Abigail Patterson Email & Phone Number

New York, NY, US

New York, NY, US

New York City Metropolitan Area

Current Clients: P&G (Pampers, Ninjamas, Charlie Banana, Luvs)

• Client industries: Consumer Health/Pharma, Consumer, Commodities, Tech, Higher Education
• Led and supported influencer/celebrity talent strategies from identification and negotiation to contracting and ongoing management.
• Mentored, trained, and guided junior staff, integrating them into new workstreams.
• Served as core member of the PlatformIQ Team and acted as agency point of contact for all things Threads, providing strategic insights and guidance agency-wide.
• Led community management efforts, actively engaging with audiences as the Excedrin brand voice across social platforms, increasing reactive engagement by 80%.
• Developed and maintained content calendars, scheduling and posting of content.

• Client industries: Telecom, Consumer, Commodities, Tech, Oil, Healthcare, Higher Education
• Supported the development & implementation of creative materials for digital & social media campaigns.
• Independently drafted comprehensive Creative Briefs for cross-functional use by Project Managers, Copywriters, & Designers, providing guidance from planning to execution of final deliverables.
• Managed assignment development & fulfillment, facilitating collaboration across a diverse project team.
• Led the digital display campaign development & contributed to inter-agency planning for Sequential Messaging A/B test, optimizing campaign performance.
• Findings: Reach tactics exceeded both SVR & CPSV benchmarks. Consumers who were exposed multiple times to advertisements showed a 4x higher SVR compared to single exposures. Extended campaign duration led to improved.

Des Moines, Iowa, United States

• Developed sales proposals, advertising packages, & assisted in the development of commercials while ensuring the content aligns with the potential client and their business.
• Managed a portfolio of clients within broadcast, digital advertising & web development, & ensured service expectations were met.
• Maintained electronic transfer & maintenance of commercial orders for broadcast ads within WideOrbit Media platform.

• Reviewed client data and analytics to ensure the SEO & marketing efforts were aligned with the strategic direction & met core KPIs
• Assisted clients to determine branding & content solutions.
• Created graphics for CGM web & social content & presentations for client campaigns.

West Des Moines, Iowa, United States

• Provided support to the instructional program in a classroom of 30-50 students per class.
• Evaluated & helped manage students’ academic performance, behavior, & social development.
• Promoted the district & state guidelines surrounding COVID-19 protection.

Iowa City, Iowa Area

• Designed & deployed templatized graphics to support live television game broadcasts.
• Recorded & deployed game replays live and develop highlight reel at the end of each broadcast.
• Worked with onsite production team & BTN headquarters to support overall game broadcast across UI sports.

• Facilitated the launch of digital marketing start-up as one of 4 original team members
• Consulted & created recommendations for clients regarding their marketing & advertising efforts
• Utilized analytics & engagement tracking tools to create unique content for our clients’ social media channels

• Conducted qualitative competitor & product research focused on entering the Life & Disability Insurance markets & expanding the overall product portfolio.
• Evaluated current strategic partnerships for potential opportunities to expand them - researched what their products in the LI & DI markets are, & compared plan features to needs of Wellmark's typical consumer.
• Presented research findings and strategic recommendation to 20+ senior leaders & officers.

Iowa City, Iowa Area

• Facilitated virtual reality retail environment study
• Analyzed body language & how consumers engage with merchandise in a retail environment

• Worked on a variety of projects focused on different business processes and customer experiences, including COBRA claims, Direct billing, & Flexible Savings Account (FSA) processes.
• Initiated and implemented a system audit to ensure online payments were processing correctly.
• Presented a Give Back (volunteering) project & Executive Proposal to Senior Executives.

West Des Moines, IA

• Conducted internal audits to ensure consistency amongst Standard Operating Procedures (SOPs).
• Worked on a number of key processes including triaging and processing COBRA claims.
• Received Life Insurance license after passing the Iowa Insurance Division exam in 2017.
• Managed the intern blog as an Editor & Writer.
• Presented a Give Back (volunteering) project & Executive Proposal to Senior Executives.

• Authored articles for national online magazine biweekly.
• Posted 8 Articles on national site.
• https://www.theodysseyonline.com/user/abbeymp