Who is Abigail Wise? Overview
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Abigail Wise is listed as Brand Director at Outside, based in Santa Fe, New Mexico, United States. AeroLeads shows a matched LinkedIn profile for Abigail Wise.
Abigail Wise previously worked as Digital Director at Outside and Founder at Sticks And Stones Newsletter. Abigail Wise holds Master Of Science (Ms), Journalism from Northwestern University.
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Outside
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Profile bio
About Abigail Wise
I'm the digital director at Outside, where I oversee the editorial side of the website. With a master's degree in journalism and 15 years of professional experience in digital publishing, I am passionate about delivering high-quality, engaging content and making data-based decisions to propel growth.I'm the founder of Sticks & Stones, a newsletter about women and the outdoors. I also co-founded Adventures in Wikipedia, a series of editathons, in an effort to get more women of the outdoor industry onto Wikipedia, where women editors and entries are vastly underrepresented. The workshops were featured in publications like O, the Oprah Magazine. I often speak at events like SXSW, the CORE conference, and the New York Travel Festival.Previously, I worked as the director of content to oversee the world’s biggest Disney news site. Prior to that, I was the digital managing director for Outside Inc., where I oversaw Outside Online, Backpacker, Climbing, and SKI. I have also worked as a senior editor at REI, the engagement editor at Outside magazine, an associate editor at Real Simple, and as part of the Healthy Living team at The Huffington Post. I started my career interning at Time Out Magazine and AOL, and have freelanced for Runner’s World, Condé Nast Traveler, and Romper. Publications such as Travel + Leisure, Reader's Digest, Time, and PopSci have also featured my work.
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21 roles · 16 years
Abigail Wise work experience
A career timeline built from the work history available for this profile.
Oct 2024 - Present
Founder
Current
Sticks And Stones Newsletter
A newsletter about the outdoors, women's issues, and the state of the world
Jul 2016 - Present
Editor, Writer, And Digital Strategist
Current
Freelance
- Writes and edits for national publications, including Outside magazine, Runner’s World, Condé Nast Traveler, Romper, Travel + Leisure, Reader's Digest, Time, and PopSci- Covers a wide variety of topics, including news, health, travel, real estate, and the outdoors- Works as a contract editor, assigning and seeing stories through to publication, top.
Jan 2010 - Present
Director Of Content And Audience Growth
-Oversaw content and audience growth for the world’s largest Disney news site-Hired and trained new writers, and managed and coached existing ones-Spearheaded social, email, and SEO strategies for the site, as well as other digital solutions
Apr 2023 - May 2024
Digital Managing Director
-Steered a team of more than 40—from Outside’s website and Backpacker, Ski, and Climbing magazines—on day-to-day operations; set and executed various key performance indicators to grow traffic, membership, site reach, and audience loyalty-Edited features, news stories, essays, and columnists-Led the editorial side of four publications’ sponsored editorial.
Sep 2019 - Apr 2023
Online Managing Editor
-Oversaw editor and channel frequencies, managing how much was published on the site each day, week, month, and year-Worked closely with the Digital Editorial Director on budget setting and tracking, KPI setting and implementing, and overall traffic and reader growth-Managed 5 direct reports, including the newsletter, SEO, and online production.
Nov 2017 - Sep 2019
Co-Founder
Adventures In Wikipedia
The majority of editors on Wikipedia are men. This gender disparity is also reflected in the entries on the digital encyclopedia. Historical and modern outdoorswomen are missing. Freelance travel, outdoor, and gear writer Kassondra Cloos and I launched Adventures in Wikipedia as a way to rewrite history with a female focus. We train others and host.
Mar 2017 - Jan 2020
Senior Editor
-Helped launch 5 editorial websites that later merged to become REI’s main storytelling platform-Assigned and edited stories and packages across 5 channels related to outdoor sports-Spearheaded multiple audience development initiatives, including email campaigns, social media, SEO, and more
Jul 2016 - Oct 2017
Engagement Editor
-Assigned and edited stories and the daily newsletter-Oversaw social media strategy-Assisted with strategy and launch of the Outside Podcast
Apr 2016 - Jul 2016
News Editor, Social Media Manager
-Edited the News from the Field channel-Increased Facebook followers by 28%-Increased Facebook Gear followers by 34%-Increased Twitter followers by 24%-Spoke on panels at conferences, including CORE in New York City and SXSW in Austin, TX-Established a social partnership with 10+ media companies-Managed creative for—and executed—dozens of social media.
Apr 2015 - May 2016
Associate Editor
-Contributed health, fitness and news content to RealSimple.com-Ran brand’s social media channels and campaigns-Managed brand's social partnerships
Sep 2014 - Apr 2015
Content Editor
-Contributed articles on adventure sports-Interviewed athletes, took photographs
Dec 2012 - Jan 2015
Healthy Living Fellow
-Creator of the Go Rogue outdoor sports series-Contributed health content, including multiple articles that went viral-Headed Healthy Living’s social media and responsible for growth in all channels, including Facebook by 11%, Twitter by 16%, Instagram by 39% and Pinterest by 56%
Mar 2014 - Sep 2014
Contributor
Momtrusted.Com
-Contributed articles with high SEO value on early education and parenting-Created interactive infographics
Nov 2012 - May 2014
Social Media And Email Coordinator
-Increased customer retention through email and social networks-Analyzed data related to customer response and engagement-Created and executed new marketing campaigns-Assisted with hiring; oversaw the email and social teams while the email lead was on maternity leave
Jun 2011 - Aug 2012
Social Media Specialist
-Engaged with small businesses through social networking outlets-Executed new social marketing campaigns
Jan 2011 - May 2012
Contributing Writer And Marketer
The Inflatable Ferret
-Contributed concert and record reviews-Assisted with social media marketing
Oct 2011 - Jan 2012
Reporter
Themoviemash.Com
-Contributed movie and TV show reviews-Reported on film news
2010 - Aug 2011
Intern At Money College
-Articles published in other publications including Reader’s Digest and MSNBC-Traveled to the Mall of America to conduct video coverage of Black Friday-Weekly technology columnist for WalletPop’s Money College
Apr 2010 - May 2011
Editorial Intern
Time Out Chicago
-Article published as featured piece in Kids section-Articles published in multiple sections, including -Around the Town, Dance, Kids and online-Responsible for brainstorming, fact checking, and transcribing
Jan 2010 - Apr 2010
3 education records
Abigail Wise education
Master Of Science (Ms), Journalism
Northwestern University
Education record
John Felice Rome Center
Bachelor'S Degree, Journalism, Dance
Loyola University Chicago
FAQ
Frequently asked questions about Abigail Wise
Quick answers generated from the profile data available on this page.
What company does Abigail Wise work for?
Abigail Wise works for Outside.
What is Abigail Wise's role at Outside?
Abigail Wise is listed as Brand Director at Outside.
Where is Abigail Wise based?
Abigail Wise is based in Santa Fe, New Mexico, United States while working with Outside.
What companies has Abigail Wise worked for?
Abigail Wise has worked for Outside, Sticks And Stones Newsletter, Freelance, Inside The Magic, and Outside Magazine.
How can I contact Abigail Wise?
You can use AeroLeads to view verified contact signals for Abigail Wise at Outside, including work email, phone, and LinkedIn data when available.
What schools did Abigail Wise attend?
Abigail Wise holds Master Of Science (Ms), Journalism from Northwestern University.
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