Abigail Ahearn Email & Phone Number

Dallas, Tx

Lead marketing strategy and research projects, primarily for pharmaceutical, health insurance, and financial services clientsTherapeutic area experience includes: oncology, anti-infectives, cardiovascular/metabolic, emergency medicine, pulmonology and critical care, gastrointestinal/hepatology, women’s health, neurology, pain management, psychiatry, allergy & immunology, dermatology, vaccines, rare diseases, and more.Managed hundreds of pharmaceutical and health care-related marketing strategy and research projects across the product lifecycle, including:(1) Pre-Launch/Product Development: New market opportunity assessment, market sizing, competitive benchmarking, prescription drug target product profile development and payer research(2) Product Launch: Value proposition and positioning development and testing, identifying and quantifying usage drivers and barriers, segmentation and targeting, website usability, marketing communication and sales material development and testing(3) Growth and Maturity: Marketing communications development, line extensions/new formulations and indications (pharmaceutical), competitive benchmarking, loyalty research, brand health tracking, and extensive focus on customer experienceExperience leading group and individual discussions with a wide range of health care professionals, patients, caregivers, pharmacists, health system decision, and managed care decision makers

Washington D.C. Metro Area

As a fellow funded by the General Motors Foundation, created a framework and best practices for developing corporate employee community involvement programs to serve as a model for 50+ corporations and non-profits worldwide Managed marketing, logistics, and budget for a conference on corporate citizenship and non-profit-corporate partnerships that drew attendees from 34 countries

Hong Kong

Managed launch of advertising pre-testing product in China and Southeast Asia alongside vendors and Fortune 500 clientsManaged vendors for the execution of market research projects

Greater New York City Area

Created content and programming for world's first Web-based service for K-12 schools.Implemented customer insights program.

Bachelor'S Degree

Mba

Activities and Societies: The Monroe Street Journal, Editor-In-Chief