Abigail O'Connor Email & Phone Number

Sarasota, Fl, Us

Atlanta, Ga, Us

A Growth-oriented, Digitally fluent and Operations conscious, Guest-obsessed and Community-driven, leader serving as the Chick-fil-A Brand Expert, developing and executing a strategic marketing vision that amplifies both Sales and Brand Growth in the local restaurant and community. I coordinate, plan and manage all event marketing, programs/ initiatives and collaborations/ partnerships. In the Role of Marketing Director I use Networking Know-How, Leadership Competencies, Analytical Aptitude and Marketing Professionalism to fulfill several essential roles in addition to Chick-fil-A Chief Brand Strategist; Acct Manager (acquiring new business + managing existing relationships- CRM), Social Media Executive (Content Creation + Graphic Design), Director of Local Public Relations, Customer Relations and Media Relations.

**Accepting Freelance Collabs & Project Proposals

I was the Marketing and Operations Manager for Dower Chiropractic Offices of Sarasota. My main objective was to grow the practice. As Marketing Manager I was responsible for developing, implementing and executing strategic marketing plans for the clinic. This position required, daily, hands-on interaction with customers, tracking market insights, and generation of product sales. Dower Chiropractic Offices’ motto is “To create a happy healthy, drug-free community.” I designed events and promotions based upon this motto to entice patients. I managed social media accounts, and created all marketing materials: flyers, mailers, posters. >Designed new logo and produced materials to coordinate with marketing efforts>Increased active patient amount 40% in first 3 months>Increased active patient amount 100% in first year>Increased product sales by 52% within first 9 months>Increased online presence by generating ratings and reviews among popular sites such as: Yelp, Facebook, and Google As operations manager I was responsible for the effective and successful management of labor, productivity and quality control. I handled legal correspondence; designed filing, organizational and procedural systems; while monitoring clerical functions. I served as the Medical Administrative Specialist overseeing medical records management, insurance processing, coding and billing, management of practice finances, information processing, and fundamental office management tasks such as scheduling.

Lexington, Ky, Us

Full Service Advertising Agency. Assisted with accounts: Buffalo Trace, A&W, Keeneland, Papa Johns.I gained experience using web analytics tools to monitor digital campaigns and I gained a greater knowledge about the different media channels, such as newspapers, magazines, radio, films, television, the internet and outdoor media, such as posters and digital billboards, with regards to consumer behaviour, circulation, audience trends and the impact of different methods. > Reported to the Media Director of agency> Worked closely with digital and traditional buyer/planners on strategy and research> Purchased and monitored digital media placements and report on performance> Meet with media sellers and gather proposals for all clients> Researched new technology and ad placement targeting options> Collecting, analyzing and compiling ad campaign data> Gained experience using Google AdWords

Lexington, Us

The Kentucky Kernel is an independent, student-run publication of the University of Kentucky. The newspaper runs twice a week and has a circulation of 8,000 and a readership of more than 30,000. The Kernel is also an online news publication, with a website and digital advertising.> I sold and manageed advertising space > Generated marketing ideas and incentives> Brainstormed, pitched and acquired new accounts> Maintained client relations and oversaw the general productivity of advertising revenue > Designed advertisements and layouts using Adobe Suite > Assisted in photoshoots for the Kernel publications

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

Worked with a team of 15 people for 5 months to develop a complete, full scale advertising campaign for Snapple. Placed 1st at the American Advertising Federation's regional competition.

New York, New York, Us

Who understands how to market to students better than the students themselves? Well, at this job my primary goal was to help with student driven J.Crew marketing programs, planning, promoting and hosting of events to promote the J.Crew brand energetically, and positively on campus. My main focus was to increase student sales in-store.> Generated sales revenue in excess of $4,000 in under 5 months. > Responsible for setting marketing goals to achieve > Plan promotional/communication strategy for campus > Manage a team of 5+ individuals to execute marketing goals> Create themed events and generate excitement, awareness, and buzz about special promotional opportunities

Orlando, Fl, Us

> Refined ability to multitask and problem solve> Provided exceptional customer service> Thrived in a fast-pace work environment> Maintained or exceeded individual sales goals

Lexington, Ky, Us

Worked seasonally, each summer for Lexington Parks and Recreation as a Lifeguard, Water Safety Instructor (WSI) and swim coach. Worked as a lifeguard 1 year before being promoted to a WSI.

(B.A.) Integrated Strategic Communications, Account Management, Advertising And Communications

Study Abroad Experience