Abi Gleek
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Abi Gleek Email & Phone Number

Digital Inclusion for the Underserved: Insight, Innovation Strategy & Behaviour-Driven Design at GSMA
Location: Greater Brighton and Hove Area, United Kingdom 23 work roles 2 schools
1 work email found @cantab.net LinkedIn matched
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Role
Digital Inclusion for the Underserved: Insight, Innovation Strategy & Behaviour-Driven Design
Location
Greater Brighton and Hove Area, United Kingdom
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Abi Gleek is listed as Digital Inclusion for the Underserved: Insight, Innovation Strategy & Behaviour-Driven Design at GSMA, a with 995 employees, based in Greater Brighton and Hove Area, United Kingdom. AeroLeads shows a work email signal at cantab.net and a matched LinkedIn profile for Abi Gleek.

Abi Gleek previously worked as Insights Director, Digital Inclusion at Gsma and Co-Founder and Director at An Impact Ltd. Abi Gleek holds Ba, History, 2.1 from University Of Cambridge.

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Profile bio

About Abi Gleek

I am an empathetic and creative digital innovation researcher and innovation design strategist, with a deep commitment to impact. Through my thoughtful approach combining mixed-methods research, human centred design, behavioural principles and a systems lens, I support NGOs, social businesses and UN agencies to drive real value through accessible, inclusive and engaging digital innovation.As a researcher practitioner, my approach centres gathering practical insights needed to develop inclusive, accessible, engaging digital services.Behaviour change is my passion. Across strategy and design, I support my clients to optimise the effectiveness and equity of their digital services through centring the perspectives, motivations and needs that shape behaviours, and through utilising behaviour change approaches to drive engagement and impactful shifts in real world behavioursThrough 15 years’ experience in with NGOs and social businesses, I have broad thematic expertise: from sexual and reproductive health to women’s economic empowerment and youth development, with a particular passion for digital health.I work holistically to develop digital service strategy that delivers meaningful impact and achieves stakeholder goals, with a focus on developing service models with a strong value proposition within the market landscape.In service design, I apply my flexible skillset throughout the creative cycle: from strategy and design research, through to co-creation and prototyping. I establish bespoke MEL approaches to understand performance, and support with iterative design management. As well as designing new services, I also work with clients to review and strengthen existing digital solutions.I can support you to:- Understand and define your context, challenges and priorities, and conceptualise innovative digital strategies that deliver meaningful impact- Establish empathy with your target end users through Human Centred Design research approaches: understanding the barriers that must be addressed to ensure inclusivity and accessibility, and understanding the perspectives and motivations that shape their behaviour and can drive engagement- Co-create inclusive, accessible, engaging and impactful designs for digital solutions, applying behavioural theory- Refine digital designs and test assumptions through prototyping- Drive continual improvement through evidence based iteration- Review the impact, inclusivity and accessibility of your existing existing digital interventions, develop improvement strategies and support you through the process

Listed skills include Proposal Writing, Fundraising, Project Management, Policy, and 15 others.

Current workplace

Abi Gleek's current company

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GSMA
Gsma
Digital Inclusion for the Underserved: Insight, Innovation Strategy & Behaviour-Driven Design
london, greater london, united kingdom
Website
Employees
995
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23 roles

Abi Gleek work experience

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Insights Director, Digital Inclusion

Current
Apr 2024 - Present

Co-Founder And Director

Current
Sep 2021 - Present

Associate: Research, Design, Innovation

Key projects include:Supporting the Tony Blair Institute to reimagine the future for unpaid carers:- Consultation with a diverse range of unpaid carers to understand perspectives, priorities and pain points.- Analysis, including journey mapping and opportunity analysis.- Formulation of recommendations for policy, practice and investment to address unmet needs and reshape the experience of unpaid care.Supporting the World Health Organisation to understand how to meaningfully engage people with non-communicable diseases in the design and development of policy and services: - Consultation with individuals across 39 countries with a mix of 37 different NCDs: focus groups and interviews. - Analysis and formulation of best practice engagement recommendations.

