Global marketing lead of Augmented Reality at Meta

* Led the Ray-Ban Stories launch campaign including the production of a launch video * Authored the annual marketing plan including setting the brand strategy, advising on resources allocation, and setting brand goals* Led the development of seasonal campaigns including insights/ measurement, messaging hierarchy, media investment, channel planning, and collaborating on social/ creator plans.

Program Leader for Kellogg's Executive Education Professional Certificates in two courses: Strategies that Build Winning Brands and Influencer Marketing Strategy for Brands. In this role, I help coach and train marketing leaders who are seeking a refresher on core marketing strategies, transitioning roles, or launching new ventures.

* Lead the Rockstar brand restage and pre- Super Bowl campaign including brand strategy, creative development, media strategy, and measurements.* Authored and executed the Energy Portfolio Marketing Strategy including brand positioning and framework for Rockstar Energy and MTN DEW Energy

I manage marketing communications for our energy portfolio focused on MTN DEW AMP and MTN DEW AMP GAMEFUEL.

* Recommended a new model for producing digital and social media content for Pepsi (trademark) beverages with a focus on improving spend efficiency and creating more engaging content.* Provided creative support for ongoing content programs including story development for content programs, creative direction for a new product launch, and process improvement suggestions for working with agency partners.

Content Collective is the custom media and entertainment arm of OMD. As the branded content account lead for Lowe's and G.E. Appliances, I managed the brands' TV integrations, sponsorships, and original content programs.NOTEWORTHY ACHIEVEMENTS: * Led the development and execution of branded entertainment initiatives for General Electric Appliances and Lowe’s* Managed a $4.6MM content budget, tracked vendor payments and budgeted for large-scale productions* Collaborated with internal teams and networks: CW, NBC, ABC, and Turner to produce branded content programs* Headed Lowe’s largest ever sponsorship—a season-long partnership with NBC on new show “American Dream Builders.”The program included in-store marketing, a consumer engagement platform, social media campaign, and the production of more than 30 pieces of original content. Each episode averaged 2.5MM viewers. The consumer engagement platform garnered 450K+ entries. 71% of viewers vs. non viewers agreed Lowes’ inspired them to take action in their own projects.

MediaCom Beyond Advertising connects brands to entertainment properties.NOTEWORTHY ACHIEVEMENTS:* Account management lead on Staples and Volkswagen– leader of all their branded entertainment projects including TV show integrations, original content development, and sponsorship expansions* Produced TV integrations in collaboration with production companies and networks on behalf of brands. Networks included the following: ABC, Bravo, Comedy Central, Discovery, E!, ESPN, F/X, HGTV, NBC, and TBS* Developed creative concepts, strategic partnerships, and media platforms for clients. Brands include: AARP, Allianz, Audi, ConAgra Foods, Dave & Busters, Dell, Discover, Godiva, Pringles, Revlon, Shell, Staples, Subway, Travelers, and Volkswagen.

* Led Volkswagen’s sponsorship of Discovery’s “Shark Week” tentpole event, a $6MM investment. The program included broadcast, digital, OOH, print, mobile, and social media elements. Sales of the VW Beetle to men jumped nearly 20%.The program won two Cannes Media Lions Lion, a Creative Media Award, and a One Show Entertainment Award* Exhibited strong sales skills—developed and pitched three ideas to Audi resulting in $1.5MM in gross revenue* Analyzed consumer data to draw consumer insights which helped win new accounts: American Eagle and Bayer* Managed branded content programs for Staples ($90MM annual media spend) and Volkswagen ($3B annual media spend.) Supported other accounts: ConAgra Foods, Audi, Shell, and Revlon

* Identified brand integrations and partnership opportunities for clients’ TV shows* Raised $175,000—a 75% increase YOY as the “Young Hollywood Party” committee chair (a philanthropic group at CAA)

4 years (summers)* Strategized and planned a regional advertising campaign offering bundled services. * Planned, promoted, and executed two local community health fairs to educate consumers on the transition from Adelphia Communications to Comcast. Over four-hundred (400) consumers attended.