I'm from Sergipe and live in Aracaju. I have a degree in Advertising and an MBA in Project Management and Agile Methodologies. I have more than 8 years' experience in content, during which time I have worked producing content for social networks, building content plans, managing networks and making content structures for digital products. I've produced content for various markets, including education, finance, food, engineering, health and others. And in one of my last experiences, I temporarily took part in building content for well-known brands such as Porto and managed the Instagram and Youtube networks of íon Investimentos and Itaú Personnalité. Now talking about Digital Products, in 2020, I began my career transition to UX writing. Where I added my years of knowledge about content on networks to the product universe.So far, I've had enriching experiences, building the area at Banco Banese, where I began my transition. Soon after, I began my experience at Nutrien Soluções Agrícolas, a global company in the agricultural sector, where I grew professionally and helped build the Content Ops area within the company, working on writing for the product, building content structures, with constant interactions with the Ux Research, CX and Marketing areas. I've created a lot of support materials for the Designer team, such as the Good Practice Guide, Technical Glossary, Synonym Dictionary and other materials that support UX writing.I also worked for a transportation company, contributing to product writing and building flows for Chatbots. In addition, I also participated in the restructuring of the support website and human service flow. Currently, I'm dedicated to building these structures and supporting designer teams in writing for the product.
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Content Designer SêniorMagalupay Oct 2024 - PresentConstituir uma experiência fluida para os conteúdos do MagaluPay, instituição financeira do Magalu. Com isso, serão criados processos de content, materiais de suporte para os designers e jornadas de aprendizado para todos os envolvidos na construção do produto.Meu objetivo é mostrar um conteúdo que começa muito antes da escrita tela, com uma visão estratégica que pode contribuir com a agilidade do time e criar produtos com boas narrativas para as pessoas usuárias dos produtos MagaluPay. -
Content Designer/Ux WriterAvenue Code Oct 2022 - Sep 2024- Content consultancy for design teams, promoting learning journeys to create content autonomy for the team's designers.- Creating structures and tools to guide good writing in my client's digital products.- I also have the role of guaranteeing the consistency and quality of content.- I help with flow ideation with the Design System team.- I propose materials that can make the content more scalable, reaching from the business team to the devs. -
Content Designer MidNutrien Soluções Agrícolas Oct 2022 - Aug 2024Atuei como Content Ops, dentro da Coordenadoria de Ops. Iniciei a criação de estruturas de conteúdo para auxiliar o time de Designer na escrita para o produto. Para essa construção fiz pesquisas de mercado, consultei pesquisa já feitas com os usuários, orientei pesquisas de conteúdo para os usuários. Foram mais de 10 materiais construídos (contando com os capítulos de cada assunto), Workshops a cada quarter, suporte constante aos designers na escrita para o produto. Os materiais construídos foram- Guia de boas práticas UX- Linguagem simples e estilo de escrita- Padrões de escritas UX- Guia de Acessibilidade- Dicionário de Sinônimos- Evolução do conteúdo (antes e depois)- Glossário técnico- Dicas de arquitetura de informação -
Ux WriterPopcode Oct 2021 - Oct 2022Aracaju, Sergipe, Brasil- Creating the tone and voice of the Banese app product.- Interviews with users to build a dictionary of controlled vocabulary.- Organizing and documenting the writing for the Banese app product. - Market research and analysis.- Alignment of brand and user needs for the production of the writing -
Ux Writer PlenoBanese Oct 2021 - Oct 2022Aracaju, Sergipe, Brasil- Creating the tone and voice of the Banese application product.- Interviews with users to build a dictionary of controlled vocabulary.- Organizing and documenting the writing of the Banese app product. - Market research and analysis.- Aligning the needs of the brand and the user to produce the copywriting. -
CopywriterDigi&Tal May 2021 - Sep 2021- Creation of content for Banese Bank's endomarkting.- Copywriting for emails about special dates. -
CopywriterFlap Comunicação Oct 2019 - May 2021- Creation of on and off campaign concepts. - Content for social networks Instagram and Facebook -
CopywriterAraxá Cc Oct 2017 - Oct 2019Av. Ministro Geraldo Barreto Sobral, 2100, Aracaju- Creation of on and off campaign concepts. - Content for social networks Instagram and Facebook.
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CopywriterAgência P Aug 2016 - Sep 2017- Creation of on and off campaign concepts.- Content for social networks Instagram and Facebook.
Abigail Oliveira Education Details
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Em Andamento -
Colégio Salesiano Nossa Senhora AuxiliadoraEnsino Médio
Frequently Asked Questions about Abigail Oliveira
What company does Abigail Oliveira work for?
Abigail Oliveira works for Magalupay
What is Abigail Oliveira's role at the current company?
Abigail Oliveira's current role is Sr Content Designer & Ops | Ux Writer Sr.
What schools did Abigail Oliveira attend?
Abigail Oliveira attended Unit, Anhanguera Educacional, Colégio Salesiano Nossa Senhora Auxiliadora.
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