Handle overall Youtube SEO strategyWork on content strategy and optimizing videos in order to grow viewership and subscriber baseWork on end-to-end channel management, including Channel Branding, Program Planning, SEO optimization (eg. titles, tags descriptions, annotations etc) and reporting top rank first pageWork with video creation team to develop video content for the Youtube channelBuild collaboration with influencers to grow the channelDerive insights from YouTube Analytics, Google Analytics, and other social platforms, and measure impact on engagement

Performing activities relating to Search Engine Optimization SEO and Meta Tags Optimization on a continuous basisSearch engine ranking through Organic SEO, purely white-hat SEO techniques, Social Media Marketing (SMM) & Search Engine Marketing (SEM). Provide creative ideas for content marketing and update website Identify social media opportunities and develop an actionable plan for execution.Creating and executing SMS and E-mail based marketing campaignsCollaborate with designers to improve user experienceUse the Google Analytics tool to set up goals and assess the performance of all the campaigns.