Abigail Toth Email & Phone Number

Detroit, Mi, Us

Mishawaka, In, Us

Chicago, Il, Us

• Produce digital campaigns for all departments (artistic, education, fundraising) for non-profit Regional Tony Award-winning theater• Oversee the day-to-day communication and e-commerce maintenance on chicagoshakes.com; code pages in HTML and make UX improvements based on analytics• Build, test, and send all emails in addition to creating and maintaining the organization's automation strategy• Create graphics, as necessary • Project manage 3rd party team of developers

Bloomfield Hills, Mi, Us

• Created and executed strategic digital marketing campaigns for a weekly online financial magazine, Proactive Advisor Magazine• Responsible for SEO, social media, email marketing and regular website maintenance• Maintained a sponsored advertising calendar• Executed A/B tests and refined overall marketing strategies based on regular review of analytics

Ann Arbor, Michigan, Us

• Oversaw creation of digital, traditional, social and reporting projects for clients in the healthcare, B2B and consumer goods industries• Assisted strategic teams with branding projects by performing company and competitor audits, researching various industry benchmarks and creating and analyzing surveys of internal company stakeholders and customers• Miscellaneous finance duties including project scoping, monitoring project actuals and writing purchase orders

Troy, Mi, Us

• Executed and marketed the first annual Great Lakes Business Intelligence and Big Data Summit, attended by nearly 200 of the area’s top business and technology leaders in Michigan and Ohio• Managed company’s email communication and social media presence• Wrote press releases and refreshed website content

Southfield, Mi, Us

• Worked with consumer brand clients to create online sweepstakes, promotions and loyalty programs• Facilitated creation of microsites, mobile and social apps alongside Legal, Fulfillment and Quality teams• Managed a change tracking program to organize all development issues and log client feedback• Ensured project quality by maintaining detailed build documents and assisting with scenario, browser and platform testing• HTML 101 instructor, educating Client Solutions team on the basics of reading and hand coding HTML• Developed training programs for new employees

Southfield, Mi, Us

• Acted as a behind-the-scenes project lead, managing production teams and day-to-day tasks that kept projects on a strict project timeline

Kalamazoo, Mi, Us

• Designed custom headboard and footboard labels for the Stryker S3™ Signature Series bed• Coordinated printing needs with outside vendors, discussing production quality and delivery specifications• Supported sales force by formatting product manuals, PowerPoint presentations and brochures under strict company brand guidelines• Coordinated a product design contest with a local middle school that was picked up by local media (TV and newspaper)

Kalamazoo, Mi, Us

• Designed and laid out pages for the Career Network’s “Career Search Manual,” a two-year publication with a circulation of over 20,000 copies• Collaborated with the Study Abroad office to create the “International Internship and Volunteering book,” an all-in-one user-friendly digital reference guide outlining the different University-supported study, internship, and volunteer opportunities abroad• Refreshed department brand guidelines by updating stock images, creating user-friendly templates and developing new social channels to better reach target audiences• Created and maintained a facebook page for students to provide regularly updated information on Career Network services and upcoming events, as well as networking tips and career opportunities

Benton Harbor, Mi, Us

• Presented the ‘Benton Harbor Workforce Transformation’ collage for former Gov. Jennifer Granholm’s visit to demonstrate successful programs made possible with government stimulus money• Planned an open house for The Opportunity Center, which included designing invitations and ads, negotiating newspapers ad space, decorating the venue and creating a slideshow for 40+ guests• Created a “Newsroom” page to their website, assembling a collection of newspaper articles and press releases from local publications

London, Gb

• Presented research data and participated in product design workshops during a three-day creative retreat for 25 top executives of a leading European small appliance company. Prep included editing ethnographic study footage into commercials, designing PowerPoint presentations and coordinating transportation and catering for everyone involved• Wrote and digitally distributed the quarterly company newsletter

Grand Rapids, Michigan, Us

• Cashier• Food demonstrator

Bachelor Of Business Administration (B.B.A.), Advertising And Promotion

Study Abroad, Marketing Intern