Abi Hough is a Director at Uu3. They possess expertise in usability, user experience, xhtml, css, user interface design and 24 more skills. Colleagues describe them as "Abi is a one of those fantastically rare contract designers who have an ability to seamlessly integrate with any team/department and deliver a fast, accurate output that is an improvement, over & above the original vision. In the consultants we hire, this skill is not always apparent in the interview - but with Abi, it certainly is in theory as well as in practice, after the hire. On projects for the search discipline, Abi has collated and organised data and assets and designed components for various multi-market pilot initiatives aimed at expanding the reach of our sites (such as Autoglass UK, Carglass ES, Carglass SE) in relevant, long-tail search for SEO. She is also an expert in CRO and understands the fine balance with SEO & PPC. Search projects such as these were ultimately a success in helping our brands to attract high converting traffic through high rankings and have resulted in additional phases being planned across Belron group. Additionally, no matter whether it’s ensuring a website behaves as expected through extensive and rigorous cross device functionality testing, evaluating and improving usability or optimising pages to maximise the opportunity for conversion by carrying out extensive user research, Abi has a proven track record of getting results and finding opportunities for website improvement that have often been missed. She has a very astute ability to step back from a situation and objectively evaluate and identify problems and provide solutions to them. Essentially Abi is an incredibly valuable asset to any high performing digital team who can add both value and a strong performance uplift to the advantage of any brand websites and the fast moving digital teams in which they are created. I highly recommend her." and "Working with Abi on a major rework of an online learning platform was a pleasure. Starting from the ground up, Abi was pivotal in mapping out user journeys and creating a comprehensive library of wireframe prototypes that helped us understand how best to ensure our users not only understood how to easily and quickly navigate course content, but to also encouraged them to engage with it and work towards their goals for completing the courses provided. Abi was also responsible for scoping out a complete UX/UI and functional specification for the project, which has proven invaluable for not only our developers but our client as it provided a clear vision and expectation of how the platform should behave and perform. It is clear from the work Abi has produced that she has formidable knowledge relating to usability of digital projects and importantly, is well acquainted with a plethora of skills to ensure a project built upon valid research and data so that a user’s requirements are met first and foremost. Abi also provided invaluable guidance as to how best to ensure our audience converted from potential students to those enrolled on courses by using an array of optimisation techniques and behavioural psychology principles. The insights she provided have been vital in allowing us to understand our value proposition and how we can harness that to our benefit. Not only would I highly recommend Abi’s work, she is also great to work with as well. Straight to the point, open and honest – all of which make working with her easy and efficient."