I am an empathetic and creative digital innovation researcher and innovation design strategist, with a deep commitment to impact. Through my thoughtful approach combining mixed-methods research, human centred design, behavioural principles and a systems lens, I support NGOs, social businesses and UN agencies to drive real value through accessible, inclusive and engaging digital innovation.As a researcher practitioner, my approach centres gathering practical insights needed to develop inclusive, accessible, engaging digital services.Behaviour change is my passion. Across strategy and design, I support my clients to optimise the effectiveness and equity of their digital services through centring the perspectives, motivations and needs that shape behaviours, and through utilising behaviour change approaches to drive engagement and impactful shifts in real world behavioursThrough 15 years’ experience in with NGOs and social businesses, I have broad thematic expertise: from sexual and reproductive health to women’s economic empowerment and youth development, with a particular passion for digital health.I work holistically to develop digital service strategy that delivers meaningful impact and achieves stakeholder goals, with a focus on developing service models with a strong value proposition within the market landscape.In service design, I apply my flexible skillset throughout the creative cycle: from strategy and design research, through to co-creation and prototyping. I establish bespoke MEL approaches to understand performance, and support with iterative design management. As well as designing new services, I also work with clients to review and strengthen existing digital solutions.I can support you to:- Understand and define your context, challenges and priorities, and conceptualise innovative digital strategies that deliver meaningful impact- Establish empathy with your target end users through Human Centred Design research approaches: understanding the barriers that must be addressed to ensure inclusivity and accessibility, and understanding the perspectives and motivations that shape their behaviour and can drive engagement- Co-create inclusive, accessible, engaging and impactful designs for digital solutions, applying behavioural theory- Refine digital designs and test assumptions through prototyping- Drive continual improvement through evidence based iteration- Review the impact, inclusivity and accessibility of your existing existing digital interventions, develop improvement strategies and support you through the process