Abigail Powell Email and Phone Number
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Abigail Powell phone numbers
Accomplished marketing leader with over 15 years of experience. Proven track record of brand building, communications, innovation, and activation for both established and emerging brands. Balanced left and right brain thinker that combines creativity and analytics to develop effective, consumer-led brand strategy. As a leader, I am known for setting a simple and inspiring vision and continually coaching and mentoring my team. I build strong alliances and partnerships that enable speed and transparency.My skills include: Brand Positioning Brand Strategy InnovationProduct DevelopmentConsumer Insights Advertising Digital Marketing Social Media Shopper Marketing Competitive Analysis P&L Management Talent Development
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Chief Marketing OfficerPlace Jun 2022 - PresentBellingham, Wa, Us
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Sr. Director, Marketing - Dr Pepper, Crush, SchweppesKeurig Dr Pepper Inc. Feb 2022 - Jun 2022Burlington, Massachusetts, UsLed all brand strategy, consumer communications, and brand activation for Dr Pepper, Crush, and Schweppes. -
Sr Director Marketing StrategyKeurig Dr Pepper Inc. May 2019 - Feb 2022Burlington, Massachusetts, UsLed cross-category marketing initiatives, portfolio investment strategy, brand licensing, and marketing planning process for the full portfolio of KDP brands. Role was expanded to include responsibilities for brand marketing initiatives and communications for Energy and Ready-to-Drink Coffee categories
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Vp Marketing - Hygiene & HomeRb Dec 2017 - Mar 2019Slough, Berkshire, GbResponsible for all brand communications, new product launch, and brand activation for Dish category. Led development of new campaign platform and launch activation for new premium detergent. -
Vp Marketing - Food DivisionRb Feb 2017 - Dec 2017Slough, Berkshire, GbReported to the President of the Food Division. Led brand strategy, marketing activation, media planning, PR, new product pipeline development and consumer insights. Led marketing team through divestiture process and subsequent integration with McCormick & Co.
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Senior Director Of MarketingPepsico May 2014 - Feb 2017Purchase, New York, UsLed long-term strategy and pipeline development for Frito-Lay's core brand portfolio, including Lay's, Doritos, Cheetos, Tostitos, Ruffles and Dips. • Led team of 8 to deliver innovation growth strategy and 3 year product pipelines that address unmet consumer needs, balance short and long-term business objectives, and capitalize on marketplace growth opportunities. • Consistently delivered $200M+ annual ticket sales from innovation across core brand portfolio, while improving incremental net sales by 3%. -
Director Of MarketingPepsico Jul 2011 - May 2014Purchase, New York, UsLed brand strategy, advertising development, media planning and in-store promotions for the Ruffles brand and the Dips portfolio• Developed first-ever digital only ad campaign on the Ruffles brand, designed to drive penetration with new consumer target, males 18-34. Digital spend was 35% more effective than previous TV-only campaign. • Reversed 3-year decline on Dips portfolio by partnering with field sales teams, redesigning in-store point of purchase materials, and developing and implementing new shelving system to drive cross purchase. Dips sales improved by $17M in 6 months, grew household penetration by 0.7 points, and returned to growth for the first time in 3 years.
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Senior Marketing ManagerPepsico Mar 2010 - Jul 2011Purchase, New York, UsLed development of in-store snacking destination for retail partner. Developed in-store signage, merchandising and category adjacencies and led cross-functional team to develop 15+ custom products across snacks, beverages and nutrition categories.
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Marketing ManagerPepsico Apr 2008 - Mar 2010Purchase, New York, UsDeveloped and managed shopper marketing programs and product customization for Target Corporation that led to 3 years of double digit growth and resulted in Frito-Lay being awarded Vendor of Excellence 3 consecutive years.
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Associate Marketing ManagerPepsico Feb 2007 - Apr 2008Purchase, New York, UsManaged marketplace execution, including packaging redesign, line extensions, and in-store promotion, across multiple brands including Rold Gold, Fritos, Ruffles and Funyuns.
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Channel Sales SupportApple Oct 2000 - Jan 2007Cupertino, California, Us6 years of progressive responsibility in the Sales Support organization. Positions in Education Sales Support, Training, Process Development, and Channel Account Managment.
Abigail Powell Skills
Abigail Powell Education Details
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The University Of Texas At AustinGeneral -
The University Of Texas At AustinRadio Television Film
Frequently Asked Questions about Abigail Powell
What company does Abigail Powell work for?
Abigail Powell works for Place
What is Abigail Powell's role at the current company?
Abigail Powell's current role is CMO | Brand Strategist | Innovation Leader | Driving Brand Growth & Building Talent.
What is Abigail Powell's email address?
Abigail Powell's email address is ab****@****psg.com
What is Abigail Powell's direct phone number?
Abigail Powell's direct phone number is +191425*****
What schools did Abigail Powell attend?
Abigail Powell attended The University Of Texas At Austin, The University Of Texas At Austin.
What skills is Abigail Powell known for?
Abigail Powell has skills like Consumer Products, Shopper Marketing, Brand Architecture, Cross Functional Team Leadership, Competitive Analysis, Customer Insight, Brand Management, Marketing Strategy, Segmentation, Trade Marketing, Marketing Research, Fmcg.
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