• Lead business objectives workshops with clients to align digital strategy with business outcomes• Plan strategic recommendations for projects across strategy, development and design teams• Develop new business pitches to support a growing client portfolio• Lead internal strategy discussions to assess utilization, plus current and future revenue streams• Perform comprehensive SEO and paid media audits to support strategic recommendations• Build and present actionable client-facing recommendations to support strategy proposals• Train clients on Sitecore CMS, Google AdWords, Analytics, and Tag Manager

• Aligned editorial strategy with business objectives to maximize audience engagement • Managed editorial calendars and creative development timelines for multiple clients• Worked with design team to consistently develop new creative content for client partners• Initiated and maintained relationships with digital influencers for long-term brand partnerships • Consulted on new business pitches from a social media perspective to build client base• Utilized Pulsar and Spredfast social listening tools to track and analyze audience trends• Created client-facing reports to support future campaign optimization

• Developed a streamlined process for creating and sharing effective global launch packages to support new product introductions• Identified key opportunities in current global product launch packages through interviews with International Sales Training Managers, Regional Business Development Managers, Global Marketers, and Global Business Managers• Reviewed and identified competitor launch package strategies• Created new product introduction timeline to align global product launch effortsPresented final NPI insights to:- Global Marketing Operations and M&A Director- Global R&D Technical Director- Global Commercialization Manager- Marketing Operations Manager- Sales Innovation Manager- International Operations Lab Manager

• Planned and executed paid search, social, video, display, and remarketing campaigns• Developed social media strategies, created content, and executed daily campaigns• Managed budgets, optimizations, and reporting for social, search, and display campaigns• Delivered campaign reports for clients, highlighting successes and future optimizations• Responsible for performance analysis and media recommendations to influence media buying decisions• Created and implemented ads for paid search, social, and content syndication campaigns• Managed relationships with vendors to secure digital and print ad positioning

• Developed high-level digital and social media strategies for new clients• Created and edited digital content using SEO tools• Coordinated all site updates• Utilized digital analytics tools to monitor clients’ results and guide future marketing strategies• Monitored trends in social media tools and applications to inform digital strategy

• Selected to work with a small team to analyze product viability in the marketplace• Evaluated health care product’s market potential, competition and market size through in-depth market research and analysis• Created a comprehensive commercialization plan and presented findings at Mayo Clinic

• Created a long-term digital strategy to support non-profit donations• Developed high-level seasonal content calendar and implemented social media campaigns• Trained employees and supervisor on social media management tools and expected protocol• Promoted events through email, social media, and online donation platforms• Updated contact database based on market research results• Built and maintained virtual relationships with potential partners and clients

• Developed and implemented digital, print, and in-store marketing strategies• Continually analyzed website traffic and social media campaign results• Managed product inventory and identified new vendors based on past sales• Planned and hosted community events

• Managed Wordpress site redesign and digital ad placements• Conducted market research and created customer personas• Analyzed website traffic and targeted ad results• Developed and maintained relationships with vendors• Coordinated all digital content publication• Developed a social strategy on Facebook, Twitter, Pinterest, and Instagram

• Developed thorough customer personas to guide digital sales strategy• Created digital content calendars and executed campaigns• Trained employees on social media channels and digital analytics tools• Planned and managed promotional sales events• Effectively increased Facebook followers by 46% organically in 5 months• Promoted to a sales team whose contributions increased revenues by 100%

• Managed print ad digital ad placements• Managed relationships with print publications• Owned social media channels and created a strategy guide for employees• Created and monitored paid Facebook advertisements• Effectively increased Facebook fans by 67% in 3 months• Designed promotional materials including direct-mailers, flyers, posters, emails and social media campaigns