Led a team of social media specialists, relationship managers and content strategists to deliver real business results for travel & tourism, food & beverage, spirits, apparel/fashion, CPG and nonprofit clients. Drove brand awareness, positive word of mouth and product trial through nano, micro and macro influencer programs, brand partnerships, experiential activations and award-winning social media campaigns.Founded and co-chaired the agency's diversity, equity and inclusion committee dedicated to confronting systemic racism, fostering an open and inclusive environment and driving positive change within the agency and beyond.

Responsible for content and channel strategy for agency's top consumer brands including Wrangler and Pendleton Whisky. Develop integrated campaigns to tell brand stories and drive consumer engagement. Manage live social activations and brand partnerships. Launched and grew an influencer marketing program into a key new business driver for the agency.

Responsible for driving awareness and thought-leadership through digital, email, social media marketing, brand ambassadorship and events.

PR and social media strategy and execution for a myriad of public service advertising campaigns including Wildfire Prevention (Smokey Bear), Reconnecting Kids with Nature (Discover the Forest), Every Beat Matters (Save the Children), High School Dropout Prevention (BoostUp) and Stroke Awareness (American Heart Association).

Publicity for Sesame Street's 42nd season and The Electric Company Transmedia Experience; Event production and logistics for multi-city promotional and media launch events; Coordination of talent press appearances and on-set interviews with cast and guest celebrities

Developed and executed PR and communications around the 2010 earthquake in Haiti, Trick-or-Treat for UNICEF's 60th Anniversary and bicoastal fundraising galas.

Associate produced PSA campaigns and online videos in the US and abroad; Developed fundraising materials and public communications pieces including the US Fund for UNICEF's first book.

Organized donor events; Stewarded trust and annuity donors and the families of bequest donors; Processed and tracked planned gifts using PIDI.

Drafted and processed charitable trusts and gift annuities; Stewarded planned giving donors and their families.