Abigail Gowenlock (Henderson)

Abigail Gowenlock (Henderson) Email and Phone Number

Communication Strategist @ Outfox
Abigail Gowenlock (Henderson)'s Location
Manly, New South Wales, Australia, Australia
Abigail Gowenlock (Henderson)'s Contact Details

Abigail Gowenlock (Henderson) personal email

About Abigail Gowenlock (Henderson)

I have managed accounts and developed integrated communication and marketing strategies for brands across numerous categories. Including McDonald's (QSR), Pernod Ricard (Alcohol), Unilever (FMCG) and Vodafone (ICT), First National Bank (Banking). I love being involved at all points in brand communication journey: problem identification, insight mining, strategic direction and creative development.I am inquisitive by nature with the courage and dogged determination to dive in and get to the other side. I’m an intuitive, pragmatic, practical, forthright lover-of-problems. I am comfortable asking ‘silly’ questions, I’m intrigued by human nature and why we make the decisions we do. My dog thinks I’m responsible and my mother thinks I should have been a psychologist.

Abigail Gowenlock (Henderson)'s Current Company Details
Outfox

Outfox

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Communication Strategist
Abigail Gowenlock (Henderson) Work Experience Details
  • Outfox
    Consulting - Strategy And Project Director
    Outfox Mar 2024 - Present
    Sydney, New South Wales, Australia
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  • Ikon Communications
    Project Director
    Ikon Communications Aug 2019 - Feb 2020
    Sydney, Australia
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  • Mediacom Australia
    Client Director
    Mediacom Australia Aug 2018 - Jul 2019
    Sydney, Australia
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  • Blaze Advertising
    Account Director
    Blaze Advertising Aug 2016 - Aug 2018
    Sydney, Australia
    Brands: Accenture A/NZ, NBN, Southern Cros UniversityIndustries: Consulting, Telecommunications (ICT), Higher EducationResponsibilities: Project co-ordination, account management, strategic planning.Highlights: 1) Strategizing, conceptualising and producing the first customer facing Accenture Technology AU communication: a video building awareness for a recently released white paper about the multi-speed IT knowledge and capabilities of Accenture. 2) Writing the positioning strategy for and winning the Southern Cross University pitch.
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  • Hellocomputer
    Digital Strategist
    Hellocomputer Jun 2015 - Mar 2016
    Cape Town Area, South Africa
    Brands: Pernod Ricard: Ballantine's Whisky, Olmeca Tequila, Mumm Champagne, Red Heart Rum, AbsolutIndustries: Wines and Spirits, FMCGResponsibilities: Communication strategy, digital activity plans, social media strategies and content plans.Highlights: 1) Working closely with agency and client teams across Africa in planning the multi-country campaign #BeatOfAfrica2) Being invited to participate in the first ever NPD workshop for iconic South African run brand Red Heart Rum, the outcome of which is in the early stages of development.
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  • Iconoclast, The Communication Consultancy
    Lead Strategist & Partner
    Iconoclast, The Communication Consultancy Nov 2012 - Nov 2013
    Johannesburg Area, South Africa
    Brands: Ensure, Royal Canin, Telecom Namibia & The Wired CorporationIndustries: Nutrition, Petcare, ICTResponsibilities: Communication strategy, client service, business development with clients in the FMCG and ICT industries. Inspired and motivated junior strategist and interns. Highlights: 1) Gaining sight of higher level business challenges and working directly with key decision makers to realise the full impact of strengthening a brand across the marketing mix on lasting business success.2) Developing brand positionings for Royal Canin and Ensure.Company Overview: An independent strategy agency, specializing in brand positioning strategy, communication strategy and creative strategy. Certified 100% plain english, free from buzzwords or jargon and 0% trauma for the creatives who have to work on them afterwards.
  • Ddb South Africa
    Senior Planner
    Ddb South Africa Jun 2011 - Jun 2012
    Johannesburg Area, South Africa
    Brands: McDonald's, First National Bank, Unilever (foods)Industries: Quick Serve Restaurant (QSR), Banking, FMCGResponsibilities: Produced fully integrated brand plans and communication strategies.
  • Tbwa\Hunt\Lascaris
    Strategic Planner
    Tbwa\Hunt\Lascaris Jun 2010 - May 2011
    Johannesburg Area, South Africa
    Brands: Standard Bank, Steers, NAmpak, SasolIndustries: Banking, QSR, FMCG, PetroChemicalResponsibilities: Produced fully integrated brand plans and communication strategies.Collaborated and coordinated all Omnicom contributors; media, digital, PR, activation, social media to produce fully integrated brand plans and communication strategies.
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  • The Creative Counsel
    Brand Strategist
    The Creative Counsel Jan 2007 - Mar 2010
    Johannesburg Area, South Africa
    Brands: GSK (Aquafresh toothpaste), Nestlé, Clover Danone, Tiger Brands, Unilever, Pepsi Co, Neotel and Vodacom.Industries: FMCG, ICTResponsibilities: Developed brand activation and experiential marketing campaigns. Responsible for end-to-end delivery; reverse briefing, creative conceptualization, ideation, brainstorm facilitation, copywriting, art direction, presentations, and collateral execution.
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  • Adnet Advertising
    Production Manager And Later New Business Development
    Adnet Advertising 2005 - 2006

Abigail Gowenlock (Henderson) Skills

Creative Strategy Strategy Advertising Integrated Marketing Brand Development Strategic Communications New Business Development Brand Architecture Marketing Strategy Customer Insight Strategic Planning Digital Marketing Marketing Communications Digital Strategy Marketing Online Advertising Copywriting Social Media Social Media Marketing Mobile Marketing Online Marketing Concept Development Interactive Advertising Brand Management Email Marketing Digital Media Strategic Thinking User Experience Account Management Business Development

Abigail Gowenlock (Henderson) Education Details

Frequently Asked Questions about Abigail Gowenlock (Henderson)

What company does Abigail Gowenlock (Henderson) work for?

Abigail Gowenlock (Henderson) works for Outfox

What is Abigail Gowenlock (Henderson)'s role at the current company?

Abigail Gowenlock (Henderson)'s current role is Communication Strategist.

What is Abigail Gowenlock (Henderson)'s email address?

Abigail Gowenlock (Henderson)'s email address is ab****@****ail.com

What schools did Abigail Gowenlock (Henderson) attend?

Abigail Gowenlock (Henderson) attended University Of Kwazulu-Natal.

What skills is Abigail Gowenlock (Henderson) known for?

Abigail Gowenlock (Henderson) has skills like Creative Strategy, Strategy, Advertising, Integrated Marketing, Brand Development, Strategic Communications, New Business Development, Brand Architecture, Marketing Strategy, Customer Insight, Strategic Planning, Digital Marketing.

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