Adapting rapidly to the changing conditions of the world is essential for businesses today. To help, Visa launched a virtual learning series for small business owners that offers some of the most impactful ways to transform your business.

I have provided marketing, client support, and training to enable consumers, businesses, banks and governments in more than 200 countries and territories worldwide to use digital currency. Here are some of my accomplishments and responsibilities: Built and scaled a global, internal Diversity and Inclusion (D&I) communications program to align with Visa’s overall business goals and company brand objectives Delivered high quality external and internal D&I messaging & collateral at all levels including on behalf of SVP, and VP partners and stakeholders Constructed and distributed documents and standard operating procedures (SOPs) Provided email communications, data analytics, training, presentations, and other materials as required Performed data collection and analytics such as survey construction/analysis, UI prototype development, usability testing, and qualitative/observational methods, ethnography, and quantitative statistical data analysis Acted as an early adopter for Service Now (Ask Now) and Kaleo to improve processes and gain efficiencies

 Provided strategic communications expertise, counsel and support to business leaders Represented the Visa Online (VOL) team as a relationship manager in communications and meetings with both external clients and internal groups. Also contributed to VOL department framework documentation that aided in the VOL department restructuring Developed and implemented a VOL Training Program comprised of a full training manual, presentations, 12 modules, several quizzes, and a final exam for both Standard and Advanced level training – Successfully provided Standard Level VOL training for new hires in the US/LAC and AP/CEMEA regions – Cross trained new hires and multiple Operations Support (OSC) team members on Visa Online (VOL) Worked directly with the Business Solutions Account Management Team (BSAM) to establish and document procedures, serve as a point of contact for technical issues, operational issues, concerns and requests from internal and external clients Developed a centralized SharePoint knowledge database, “VOL Reference Emails”, that team members can use to find relevant information for their daily jobs and best practices as well as collaborate with processes and initiatives

Through fun adventures and resources, "Reading with Sola" is a nonprofit that aims to promote childhood literacy within underrepresented groups.

The Female Founder Collective is a network of businesses led by women, supporting women. Our mission is to enable and empower female owned and led businesses to positively impact our communities, both socially and economically.

I'm responsible for overseeing the planning, development and execution of Shi’dor’s (formerly iWill Designs’) marketing and advertising initiatives. My primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.In addition, I set the strategy for optimization of sales management, new business development, product development, distribution channel management and customer service. My aim is to ensure that the Shi’dor mission and brand is distributed across channels and to targeted audiences in order to meet sales objectives while seeking out new ways to deliver messaging, such as mobile platforms, video and social media.

I help businesses get more customers online by planning, implementing, and managing digital marketing and internet advertising strategies. I have a proven track record of achieving ROI on marketing budgets. I've worked with over 100 unique companies across a variety of verticals within multiple industries - each ranging in size, budget, marketing objectives, and KPIs. Here are the digital marketing solutions I help my clients with: • Search Engine Marketing (SEM) • Pay-Per Click campaigns (PPC)• Search Engine Optimization (SEO) • Social Media Marketing • Facebook Advertising • Digital Display Advertising• Search and Site Retargeting • Location-Based Mobile Advertising• Lead Management Software• Marketing Automation • Email Marketing• Social Media Management • Content Creation & Management• Live Chat Solutions...and much more! To get a free marketing assessment of your company's website and current marketing efforts, feel free to reach out to me by email at aolurin@boldinsidermarketing.com.

• Trained newcomers in marketing techniques specific to the organization• Assisted in creating web content, newsletters and sale flyers• Audited posts and copywriting information• Drove social media exposure• Reported weekly stats from Google analytics

• Acted as a means to increase the company’s product awareness• Provided consumers with company product information • Created an association in the consumer’s mind between the company’s brand and the applicable marketing ideas such as superior technology, cost efficiency, and reliability. • Distributed merchandise to consumers including products, product samples, gifts, and printed information

• Administered weekly group discussions and training sessions, read technical information, and composed a variety of training documents and business guidelines• Acted as a central point of contact within the IT Department• Prepared and maintained a monthly newsletter, accurate records, performance metrics, and demonstrated exceptional oral, written, interpersonal, and customer service skills• After training in ICAM, cooperated in the modification of agency data to ensure it met company requirements• Performed multiple and technical tasks and confirmed the ability to plan and manage projects • Responded and resolved user problems and queries relating to IT systems• Analyzed problematic system and user issues and assisted in creatively improving the functionality for business value. Reports with problems and solutions to mitigate recurring problems were also provided