Abigail Miller Email & Phone Number

Nevada, United States

• Manage ongoing communication, marketing and social media strategies for multiple clients across a variety of industries including nonprofit, public policy, education, health care, tech and high-end spirits• Proactively seek high level placements in print, broadcast and online media by executing regular pitching alongside key in-house counterparts.• Research and evaluate opportunities for clients to be present and participate in relevant events & awards.• Develop other related content such as case studies, collateral pieces, blogs, direct marketing pieces, executive call for speakers, and related talking points.

Las Vegas, Nevada

• Manage ongoing marketing, advertising and communications strategies and generate publicity for The Venetian and The Palazzo with a focus on entertainment, music, celebrity, beverage, charitable partnerships and filming.• Work closely with producers, agents and entertainment companies to ensure all goals, marketing, messaging and communications are seamless between all parties.• Manage marketing, creative design, influencer relations and communication efforts around the launch of successful, sold-out music residencies, weekly programming inside three venues, and large-scale grand openings or parties.• Worked closely with CNN communication team and the Republican Party, while also serving as the main point of contact for Media Row during CNN Republican Debate in December 2015.• Maintain and strengthen relationships with local and national music, entertainment, travel and leisure media via proactive storytelling and publicizing relevant events at The Venetian Resort.• Closely collaborate with property executive team and departments across the organization to develop media-worthy narratives for brand campaigns and announcements.

•Manage ongoing public relation strategies and generate publicity for Hard Rock Hotel & Casino with a focus on daylife, nightlife, entertainment, music, travel, hospitality, food and beverage.•Develop and implement creative PR and marketing campaigns around the property’s venues, including the large and small music venues, nightlife, daylife and six restaurants located inside the property.•Work closely with hospitality and travel writers to gain press and brand Hard Rock Hotel & Casino as the original rock-n-roll, boutique hotel.•Worked with the memorabilia curator to pitch music and travel writers on creative stories focused on the more than $4 million collection on property.•Work closely with film and production crews including Jimmy Kimmel Live, OK! TV and EXTRA! to develop Hard Rock Hotel’s in-room entertainment channel, social media videos and b-roll needs.•Served as the editorial liaison to the property’s bi-annual in-room magazine. Responsible for creative direction, coordinating and staffing photo shoots and copy editing the final magazine.•Work closely to manage the hotel and casino’s public relations agency to ensure brand integrity is maintained throughout multiple platforms including creating pitches, drafting/editing press releases, facilitating media interviews and developing speaking points for property officials.•Plan and execute grand openings and special events.•Curating tailored trips for media to build brand awareness and secure media placement.•Work closely with the online team to align messaging across all platforms including web, Twitter, Facebook, Instagram and YouTube.•Work closely with agents, managers and talent publicists to coordinate social messaging, interviews, red carpets and event run of show.•Planned, created and worked events involving Dan Reynolds of Imagine Dragons, 311, Neon Trees, Floyd Mayweather, Jenny McCarthy, Jason Derulo, Brody Jenner, Drake, Icona Pop, Sean “Puff Daddy” Combs, Tommy Lee and many more.

• Worked closely with a website development team to makeover the Crystals at CityCenter website. Work included design concepts, testing functionality and creating content and updating the company blog and “What’s Hot” page.• Manage online marketing campaigns to drive brand awareness, engagement and traffic to social media networks for Crystals at CityCenter.• Maintain a strong visible social media presence, monitor online public relations and ensure the success of campaigns for Crystals.• Build working relationship with media and social media influencers with a strong presence in fashion to secure placement for clients on social content websites.• Responsibilities included but not limited to, creating ideas alongside the marketing team for retail driven events in the center, live tweeting from all events, daily monitoring of all social media channels and writing content for social media channels and the website blog and “What’s Hot” page.

• Ability to handle multiple accounts, with a large emphasis in nightlife, dining and entertainment.• Oversaw the public relations efforts for more than 11 accounts including Eva Longoria’s Beso Steakhouse and Eve Nightclub at Crystals at CityCenter, Chateau Nightclub & Gardens at Paris Las Vegas, FANTASY, Tacos & Tequila, and Rice & Company at Luxor Hotel & Casino, Rockhouse Bar and Nightclub at Imperial Palace and ONE Las Vegas, Loft 5 and The Ogden for ST Residential. • Solely responsible for using multiple social media platforms to educate, inform and build more followers and fans for each client, using campaigns and initiatives specific to each client’s needs and wants.• Manage marketing campaigns to drive brand awareness, engagement and traffic to social media networks for separate clients.• Maintain a strong visible social media presence, monitor online and print public relations and ensure the success of campaigns for different clients.• Build working relationship with media and social media influencers to secure placement for clients on multiple media channels.• Responsibilities included but not limited to drafting press releases, media alerts, handling multiple social media accounts, pitching, and coordinating photos shoots and red carpets.