. - Write and distribute seasonal and production-specific press releases. - Shoot and edit promotional photos for each production.- Coordinate production previews with journalists and community partners for further promotion and reviews.- Design graphics for promotional billboards off-campus.- Arrange for news features and interviews surrounding departmental productions. - Manage the promotion of UNCW Department of Theatre productions on digital community calendars. - Photograph departmental events such as rehearsals, celebrations, and student performances. - Train & oversee one work-study student. - Developed a new social media brand and strategy to ensure brand consistency across all materials.

- Created two short-form, long-term video series for the organization, with top episodes earning 7.4k views and nearly 36 hours of watch time. - Nearly doubled engagement after being hired with a team of three other Marketing Assistants, with reach boosting from 8.1k to 14.3k, average followers reached from 3.5k to 5.4k, and average non followers reached from 4.5k to 8.9k.- Oversee pre-production, production, and post-production processes for two long-form video series.- Follow social media engagement reports and insights for measurable impacts of programs and social media strategies.- Attend special events for photography and videography on-site. - Employ skills in public speaking to represent HRL at preview days, involvement fairs, housing tours, move-in, and tabling events.- Sustain and promote public relations efforts, fostering positive relationships and communication within the campus community.

- Helped launch social media presences for two sub-brands. - Produced an evergreen promotional video for Blue Heron Adventures, and a TikTok/Instagram Reel introducing the River Room and promoting beer sales, reaching 8.7k views (second top-performring reel during the course of my internship). -Edited promotional videos, event photos, and educational materials using Adobe Premiere Pro, Canva, and Photoshop to support the marketing efforts of a nonprofit organization. - Created an “evergreen” promotional video for Blue Heron Adventures, contributing to the long-term marketing strategy of the sub-brand. - Collaborated closely with the Marketing Manager, executing social media strategies and adhering to branding guidelines. - Worked with CoSchedule software to schedule social media posts.- Wrote and published blog posts. - Worked with NetworkForGood software to craft and send email blasts.