Abigail Marolt Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, MN

Minneapolis, Minnesota

Greater Minneapolis-St. Paul Area

• Lead business objectives workshops with clients to align digital strategy with business outcomes
• Plan strategic recommendations for projects across strategy, development and design teams
• Develop new business pitches to support a growing client portfolio
• Lead internal strategy discussions to assess utilization, plus current and future revenue streams
• Perform comprehensive SEO and paid media audits to support strategic recommendations
• Build and present actionable client-facing recommendations to support strategy proposals

Minneapolis, MN

• Aligned editorial strategy with business objectives to maximize audience engagement
• Managed editorial calendars and creative development timelines for multiple clients
• Worked with design team to consistently develop new creative content for client partners
• Initiated and maintained relationships with digital influencers for long-term brand partnerships
• Consulted on new business pitches from a social media perspective to build client base
• Utilized Pulsar and Spredfast social listening tools to track and analyze audience trends

Greater Minneapolis-St. Paul Area

• Developed a streamlined process for creating and sharing effective global launch packages to support new product introductions
• Identified key opportunities in current global product launch packages through interviews with International Sales Training Managers, Regional Business Development Managers, Global Marketers, and Global Business Managers
• Reviewed and identified competitor launch package strategies
• Created new product introduction timeline to align global product launch effortsPresented final NPI insights to:- Global Marketing Operations and M&A Director- Global R&D Technical Director- Global Commercialization.

Minneapolis, MN

• Planned and executed paid search, social, video, display, and remarketing campaigns
• Developed social media strategies, created content, and executed daily campaigns
• Managed budgets, optimizations, and reporting for social, search, and display campaigns
• Delivered campaign reports for clients, highlighting successes and future optimizations
• Responsible for performance analysis and media recommendations to influence media buying decisions
• Created and implemented ads for paid search, social, and content syndication campaigns

Minneapolis, MN

• Developed high-level digital and social media strategies for new clients
• Created and edited digital content using SEO tools
• Coordinated all site updates
• Utilized digital analytics tools to monitor clients’ results and guide future marketing strategies
• Monitored trends in social media tools and applications to inform digital strategy

Rochester, Minnesota

• Selected to work with a small team to analyze product viability in the marketplace
• Evaluated health care product’s market potential, competition and market size through in-depth market research and analysis
• Created a comprehensive commercialization plan and presented findings at Mayo Clinic

St. Paul, Minnesota

• Created a long-term digital strategy to support non-profit donations
• Developed high-level seasonal content calendar and implemented social media campaigns
• Trained employees and supervisor on social media management tools and expected protocol
• Promoted events through email, social media, and online donation platforms
• Updated contact database based on market research results
• Built and maintained virtual relationships with potential partners and clients

Hudson, Wisconsin

• Developed and implemented digital, print, and in-store marketing strategies
• Continually analyzed website traffic and social media campaign results
• Managed product inventory and identified new vendors based on past sales
• Planned and hosted community events

Saint Paul, Minnesota

• Managed Wordpress site redesign and digital ad placements
• Conducted market research and created customer personas
• Analyzed website traffic and targeted ad results
• Developed and maintained relationships with vendors
• Coordinated all digital content publication
• Developed a social strategy on Facebook, Twitter, Pinterest, and Instagram

Burnsville, MN

• Developed thorough customer personas to guide digital sales strategy
• Created digital content calendars and executed campaigns
• Trained employees on social media channels and digital analytics tools
• Planned and managed promotional sales events
• Effectively increased Facebook followers by 46% organically in 5 months
• Promoted to a sales team whose contributions increased revenues by 100%

Burnsville, MN

• Managed print ad digital ad placements
• Managed relationships with print publications
• Owned social media channels and created a strategy guide for employees
• Created and monitored paid Facebook advertisements
• Effectively increased Facebook fans by 67% in 3 months
• Designed promotional materials including direct-mailers, flyers, posters, emails and social media campaigns

Bachelor Of Science (B.S.), Management, Marketing, Entrepreneurship

Activities and Societies: Katies Entrepreneurship Organization Minor: Integrated Marketing Communications and Design

Visual Arts

Education record