Abigail Kasper Email & Phone Number

Baltimore, MD, US

· Conceptualized new products and created detailed requirements documents for other audience-related product ideas that were part of Tunnl’s platform release.· Provided in-depth analysis on survey results and audiences for sales and marketing.· Worked with marketing and customer success teams to set audience-building strategy for the year.

· Conceptualized new products and created detailed requirements documents for other audience-related product ideas that were part of Tunnl’s platform release.· Provided in-depth analysis on survey results and audiences for sales and marketing.· Worked with marketing and customer success teams to set audience-building strategy for the year.

· Analyzed lead, student enrollment, and advertising spend data to answer complex questions about paid media strategy and how to most efficiently drive new students to the university.· Designed, published, and managed dashboards which provide key insights for the executive team.· Worked closely with the ETL team to develop and QA new data ingestion.

• Managed client projects, including sending reports and being the point of contact for questions and custom analysis.
• Developed standard processes to train both clients and prospective employees on the use of dashboards and Alteryx Gallery applications.

Washington D.C. Metro Area

• Built, updated, and managed all dashboards providing clients with historical television ratings data and real-time advertising and earned media tracking data in Tableau.
• Used Alteryx Designer to match television station rates with proprietary viewership data and developed optimized buys for clients.
• Managed production of weekly reports by Research Analyst and Interns to give clients advertising and earned media landscape overviews.

Washington D.C. Metro Area

• Worked closely with the internal Brands Team to write relevant survey questions each week about trending topics in the media
• Programmed surveys in Qualtrics and set up sampling to ensure accurate survey responses
• Used both R and Power Point to generate concise and informative reports to send to clients with polling results

Washington D.C. Metro Area

• Lead a team of five individuals to manage day-to-day requests as well as make progress on long term projects.
• Used SQL to process absentee and early voting returns, email, phone, and address appends, and relevant voter information.
• Worked in Microsoft Azure Data Factory to automate pipelines for transforming voter files.

Miami/Fort Lauderdale Area

• Cleansed data and built models in both R and Alteryx to determine how to efficiently allocate campaign resources
• Designed dashboards in Tableau to display data in a visually appealing and understandable format for use by senior staff members and delivery in briefings with the candidate
• Managed requests from other departments as well as field teams including pulling lists and making queries against an SQL database
• Coordinated volunteer efforts in the field and engaged in direct voter contact

Baltimore, Maryland Area

• Performed an internal audit of I9 forms, assisted giving interviews, and helped coordinate health benefit enrollment.
• Played an active role on the company’s website design team.
• Managed filing in Applied TAM, and performed receptionist duties when needed.
• Planned company wide events.

Columbus, Ohio Area

• Assisted representatives in maintaining a relationship with their constituents.
• Managed representatives’ appointments by checking in guests and coordinating with aides.
• Prepared materials for tour groups/students visiting the building.

Bachelor’S Degree, Political Science, 3.94/4.0

Activities and Societies: National Society of Collegiate Scholars, Pi Sigma Alpha (National Political Science Honorary), College.

Graduate Certificate, Business Analytics

High School, Engineering

Activities and Societies: President of National Honor Society (2012), Volleyball (Captain 2011/2012 season)