Oct 2021 - Jan 2024

Digital Health Expert Consultant

Supporting PSI to identify, capture and disseminate key insights from its digital health portfolio in Kenya, Angola and Uganda, and to strengthen its approach for digital health insight capture and analysis.- Grounding in 3 key digital health projects through review of documentation.- Semi-structured in-depth interviews with implementation teams to contextualise and capture learning and insights.- Preparation of in-depth learning briefs for external dissemination amongst the digital health and health system strengthening communities of practice. Due for publication Q1 2024.- Development of digital health insights for PSI’s internal knowledge sharing platform.- Formulation of recommendations for improvements to digital health evidence generation and insight capture activities, with suggestions for future learning questions.

Sep 2023 - Dec 2023

Principal Investigator: Study On Digital Health Platforms And Services For Young People In Thailand

Supporting UNICEF Thailand to identify practical ways to strengthen existing digital health services to better meet the diverse needs of young people. Led a mixed methods study, engaging with young people and stakeholders to explore the quality, impact, accessibility and sustainability of existing digital health services, and applying learning from best practice and global innovations to inform service improvement.- Development of research strategy and methodology, design and preparation of research instruments, tools and protocols. - Capacity building and coaching of local researcher for enumeration- Lit review of global best practice and preparation of international case studies- Review of the existing landscape of digital health services designed for and used by young people in Thailand: considering the nature, reach, accessibility, inclusiveness, and sustainability, including desk review and stakeholder KIIs- Mixed methods engagement with diverse groups of young people, to explore their perspectives and priorities, including user experience research and observation, in-depth interviews, and focus groups. - Formulation of insights and actionable recommendations to strengthen existing digital health services to better meet the needs of young people, in line with global best practice. - Final report is due for publication Jan 24.

Dec 2022 - Sep 2023

Proposition Development Lead: Edtech For Professional Development

Supporting EDT to strengthen its use of digital technology in teacher professional development programmes through development of a codified proposition. I equipped EDT teams to deliver high-quality, impactful and sustainable use of Edtech that is engaging and accessible for teachers, and supported consolidation of EDT’s market positioning.- Discovery: Review of global best practice and evidence in Edtech for teacher professional development, analysis of the market landscape, analysis of EDT as-is capabilities, and convening an internal EDT community of practice.- Proposition development: Definition and development of EDT’s principles and organisational position for impactful use of Edtech. Development of a comprehensive proposition approach and codified methodology for utilising Edtech, with a comprehensive toolkit: guidelines, tools and templates.- Implementation strategy: Facilitation of strategy workshops with regional teams to identify regional priorities and pain points, development of regional delivery strategies.- Design and delivery of coaching and capacity building to equip EDT teams with confidence and skills to deliver new proposition.- Messaging preparation for external dissemination, profile raising and business development.

Oct 2022 - Jul 2023

Innovation Design Research Consultant

Global Health Innovation Business

Principal investigator for a comprehensive programme of deep user research. Supporting a large global health organisation to understand the needs, challenges, perspectives and priorities of mothers of children under 5 in poor communities across Kenya, with the goal of informing a strategy for a digital health service that is desirable, impactful and engaging for these target users while offering a clear value proposition to the client and health system.- Development of research strategy and methodology, design and preparation of research instruments, tools and protocols.- Recruitment, coaching and management of local partners for enumeration: focus groups, surveys and in-depth interviews - with over 2,000 mothers of children under 5.- Analysis of all data: qual and quant.- Formulation of insights and recommendations for effective digital health service models and engagement strategies.

Nov 2021 - Mar 2023

Product Kpi Dashboard Consultant

Supporting Viamo to understand performance across their range of digital products, through consultation on product KPIs and development of a central spreadsheet-based dashboard hub.- Consultation across teams and stakeholders to understand as-is for performance data systems, structure and processes. Review of data sets.- Engagement with product teams to review, quality assure and strengthen product KPIs.- Consultation and requirements gathering with intended users of the product dashboard.- Dashboard design, prototype testing and build, with user guides

