Abigale C. Email & Phone Number

Shanghai, Cn

Shanghai, China

Directed the Digital Growth Marketing Strategy on RED (小红书) for an Arts Education institute in Shanghai specializing in Fashion Photography, Visual Arts, and Conceptual Contemporary Art Practice, with a 100% acceptance rate at top art schools around the globe.

Shanghai, China

• Strategic Analysis and Brand Growth: Led strategic solutions through meticulous data analysis and visualization. Spearheaded the collection of actionable insights via public information, product trials, and competitor user interviews. Conducted comprehensive analysis on over 20 luxury competitors, evaluating corporate strategy, market scale, competitive environment, product strengths and weaknesses, potential risks, and development trends. Formulated 15 key optimization points for brand… Show more • Strategic Analysis and Brand Growth: Led strategic solutions through meticulous data analysis and visualization. Spearheaded the collection of actionable insights via public information, product trials, and competitor user interviews. Conducted comprehensive analysis on over 20 luxury competitors, evaluating corporate strategy, market scale, competitive environment, product strengths and weaknesses, potential risks, and development trends. Formulated 15 key optimization points for brand growth and product iteration.• Business Communication and Brand Storytelling: Managed business communications and negotiations, ensuring seamless project handovers by coordinating internal teams and aligning company resources. Proactively resolved product business bottlenecks and proposed strategic optimization initiatives to drive project implementation. Excelled at storytelling through pitch presentations, client requirement analysis, and solutions for user interface optimization and monetization strategies.• Luxury Market Data Analysis: Directed full-cycle Douyin live e-commerce strategic reviews, delivering actionable solutions through in-depth data analysis. Collaborated with the team to define strategic directions focused on luxury brand growth and developed solution proposals addressing business pain points. Show less

London, England, United Kingdom

• Working in Firm's Innovation team, conducted AI research for building Generative AI powered web applications, PairD. Enhanced internal task automation through use case collection and analysis, presenting visualised and simplified technical content for wider understanding.• Drove the successful implementation of Oracle Finance transformation for Insurance, Retail, and Public Sector clients, enabling transition into digital enterprises, and improve financial process efficiency up to 30%… Show more • Working in Firm's Innovation team, conducted AI research for building Generative AI powered web applications, PairD. Enhanced internal task automation through use case collection and analysis, presenting visualised and simplified technical content for wider understanding.• Drove the successful implementation of Oracle Finance transformation for Insurance, Retail, and Public Sector clients, enabling transition into digital enterprises, and improve financial process efficiency up to 30% enabled by cloud technology.• Configured and optimized Oracle ERP Core Financial modules, aligning with various client needs. Conducted in-depth international finance & ERP strategy research for regional compliance, user preferences, and localisation.• Adopted Agile Scrum methodology, breaking down larger tasks into manageable sprints, prioritising backlogs, and facilitating daily stand-ups to ensure team alignment. Delivered weekly checkpoint reports for transparent progress checking. • Utilized advanced storytelling to clarify clients' financial objectives and insights, created multilingual product demo videos for business development, and promoted data-driven decision-making to boost business growth.• Fostered DE&I in LGBTQ+ network, internal consulting and technical capabilities in Consumer industry and Deloitte AI institute. As a Core Community Operator, facilitated discussions, organized 3 events, and cultivated an environment of inclusivity, diversity, and learning, navigating the complexities of business landscapes. Show less

London, England, United Kingdom

• Enhanced client retention strategies tailored for high-value clientele, leading to a 20% boost in sales revenue for luxury brand Rolex and Patek Philippe, by cultivating strong relationships and delivering personalized client service.• Leveraged expertise in luxury sales techniques and client relationship management to ensure the highest standards of client data accuracy and integrity, reinforcing the brand's reputation for exclusivity and trust.• Orchestrated a series of innovative… Show more • Enhanced client retention strategies tailored for high-value clientele, leading to a 20% boost in sales revenue for luxury brand Rolex and Patek Philippe, by cultivating strong relationships and delivering personalized client service.• Leveraged expertise in luxury sales techniques and client relationship management to ensure the highest standards of client data accuracy and integrity, reinforcing the brand's reputation for exclusivity and trust.• Orchestrated a series of innovative customer experience enhancements in the VIP Lounge, utilizing state-of-the-art digital presentations and curated personal interactions, which elevated customer satisfaction by 12% and elevated client engagement by 30%, solidifying their long-term loyalty to the brand. Show less

