I was responsible for the marketing and communication efforts of The Jaymes Willoughby Team, as well as the branding, advertising, social media, and website development. With a degree in Journalism from Auburn University, I have experience in copy writing, customer service, and management.

As a Staff Writer, I researched, wrote, and presented high quality news in an unbiased, ethical voice consistent with The American Genius and The Real Daily brand. I worked on a variety of topics from technology to housing to culture, which kept me on my toes and constantly learning new things and digging for more.As a Digital Media Specialist, I infused an abandoned social media presence with vitality and regular engagement with Instagram followers. I tripled the following of @TheRealDaily within two months and increased the following of @TheAmericanGenius by 50%.

Assistant Manager• Managed a high-volume store in down town San Diego while working with clients ranging from locals to tourists and Comic-Con sightseers.• Administered daily and hourly goals while zoning the team depending on daily traffic.• Hosted events with organized themes and created festive table arrangements.• Relayed information to the team about product knowledge.• Directed associates in the practice of all zone procedures.• Trained associates in loss prevention and loss prevention statistics.• Audited management on company rules and regulations.• Operated banking transactions, and the counting of tills, the float, and the safe. • Reviewed and trained new hires. • Communicated with district manager regarding daily recap of store.• Encouraged and empowered associates to help contribute to the growth of sales.Sales Associate • Ensured the highest level of customer care while building genuine relationships with customers. • Helped maintain an organized and clean cash wrap, fitting room, stock room, and sales room. • Determined the customer’s needs and offered suggestions or alternatives.• Practiced proper phone etiquette while placing phone orders and tracking packages.• Ensured a customer’s positive final impression at the cash wrap by following all company procedures.

• Met and exceeded monthly sales goals.• Directly contacted current customers to ensure they were satisfied with all Annabelle Noel Designs products. • Discovered customer needs, made recommendations to generate sales, suggested alternative purchase choices.• Contacted potential new customers to drive business.• Sold at AmericasMart Atlanta during Market Dates.

Assistant General Manager with focus in Specialty Leasing.• Recruited new tenants into the mall• Negotiated and collected rents• Secured proper approvals and lease documentation• Developed and nurtured a working relationship with corporate office, Village Mall’s permanent leasing agent, mall staff, anchor store managers, tenants and community leaders. Marketing Director & Specialty Leasing Manager· Created and implemented all media buys and press releases; coordinated all additional public relations efforts for the Mall.· Served as Mall spokesperson for media.· Organized and hosted various traffic-building Mall events.· Conducted periodic market research to define trade area demographics; prepared annual marketing plan and budget.· Enhanced marketing budget with free publicity, co-sponsorships, social media plans and income-producing events.· Accountable for on-site leasing agreements. · Prepared and implemented annual specialty leasing budget action plan and monitored monthly.· Canvassed regionally and locally to recruit potential tenants; converted leasing calls and walk-ins; prepared license agreements, negotiated pricing and closed deals.· Monitored monthly sales of specialty tenants.Social Media Specialist · Designed and implemented start-up Social Media Program; maintained all social platforms including Facebook, Twitter, published Wikipedia article and more. **· Designed customer eblasts for all Village Mall stores and updated mall website; assisted in managing mall fashion shows; planned holiday events, assisted in designing mall-wide print material using shared advertising collateral; ran 21-member Mall Fashion Board; assisted in running Daily Deals Program.**Work with Village Mall's social media program was recognized in numerous national publications,including the BrandWeek, AdWeek, Stockhouse.com, the Silicon Valley/San Jose Business Journal and several more.

· Worked directly with clients to create unique and creative advertising campaigns.· Wrote copy for press releases, news releases and all forms of advertisements.· Worked as assistant to agency Account Executive and maintained office duties.