Sep 2021 - Apr 2022

E-Learning Analyst

Supporting IYF to deliver quality remote engagement and distance learning at scale across multiple international youth development programmes, by analysing the performance of its current e-learning innovations within the broader context of global education trends, and formulating insights and recommendations to inform its e-learning strategy and roadmap. - Literature review of global trends and best practice in remote learning for similar populations, capture in inception report.- Delivery of mixed methods research on 5 IYF remote learning initiatives targeting diverse user groups, including direct-to-youth campaigns, game-based online curriculum and virtual training of trainers. - Review of IYF documentation and data, design and delivery of KIIs.- Preparation of case studies, formulation of insights and development of recommendations for IYF’s strategy and roadmap. https://iyfglobal.org/library/iyf-e-learning-analysis-final-report

Sep 2021 - Dec 2021

Digital Strategy Consultant

Supporting the DeafKidz team to scale training of partners and colleagues overseas on Ear and Hearing Care, through design, development and testing of an e-learning prototype.- Requirements gathering, platform landscaping and suitability audit against requirements.- Preparation of design strategy and supporting the development of a workable prototype.- Design and delivery of comprehensive prototype testing with audiologists in Zambia using mixed methods, including onboarding WhatsApp chats, platform data and qualitative interviews.- Formulation of insights and recommendations for DKI’s pipeline, with a costed plan.

Jul 2021 - Nov 2021

Digital Inclusion Consultant

Supporting YBI’s member network to deliver inclusive digital initiatives for young entrepreneurs: fostering understanding of the differing dimensions of inclusivity within digitalprogramming, providing practical guidance to members when designing digital offerings, training, products andservices, and building confidence in digital inclusive programmes that reach the most disadvantaged young entrepreneurs.- Landscaping and contextual analysis of YBI network, programme and digital context.- Preparation of a bespoke suite of resources on digital inclusion to enable inclusive delivery of digital training to youth entrepreneurs, designed for the YBI context: a framework, practical tools, resources and exercises.- Delivery of capacity building webinar to YBI member network.- Blog to capture high level themes from the digital inclusion framework: https://www.youthbusiness.org/resource/designing-inclusive-digital-interventions

Aug 2021 - Oct 2021

Director Of Digital Strategy

Jan 2020 - Jul 2021

Principal Consultant - Programme Design

Brighton, United Kingdom

Jul 2017 - Dec 2017

Consultant

A Gleek Consulting Ltd

Www.Agleekconsulting.Com/

Aug 2016 - Jun 2017

Communications And Engagement Manager, Maternity Transformation Programme

Jan 2017 - Mar 2017

Researcher And Programme Management Officer, Public Service For The Future

London, United Kingdom

Nov 2011 - Jul 2012

Fundraising And Communications Officer

Cambridge, United Kingdom

Oct 2008 - Jul 2009

Pioneer Project Intern

Madagascar: Farafara And Fort Dauphin

Jun 2008 - Sep 2008
Team & coworkers

Colleagues at GSMA

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2 education records

Abi Gleek education

FAQ

Frequently asked questions about Abi Gleek

Quick answers generated from the profile data available on this page.

What company does Abi Gleek work for?

Abi Gleek works for GSMA.

What is Abi Gleek's role at GSMA?

Abi Gleek is listed as Digital Inclusion for the Underserved: Insight, Innovation Strategy & Behaviour-Driven Design at GSMA.

What is Abi Gleek's email address?

AeroLeads has found 1 work email signal at @cantab.net for Abi Gleek at GSMA.

Where is Abi Gleek based?

Abi Gleek is based in Greater Brighton and Hove Area, United Kingdom while working with GSMA.

What companies has Abi Gleek worked for?

Abi Gleek has worked for Gsma, An Impact Ltd, The Social Kinetic, Population Services International, and Unicef Thailand.

Who are Abi Gleek's colleagues at GSMA?

Abi Gleek's colleagues at GSMA include Seyni Malan Fati, Daniel Wang, Gregory Peter Omondi, Stephane Bandin, and Denna Jones.

How can I contact Abi Gleek?

You can use AeroLeads to view verified contact signals for Abi Gleek at GSMA, including work email, phone, and LinkedIn data when available.

What schools did Abi Gleek attend?

Abi Gleek holds Ba, History, 2.1 from University Of Cambridge.

What skills is Abi Gleek known for?

Abi Gleek is listed with skills including Proposal Writing, Fundraising, Project Management, Policy, Ngos, Capacity Building, International Development, and Grants.

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