Abigail Solon Email & Phone Number

Columbus, Ohio Metropolitan Area

• Created social media content & content calendar for platforms including Facebook, Instagram, LinkedIn, and Pinterest.
• Managed a team of 5+ social media interns in assigning individual projects, guiding them towards reflecting the brand accurately through multiple channels, including creating social media content and blog articles.
• Designed graphics in the forms of digital images, print & display ads, flyers, and other forms of content for the website to align with social media campaigns.
• Implemented email marketing strategies in the forms of outreach, weekly & monthly newsletters, and designed automations to ensure customer and artist nurturing, in doing so increased our average open rate to 40%.
• Assisted with the development & design of website to maximize the customer UX and redirect focus to sales.
• Networked personally with potential artists at shows and through social media to encourage them to join.

• Assist with the creation and implementation of social media content for existing platforms including but not limited to Facebook, Instagram, and LinkedIn (images/graphics/gifs, copy, short videos, etc.)
• Develop content for the website to align with social media campaigns
• Provide input and ideation for emerging platforms
• Assist with reporting of social analytics and trend-spotting through analytics tools

United States

• Responsible for writing content & designing graphic assets for social media, promotional emails, newsletters, landing pages, websites, display ads, and blog posts.
• Daily oversaw the ongoing development, execution, scheduling, & measurement of social media campaigns for 10+ clients - across Instagram, Facebook, Linkedin, Twitter, and short form videos including TikToks, Reels, and.
• Managed the creation & publishing of ads, using Meta Business, Admatx, Perfect Audience, & Uphex.
• Strategized marketing campaigns & the customer journey through benefit-focused & problem vs. solution tactics.
• Created lead generators, including ebooks, to draw in new customers and put them into a curated funnel.
• Reported social analytics & trend-spotting through analytics tools, providing input for emerging platforms.

Oxford, Ohio, United States

• Explored exhibition planning for an upcoming collection, and focused on research and creating written content, including ten object labels and gallery guides, to support exhibition.
• Assisted collections manager with cataloging, inventory, and utilization of museum databases, including The Museum System.
• Under supervision, personally handled artwork and studied museum standards for the permanent collection of 20,000+ works.Assisted head curator at MUAM with designing an exhibition that was on display in Fall 2020.

Oxford, Ohio, United States

• Developed marketing techniques for museum and created ten to fifteen blog posts for social media accounts.
• Learned about the importance of outreach and community engagement within Miami University and Oxford.
• Organized events, promoted special exhibitions, and coordinated with museum staff to advertise symposiums.

United States

• As an executive assistant, managed database entry and promoted the curation of artwork to belong to an annual auction.
• Learned valuable skills about management of non-profits, graphic design, and bookkeeping.
• Collaborated on strategies to improve member engagement.
• Served as a social media liaison to research effective marketing strategies and attract new audiences.