• Re-energized and revitalized the brand's identity and image• Led the development of a comprehensive brand communication strategy, including logos and graphics• Enhanced brand visibility and engagement among target audiences; further strengthened brand positioning in the competitive market landscape

Shenzhen, Guangdong, China

• Revitalized Tencent Cloud website's UI/UX, employing data visualizations to steer design improvements. Achieved a 15% uptick in site interactivity and created 30+ unique visual icons for cloud products, contributing to a 12% growth in business revenue and enhancing brand influence through omnichannel.• Designed peripheral materials embodying the cloud brand's essence for Tencent Design Fair, resulting in a 10% increase in attendance and a 20% enhancement in participant feedback scores.

Chengdu, Sichuan, China

The Art Space showcases and promotes China's contemporary art and actively participates in Art Basel in HK, Asia Now | Paris Asian Art Fair, and West Bund Art & Design.• Created 3 artbooks and visual material using Adobe Creative Suite, collaborating with artists.• Directed joint events with art and media institutions, identifying opportunities for collaboration and improve audience engagement in Contemporary Art industry.• Orchestrated the gallery's information system and… Show more The Art Space showcases and promotes China's contemporary art and actively participates in Art Basel in HK, Asia Now | Paris Asian Art Fair, and West Bund Art & Design.• Created 3 artbooks and visual material using Adobe Creative Suite, collaborating with artists.• Directed joint events with art and media institutions, identifying opportunities for collaboration and improve audience engagement in Contemporary Art industry.• Orchestrated the gallery's information system and budget analytics, applying data storytelling techniques to communicate marketing insights and campaign strategies, facilitated decision-making processes for artists. Show less

Shenzhen, Guangdong, China

Leveraged expertise in Product Design, Visual Design, and User Experience to architect and execute mobile interfaces tailored to Gen Z streetwear and fashion culture for the QQ app. Utilized Cinema 4D and Adobe Creative Suite to deliver user-centric designs. Strategically focused on Gen Z user engagement across all touchpoints, achieving notable success metrics through targeted online digital marketing campaigns during the New Year Festival:• Amplified click-through rates by 30% by… Show more Leveraged expertise in Product Design, Visual Design, and User Experience to architect and execute mobile interfaces tailored to Gen Z streetwear and fashion culture for the QQ app. Utilized Cinema 4D and Adobe Creative Suite to deliver user-centric designs. Strategically focused on Gen Z user engagement across all touchpoints, achieving notable success metrics through targeted online digital marketing campaigns during the New Year Festival:• Amplified click-through rates by 30% by incorporating intuitive UX/UI elements and visuals• Elevated daily active users by 10% through user-centered design optimizations• Increased overall revenue by 15%, underscoring the efficacy of the design choices and marketing initiatives Show less

Guangzhou, Guangdong, China

As a part of the Integral Marketing team, I successfully orchestrated extensive on-site and digital campaigns by leveraging design and an effective brand communication strategy. This included integrating Guangzhou City's unique local element to engage the target audience and users, contributing to Mobike's growth and competitive edge during its startup phase.• Designed visual content for both online and offline platforms and collaborated with marketing specialists on photoshoots for… Show more As a part of the Integral Marketing team, I successfully orchestrated extensive on-site and digital campaigns by leveraging design and an effective brand communication strategy. This included integrating Guangzhou City's unique local element to engage the target audience and users, contributing to Mobike's growth and competitive edge during its startup phase.• Designed visual content for both online and offline platforms and collaborated with marketing specialists on photoshoots for Mobike's official Wechat and Weibo accounts, with each post over 10+k views.• Key role in designing large-scale, on-site campaign materials for FMCG and Gaming industry partnerships with Mobike such as Tencent Games. This involved negotiating campaign details with partners, coordinating with suppliers for the production and delivery of printed materials, and ensuring the quality of these materials in high-traffic CBD areas under tight schedule. Show less

Master Of Arts - Ma, Visual Communication (Experimental Communication)

Activities and Societies: SoC Show Representative 2021 Thesis: The Transformation of AI Affecting Humans in the Future Harness skills.

Bachelor Of Arts - Ba, Brand Design

Dual Degree in Brand Design under global context. In-depth tour around Arts and Cultural Heritage in Berlin and Hamburg, Germany.

Bachelor Of Arts - Ba, Visual Communication Design