- Manage and implement organic social media campaigns across platforms (Facebook, Instagram, Twitter, TikTok, etc.) to drive engagement, brand awareness, and follower growth.- Grew organic reach by 10%, leading to improved brand awareness and customer loyalty. - Creating, editing and scheduling content tailored for each platform. - Taking creative lead on a number of campaign social shoots, overseeing concept development, content production and editing. - Manage content calendar, ensuring timely and cohesive execution of posts in line with brand voice and marketing objectives. - Collaborate with graphics and visuals team to produce compelling social content (images, videos, infographics). - Conducting extensive trend analysis to ensure all content strategies align with the latest industry trends and target consumer preferences. - Analysing performance data and compiling weekly reports to optimise strategies to improve engagement and reach. - Planned and executed paid social media campaigns on Facebook Ads/Instagram Ads to support product launches, promotions, and lead generation. - Managed campaign budgets, targeting, and ad placements to maximise ROI. - Reported on key performance indicators (KPIs) such as Cost Per Click (CPC), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates, presenting findings and insights to management.

- Social media management across 13 accounts (including TikTok, Facebook, Instagram, Youtube) along with managing 16 store social accounts- Creating, editing and scheduling content for each platform, tailoring to each individual one and brand- Managing a full-time intern and brand ambassador- Building and working with a database of influencers for organic content- Liaising with our outside agency for paid content/ads including an affiliate programme Managing brand partnerships and outside press contacts- Have had experience planning and executing a PR event- Assisting and taking the lead on creation of content on campaign/capsule shoots Managing brand content shoot days and being lead on creative- Analysing data to produce weekly reports

Within this role, my wide range of responsibilities included social media and community management, content creation and copy development for all social channels, blog posts and other brand materials, digital marketing support, including website and email, social support for retailers and stockists and PR. I successfully managed all influencer and brand partnerships and was instrumental in forming key partnership opportunities. I have taken lead and played an important part in various projects and campaigns, including running a NPD project from start to finish.

I demonstrated a high level of customer service and sales skills. I succeeded in implementing department moves across the store as well as completing essential daily tasks e.g deliveries, merchandising and stock takes.