Abimbola Ogundiran Email and Phone Number

Managing Digital Marketing Strategy, Planning & Execution. Led and executed the launch of the first 5G technology campaign in Nigeria & South Africa, delivering 21% of data traffic share by H1, 2023Deployed Content and social engagement framework that delivered a +10% growth in engagement rate.Launched a truly integrated channel attribution solution, which garnered a 30% conversion rate for Telco's mobile digital services.Instituted systems and procedures to increase digital media efficiency, reduce ad fraud to less than 1% and drive campaign viewability to over 70%

Created and deployed an impactful digital campaign for a Payment Service Bank that achieved product ad recall, campaign awareness and action intent at 5.2pt, 3.7pt and 1.3pt, respectively, amongst the youth & mass market.Launched digital services acquisition campaigns that drove acquisition for VAS services and increased revenue by 151%Spearheaded retention campaigns that drove a 5.66% reduction in churn rate with fewer people leaving the Telco Network

Created and launched engaging bespoke localised content such as Y'ello Streets, Y'ello Couch, and Career Series that delivered 20% increase in engagement rate for the brand.Strategized and implemented a digital-only campaign to drive customer win-back of dormant customers. The campaign resulted in 10% of targeted dormant customers reactivated within 4 weeks.

Building Rhino Digital, a Performance Marketing Company

Implemented a campaign that achieved the recruitment of 1,500 learners over 50% above planned metric to Purple Academy's free online courseDeveloping strategic digital media strategies and plans that align with brands' marketing and business objectives.Developed structures for implementing best practices across all digital bought media life-cycle areas.Successfully implemented a comprehensive product adoption strategy that resulted in a 30% increase in new users for our mVisa digital platform

Develop media strategies to achieve clients’ objectives profitably.Responsible for media planning and budgetary control of all digital marketing campaigns.Execute and manage all digital marketing campaigns including SEO, PPC, social media and display advertising campaigns.Identify and evaluate innovative technologies and provide thought leadership for adoption in keeping clients at the forefront of digital marketing in their industry.Perform consumer research, market evaluation and competitive analysis across social media and the entire digital landscape.Buy digital media and monitor against media plan.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Evaluate end-to-end customer experience across multiple channels and consumers touch points using analytics.

Troyka Management Traineeship Program (TMTP)Extensive hands on training in the field of marketing communications which include Brand Management and Strategy, Advertising (Digital, Conventional and Interactive), Media strategy, Planning, and Buying, Media Relations and PR Planning, Experiential Marketing, Out-of Home Advertising(Outdoor, Airport, Transit), Sponsorship.Internal Work Attachment:- Insight Publicis - Marketing Communications: Brand management, strategic planning, creative thinking & process- All Seasons Media (Zenith Optimedia) - Media buying & planning- Hotsauce Nurun- The Quadrant MSL group- Halogen Security - Promo World- Optimum ExposuresExternal Work Attachment:- MTN Nigeria - IPSOS Nigeria -Cool FM and TVC Training attended during this program:- Fundamentals Of Marketing Communication. Association of Advertising Agencies Of Nigeria (AAAN), Lagos (2014).-Media Perspective's School of Media 2014 & 2015 sessions - Personal Branding and Business Etiquette Image Quotient, Lagos. (2014).