Abigail Cook Email and Phone Number

• Serve as key contact for the online subscription program for 30+ beauty and CPG brands including L’Oreal, Il Makiage, Macy’s, Grove, Spoiled Child, Kendo Brands, Unilever and Dollar Shave Club, representing $3M+ in revenue. Work across all platforms including Shopify, SFCC, and BigC. • Increased leading beauty brand’s subscription business from $5M to $11M in one year with targeted, strategic recommendations around the promotional offer, marketing, and onsite design. • Partner closely with C-Suite executives to determine overall subscription and ecommerce goals and build success plans to achieve key KPIs through utilization of Ordergroove products and best practices.• Conduct comprehensive business reviews of customers’ subscription program goals and results, while providing data-backed recommendations that will help maximize program results, leading to over $100K in upsells for the 2024 year. • Serve as the internal cross-functional voice of the customer to ensure we are bringing competitive products to market that meet customer needs.

• Serve as key contact for the online subscription program for a portfolio of beauty customers.Implemented end-to-end process for new customer integration helping to define key cross-functional responsibilities and creating documentation.• Educate customers on subscription best practices and advise on strategies and tactics to achieve program KPIs.• Winner of peer nominated award which recognizes team members who went above and beyond to embody company values.• Promoted to Senior CSM for displaying the ability to effectively grow and manage a highly strategic book of business, while continuing to support and improve internal resources.

• Executed cross-channel acquisition strategies to acquire new leads and newcustomers across the bareMinerals, Laura Mercier & BUXOM prestige brand portfolio.• Collaborated with key stakeholders and vendors such as Wunkerkind, Extole,Amex and Mastercard, to re-build strategy for the brand portfolio following the formation of the Orveon group.

• Executed cross-channel acquisition strategies to acquire new leads and new customers across the Shiseido Group’s prestige brand portfolio.• Collaborated with key stakeholders and vendors such as Wunkerkind, Extole, Amex and Mastercard, to ensure that acquisition tactics are implemented in alignment with organizational targets and KPIs.• Partnered with Wunderkind & Extole to add >16M additional consumer data points to advance segmentation and personalization.• Grew email database by 517K through partnership with Wunderkind and brand marketing teams for a 10x return on investments. Executed key campaigns and experiences during Black Friday Cyber Monday and Friends & Family promotions to achieve this growth.• Launched a Post Add to Cart overlay experience across all brands leading to a 16.9% submit rate versus average rate of 4.7%.

•Work across cross-functional teams to manage the go-to-market strategy of new product launches. Includes sampling strategy, in-store visuals, retailer exclusive opportunities and retailer presentations for key accounts such as Sephora, Ulta and Macy’s. •Planned and executed all promotional programming, including Holiday, saleable sets and bonuses for 2018-2020. This includes briefing creative direction, managing budget and costs, ordering samples and the assembly process. •Own & execute seasonal promotional bonuses across key retailers. In 2019, lowered overall costs by 6% to protect the promotional line and drove lifts of +18% across total skincare, with Macy’s +16% compared to last year's bonus. Lowered program costs by $1M in 2020 to adapt to COVID budget cuts and changing retailer environment. •Prepare and maintain non-saleable samples budget. Reduced budget by $2M to adapt to COVID and rebuilt strategy to drive ROI and maximize investment. •Key contact for NPD competitive analysis. Issues monthly reports analyzing both Shiseido brands’ performance, as well as the overall market, to top executives in the company.•Work closely with Headquarters in Japan to manage all sample orders.

•Key manager of the Second Annual Accessories Council Summit which drove a 58% increase in revenue in comparison to the previous year. Managed the sale of tickets and sponsorships for a net total of 31K. Coordinated all aspects of event and setup within Hearst Tower and effectively dropped the cost of the event 18%. Assisted in the launch and attendee education of the first ever Accessories Council Summit event app.  •Sales lead for the 2016 ACE Awards gala. Responsible for creating and tracking invoices ranging up to 50K. Helped drive the 2016 ACE Awards to its most profitable year through thoughtful and consistent sales outreach to multiple individuals and companies, as well as effective management of major event sponsors.  •Lead events manager for 20+ small and large-scale events benefitting the accessories industry.•Spearheaded the creation of weekly email schedules, as well as created content and creative for email campaigns, which are sent to a subscriber list of over 2K recipients. Devise revenue-driving subject lines aimed at increasing registration for events.  •Frequently communicated with 230+ Accessories Council members, ranging from Accessories Council Board Members and senior executives to junior level sales reps. Coordinated with demanding vendors and press to meet various needs and deadlines.

•Planned and executed all spa level promotions and marketing for sixteen spas nationally, including bliss spa's inaugural membership events, driving an additional 40K in revenue.•Coordinated multiple departments, provided creative direction for all spa marketing print and email campaigns, and maintained, built, and distributed the master list of discount codes and promotions. •Developed revenue-driving strategies and sought out new partnerships to drive overall sales and increase membership, including reviving a relationship with Flywheel Sports and incorporating a spa component for a giveaway on behalf of the movie "How To Be Single".

•Oversaw the bliss spa membership program of 2,000+ members, driving incremental revenue of 3.0 million annually. Provided weekly analysis of member behavior and managed against a high-level goal.   •Managed bliss spa’s corporate wellness program including management of over eighty clients, bringing in 300K annually. Communicate special offers, discounts, and promotions to clients and handle fulfillment of corporate product orders. •Created and oversaw the monthly spa marketing and partnership calendar, and integrate promotions with the full brand marketing calendar.

•Executed an internal fundraising event by organizing registration, securing talent and event advertising. The event raised $1300 for the Avon Foundation for Women.•Assisted in creation, execution and editing of photos for the @avoninsider Instagram account.

•Managed overall event flow and organization of roles and responsibilities at events for Glenmorangie and the United Nations. •Compiled media decks and prepared and tracked client invoicing for multiple accounts.

•Studied the top ten best selling French fine fragrances through analysis of advertising, brand positioning and olfactive composition. Prepared a comprehensive report that was presented to the Corporate Brand Management and Communications department for internal executive education.

•Designed a promotional program to connect approximately 6,800 university female students to Bliss Spas via social media outreach and product placement.