Abigale Coleman Email & Phone Number

- Own, ideate, and produce all organic and paid content for internal brands- Responsible for posting cadence of short-form content on Tik Tok and Instagram Reels- Identify potential brand collaborations and partnerships that compliment internal brands- Create social analytics reports and adjust content strategy as necessary

- Work directly with CEO and founder to develop social strategy and create online brand identity that resonates with Millennial/Gen Z target audiences- Build social platforms organically, grew Instagram from 900 to 47k+ followers within 18 months- Track and analyze social media growth across all channels and set benchmark KPIs that can be used to identify holes in content pillars and strategy- Identify social and industry trends to strategize engaging and educational content for social graphics and short form video- Create and manage flexible content calendar to align with calendar year, seasonality, sales, campaigns, and product launches- Establish influencer strategy and build strong relationships with key industry influencers that encourages community engagement and drives UGC across all channels- Supported retail launch into Ulta Beauty through purposeful content activations and awareness campaigns on both Instagram and Tik Tok

Snoqualmie, Washington, United States

- Develop and execute influencer marketing strategies and creative campaigns- Identify and build relationships with prominent industry influencers through meaningful messaging, social engagement, and beyond- Maintain influencer marketing budget and communicate KPIs to other internal departments and CEO- Develop educational social content and assist Social Media team in creating engaging short-form video content - Research relevant industry experts, competitors, and create consumer personas for target audience and users

Bellingham, Washington Area

Transitioned into the role of Outreach Coordinator at the start of 2020. Taking on the creation and integration of brand image and mission across multi-channel communication means as well as developing marketing structure for the brand.

Bellingham, Washington

Began to transition from being the role of Social Media Marketing Intern into what is now the role of the Outreach Coordinator

Bellingham, Wa

- Lead and direct the creative team in production of all marketing collateral- Translate marketing objectives into clear creative strategies- Ensure visual communication and brand standards are met across all channels- Work with Promotions and Web Development team to plan and coordinate social media content

Bellingham, Wa

Vancouver, Washington